{"id":1010,"date":"2012-07-31T10:00:00","date_gmt":"2012-07-31T10:00:00","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1010"},"modified":"2012-07-27T14:14:08","modified_gmt":"2012-07-27T14:14:08","slug":"modaelinizde-com-social-crm-ile-musteri-sayisini-arttiriyor","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/07\/31\/modaelinizde-com-social-crm-ile-musteri-sayisini-arttiriyor\/","title":{"rendered":"Modaelinizde.com Social CRM ile M\u00fc\u015fteri say\u0131s\u0131n\u0131 artt\u0131r\u0131yor"},"content":{"rendered":"

Modaelinizde.com digital pazarlama kanallar\u0131n\u0131 iyi de\u011ferlendirerek yeni kullan\u0131c\u0131lara ula\u015fmak \u00fczere bir\u00e7ok \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftiriyor. Online reklamlar, ileti\u015fim formlar\u0131 ve sosyal medyay\u0131 etkin kullanarak olu\u015fturdu\u011fu talebe kar\u015f\u0131l\u0131k, hedefli kampanyalarla sat\u0131\u015f geri d\u00f6n\u00fc\u015f\u00fcn\u00fc artt\u0131r\u0131yor.<\/span><\/p>\n

Revotas olarak pazarlama otomasyonu servisimizle Modalinizde.com i\u00e7in sosyal medya hesaplar\u0131 ve e-b\u00fclten datas\u0131 ile senkronize ederek verilerin t\u00fcm\u00fcn\u00fcn ayn\u0131 kanalda y\u00f6netilmesini sa\u011flad\u0131k. Proje detaylar\u0131n\u0131 aktarmak gerekirse; tek bir kanalda ortak veri olu\u015fturmak \u00fczere yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmada Facebook uygulamas\u0131 ile fan sayfas\u0131ndaki ki\u015filerin bilgilerine ula\u015fmak ve veri taban\u0131nda bulunup bilgilerinde eksiklik olan kullan\u0131c\u0131lar\u0131n isim, soy isim, cinsiyet, medeni durum gibi bilgilerini alarak fanlar\u0131 daha yak\u0131ndan tan\u0131mak gibi iki konuda sonuca ula\u015ft\u0131k. Facebook uygulamas\u0131n\u0131 kabul eden fanlara otomatik email kampanyas\u0131 ile %25\u2019lik indirim kuponu g\u00f6ndererek kullan\u0131c\u0131 bilgilerinin payla\u015f\u0131lmas\u0131n\u0131 tetikledik.<\/span><\/p>\n

Her ge\u00e7en g\u00fcn artan fan say\u0131s\u0131 30.000\u2019e yak\u0131n olan Modaelinizde.com i\u00e7in bu \u00e7al\u0131\u015fma ile verilerin anlamland\u0131r\u0131lmas\u0131, sosyal medya ve emailde paralel kampanyalar\u0131n yap\u0131lmas\u0131 etkiyi artt\u0131rd\u0131.<\/span><\/p>\n

Ma\u011fazalar\u0131n\u0131zdan, web sitenizden, facebook, twitter hesaplar\u0131n\u0131zdan ve hatta kat\u0131ld\u0131\u011f\u0131n\u0131z fuarlardan gelen verileri tek bir veritaban\u0131nda ve veri kayna\u011f\u0131na g\u00f6re toplaman\u0131z uygun olur.\u00a0 Her verinin nerden geldi\u011fi kaydedilmeli, ilk g\u00f6nderilen email sonras\u0131nda hedefleyerek ki\u015fiye \u00f6zel i\u00e7erikler g\u00f6nderilmelidir.<\/span><\/p>\n

Facebook, twitter gibi sosyal medya ara\u00e7lar\u0131n\u0131 kullan\u0131rken unutmamas\u0131 gereken nokta; bu ara\u00e7lar size takip\u00e7ilerinize ula\u015fmak i\u00e7in arac\u0131 olurlar ancak kurallar\u0131 daima onlar belirler ve bu kurallar her zaman de\u011fi\u015febilir.<\/span><\/p>\n

Facebook sayfas\u0131nda 100bin fan\u0131 olan bir kurum, bu fanlar\u0131n\u0131n en az %60\u0131n\u0131 kendi veritaban\u0131na aktararak ileti\u015fim kurmal\u0131 ki elindeki datay\u0131 hedefli kampanyalar\u0131 i\u00e7in i\u015fleyebilsin. Social CRM i\u00e7in yap\u0131lacak bu gibi projelerde ba\u015far\u0131y\u0131 yakalamak ve g\u00fczel geri d\u00f6n\u00fc\u015fler almak i\u00e7in t\u00fcm verilerinizi tek bir kanalda y\u00f6neterek ilerleyebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Modaelinizde.com digital pazarlama kanallar\u0131n\u0131 iyi de\u011ferlendirerek yeni kullan\u0131c\u0131lara ula\u015fmak \u00fczere bir\u00e7ok \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftiriyor. Online reklamlar, ileti\u015fim formlar\u0131 ve sosyal medyay\u0131 etkin kullanarak olu\u015fturdu\u011fu talebe kar\u015f\u0131l\u0131k, hedefli kampanyalarla sat\u0131\u015f geri d\u00f6n\u00fc\u015f\u00fcn\u00fc artt\u0131r\u0131yor. Revotas olarak pazarlama otomasyonu servisimizle Modalinizde.com i\u00e7in sosyal medya hesaplar\u0131 ve e-b\u00fclten datas\u0131 ile senkronize ederek verilerin t\u00fcm\u00fcn\u00fcn ayn\u0131 kanalda y\u00f6netilmesini sa\u011flad\u0131k. Proje detaylar\u0131n\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[535,21,171,17,63,339,337,336,338,301,536,528,134,139,299],"class_list":["post-1010","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-case-study","tag-crm","tag-database-yonetimi","tag-email-marketing","tag-email-pazarlama","tag-emailde-indirim-kodu","tag-facebook-application","tag-facebook-uygulamasi","tag-indirim-kuponu","tag-modaelinizde-com","tag-pazarlama-otomasyonu","tag-revotas","tag-social-crm","tag-sosyal-crm","tag-veri-tabani-yonetimi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1010"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1010\/revisions"}],"predecessor-version":[{"id":1014,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1010\/revisions\/1014"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}