Our References
CRM and Web Analytics Integration
Revotas for CRM solutions customizes email and online marketing to maximize customer satisfaction and revenues and enhance the power and ROI of the CRM business solutions.
CRM solutions helps businesses build more effective and profitable customer relationships. Its integrated Sales and Customer Service modules provide all the information organizations need to deliver efficient service, better leverage sales opportunities, and forecast and measure business activity.
How Revotas Improves Email and Online Marketing Communications for CRM solutions
- Creating unique, personalized emails with content based on individuals' profiles and purchasing histories
- Easily creating and managing marketing campaigns without HTML expertise by using prebuilt templates that support personalized content (and simple cut-and-paste content creation)
- Automating marketing campaigns and building a series of ongoing, event-triggered email marketing programs that execute automatically as new prospects and customers opt-in and respond to their expressed preferences and web activities Measuring the success of email marketing and fine-tuning marketing strategies and future campaigns based on customer profiles and campaign activity data to identify cross- and up-selling opportunities
- Creating, integrating, and leveraging website data capture forms (registration, profiles, preferences, etc.) with CRM to provide "closed-loop" marketing communications programs capable of real-time response and fulfillment
- Tracking customer clickthroughs from emails and web forms, measuring conversion transactions (such as purchases, donations, landing and exit pages, etc.) and associating that information with individuals - to enhance their profiles and better target ongoing communications and campaigns
- Viewing on a single screen an individual's multi-channel campaign history (e.g., direct mails, telemarketing, etc.), both campaigns received and recipient responses, to synchronize future campaigns to that individual and maximize their effectiveness