5 Steps To Getting Started With Marketing Automation

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. […]

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Client Use Case – AT Bank

A&T Bank was founded in 1977 as Arap Türk Bankası A.Ş.. The bank consist of 65% Libyan-Kuwait and 35% private Turkish ownership.

Challenge
Faced with the challenge of reducing […]

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The Best Birthdays Are Multi-channel

For many, birthdays are all about the gifts. And while I’m certainly not one to shun a bow-topped package, presents aren’t the only things that I enjoy about my […]

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Client Success – Case Study

Started as a family-owned shop in the late 1980s, Ay yıldız has grown to 80 stores across Turkey—in addition to a dedicated e-commerce division. Despite the company’s expansive growth, […]

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The 5 Principles of Marketing Automation

1. Targeting.
The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation. Without the proper data management and […]

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Profiling and Reporting

Collecting, saving and sorting profile and reporting data is critical to profiling, targeting and personalisation. Thru greater targeting and personalisation leads to higher levels of engagment.

• Registration/Preference […]

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