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Campaign Management
Subject Line/From Name/From Address/Reply To Personalization
Schedule campaigns to be sent in the future
Define Send Rate
Define Subset Sendout
Campaign Testing
A/B Split Testing
Campaign Frequency Cap Sendout
Create Test List
Exclusion List
Seed List
Send to a Friend
Auto Notification Email
Triggered emails based on recipient action
Reoccurring Campaign
Email Detection System
Response Forwarding
Social Media Campaigns
Mobile (SMS) Campaigns
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Data Management
Import Records
Interactive Import
Import Rollback
Import Queuing Manager
Mappable data during import
Manual Recipient import
Recipient Details
Dustomisable data fields
Invalid and Duplicate Addresses
Automated Target Group Creation on Import
Segmentation Data Query Builder (including queries by recipient history data)
Advanced Field Calculations
Historical access to reports and campaigns
User Defined Exports
Domain suppression
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Create Content
Specify Send Type
Create or Import Content Blocks
Define Content Logic
Dynamic Content
Dynamic Content preview
Personalise your email content
Personalised preview Text/HTML
Personalisable fields
Tracking Links
Automated Link Detection
Automatic Unsubscribe Message Insertion
Multiple Unsubscribe Message
Rich Content Support
Built-in Spam Assassin spam checker
Add external web links to your email content
'Refer a Friend' link
WYSIWYG editor
'Add to safe senders list' link
Add to social networks' link
Survey Builder
Template Library including over 100 free
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Reporting
Graphical representations of your results
- # Sent
- # Bouncebacks
- # Total Reaching
- # Unsubscribes
- # Opened HTML Emails
- # Clickthroughs (by link name and URL)
- # Clickthroughs (per link)
- # Clickthroughs Text/HTML
Forwards
Replies
Drill down to individual recipients history
Print out board room ready reports EXCEL/PDF
Unlimited export of the reporting stats
Generate "Hot Recipient" reports to further target your lists
Filter results by Link Name to generate follow-up campaign lists
Social network bookmark views
Automatic list/address book generation from reports, for follow-up campaigns based on filtered results
Website page and path tracking
ROI tracking from email to website conversion, by numerical and alpha codes
Compare reports from different campaigns
Report by top 20 domains
Reports Filter all reports by address book, segmentation filter or dynamic content
Custom Reports
Super Campaign Reports
Global Reports
Point Of Destination Reporting
Social Media Campaign Reporting (Likes, Comments, Mentions ReTweets)
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