Our References
Email Welcome Series
Why Welcome Emails ?
Whenever a new subscriber or members signs up to receive information, offers or product information.
It is extremely important to reach to them through a Welcome Series of emails.
It is true that sending a single welcome message checks the validity of the email address and protects your reputation.
Also, it reminds the subscribers that they will receiving messages from your brand in the future.
A welcome series increases the subscriber lifecycle by keeping subscribers engaged, active, and responsive to your messages. Instead of encouraging a single purchase, you're developing relationship with them to become long-term customers. The value of your subscribers increases along with the return on investment of your email campaigns. Also, if you are targeting your subscribers with relevant, segmented and personalized messaging, it will improve their loyalty and engagement.
Research by marketing publishe MarketingSherpa shows email subsriber interest begins to disintegrate as soon as two weeks after the opt-in as measured by the open rate. Within two months, the open rate typically falls 20% to 25%.
Revotas Welcome Series Solution
- • Strategy for long and/or short term welcome series based on audience and goals
- • Email campaign management(creative and content)
- • Easy Integration with your existing ecommerce or CRM system
- • Dynamic message creation
- • Automated workflow, based on time, data and behavior
- • Engage customer segments with marketing analytics
- • Post campaign analysis