{"id":1003,"date":"2012-07-27T08:56:42","date_gmt":"2012-07-27T08:56:42","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1003"},"modified":"2012-07-27T08:56:42","modified_gmt":"2012-07-27T08:56:42","slug":"email-pazarlamasina-uygun-15-altin-kural-%e2%80%93-bolum-iii","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/27\/email-pazarlamasina-uygun-15-altin-kural-%e2%80%93-bolum-iii\/","title":{"rendered":"Email Pazarlamas\u0131na Uygun 15 Alt\u0131n Kural \u2013 B\u00f6l\u00fcm III"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Email Pazarlamas\u0131na uygun bilmeniz gereken alt\u0131n kurallar\u0131m\u0131za devam ediyorum. Bir \u00f6nceki yaz\u0131lar\u0131ma buradan ula\u015fabilirsiniz.<\/span><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/07\/23\/email-pazarlamasina-uygun-15-altin-kural-bolum-i\/\" target=\"_blank\">-B\u00f6l\u00fcm I<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/07\/25\/email-pazarlamasina-uygun-15-altin-kural-bolum-%E2%80%93-ii\/\" target=\"_self\">-B\u00f6l\u00fcm II<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>11- <\/strong><strong>Html g\u00f6nderimlerinizi ak\u0131ll\u0131ca kullan\u0131n :<\/strong> <strong> <\/strong>Html Email\u2019lerinizde sadece d\u00fcz metin g\u00f6ndermeyin. \u0130\u00e7eri\u011fe etkileyici g\u00f6rseller ekleyerek okunma ve t\u0131klanma oranlar\u0131n\u0131z\u0131 artt\u0131r\u0131n. Sadece d\u00fcz metin g\u00f6ndermek kullan\u0131c\u0131n\u0131z\u0131 rahats\u0131z edebilir ve bir sonraki mailinizi beklide a\u00e7mayacakt\u0131r. Bu nedenle b\u00fcy\u00fck puntolar ile sadece text i\u00e7erik g\u00f6ndererek kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ilgisini kaybetmeyin. Ayr\u0131ca\u00a0 Email\u2019lerinizde java ve flash kullanmay\u0131n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>12- <\/strong><strong>Html haricinde text i\u00e7erik g\u00f6nderimi \u00f6nemlidir: <\/strong> Baz\u0131 kullan\u0131c\u0131 serverlar\u0131 g\u00f6rsel i\u00e7erikleri engelliyor veya desteklemiyor olabilir. \u00d6zellikle g\u00fcn\u00fcm\u00fczde html g\u00f6rsel i\u00e7eri\u011fi desteklemeyen mobil kullan\u0131c\u0131lar az say\u0131da olsa da bulunuyor. Bu nedenle text g\u00f6nderimi yapmak \u00f6nemlidir.\u00a0 Profesyonel platformlarda bu i\u015flemi otomatik olarak ger\u00e7ekle\u015ftirebilir hangi kullan\u0131c\u0131 hangi i\u00e7eri\u011fi kabul ediyor otomatik olarak belirleyebilirsiniz. Bu i\u015flem sayesinde okunma oranlar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-style: italic;\"><span style=\"color: #333333;\">(text g\u00f6nderimleri html kampanyan\u0131z\u0131n bir \u00f6rne\u011finin ftp sunucusuna eklenmesi ile bir link elde edilir ve sadece bir mail ba\u015fl\u0131\u011f\u0131 ve link kullan\u0131c\u0131ya email olarak g\u00f6nderilir).<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-style: italic;\"> <\/span><strong>13- <\/strong><strong>Emaillerinizin mobil \u2013 cep telefonu dostu oldu\u011fundan emin olun : <\/strong>Email kampanyalar\u0131n\u0131z\u0131n i\u00e7eri\u011finin mobil cihazlarda kullan\u0131labilir oldu\u011fundan emin olun. Son 6 ayl\u0131k email okunma raporumuza g\u00f6re mobil cihazlarda okunma oranlar\u0131 h\u0131zla y\u00fckselmekte. Bu nedenle ger\u00e7ek g\u00f6nderim \u00f6ncesi testlerinize mobil cihazlar\u0131 da dahil etmelisiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>14- <\/strong><strong>Spami tetikleyen kelimelerin kullan\u0131m\u0131ndan ka\u00e7\u0131n\u0131n: <\/strong>Email konu sat\u0131r\u0131nda spami tetikleyebilecek kelimelerden ka\u00e7\u0131n\u0131n.\u00a0 Okunma oranlar\u0131n\u0131 artt\u0131rmak i\u00e7in kullan\u0131lan yan\u0131lt\u0131c\u0131 ba\u015fl\u0131klar y\u00fcz\u00fcnden spam olarak i\u015faretlenebilir. Bir sonraki emailinize kullan\u0131c\u0131n\u0131n tepkisiz kalmas\u0131na sebebiyet verebilirsiniz. Spami tetikleyen kelime listesine<em> <a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/06\/26\/spami-tetikleyen-kelimelerin-listesi\" target=\"_blank\">buradan<\/a> <\/em>ula\u015fabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>15- <\/strong><strong>Ger\u00e7ek g\u00f6nderim \u00f6ncesi i\u00e7eri\u011finizi mutlaka test edin: <\/strong>T\u00fcm i\u00e7eri\u011finizi haz\u0131rlad\u0131ktan sonra mutlaka test etmelisiniz. Hotmail\u2019de d\u00fczg\u00fcn g\u00f6r\u00fcnen bir i\u00e7erik Gmail\u2019de \u00e7ok farkl\u0131 g\u00f6r\u00fcnebilir. Bu nedenle testlerinize en \u00e7ok kullan\u0131lan ESP (Servis sa\u011flay\u0131c\u0131lar) dahil edin.\u00a0 Zira herkes hata yapabilir. \u00d6rne\u011fin New York Times \u00e7ok y\u00fcksek volume sahip bir listeye i\u00e7eri\u011fi test etmeden g\u00f6nderim yapm\u0131\u015f ve yapt\u0131\u011f\u0131 hatay\u0131 kullan\u0131c\u0131 geri bildirimleri sonucunda fark edebilmi\u015fti. Bunun marka a\u00e7\u0131s\u0131ndan olumsuz y\u00f6nlerini g\u00f6z ard\u0131 etmemelisiniz. Test emaillerinde; imla hatalar\u0131, link ba\u011flant\u0131lar\u0131, g\u00f6nderim yap\u0131lan hedef grubunuzu dikkatlice kontrol etmelisiniz.<\/span><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Pazarlamas\u0131na uygun bilmeniz gereken alt\u0131n kurallar\u0131m\u0131za devam ediyorum. Bir \u00f6nceki yaz\u0131lar\u0131ma buradan ula\u015fabilirsiniz. -B\u00f6l\u00fcm I -B\u00f6l\u00fcm II 11- Html g\u00f6nderimlerinizi ak\u0131ll\u0131ca kullan\u0131n : Html Email\u2019lerinizde sadece d\u00fcz metin g\u00f6ndermeyin. \u0130\u00e7eri\u011fe etkileyici g\u00f6rseller ekleyerek okunma ve t\u0131klanma oranlar\u0131n\u0131z\u0131 artt\u0131r\u0131n. Sadece d\u00fcz metin g\u00f6ndermek kullan\u0131c\u0131n\u0131z\u0131 rahats\u0131z edebilir ve bir sonraki mailinizi beklide a\u00e7mayacakt\u0131r. Bu nedenle b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[17,529,39,59,176,335,334],"class_list":["post-1003","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-marketing-egitim-programi","tag-email-pazarlamanin-faydalari","tag-emailmarketing","tag-izinli-email-marketing","tag-kisisellestirilmis-email","tag-spam-havuzu","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1008,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1003\/revisions\/1008"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}