{"id":104,"date":"2011-02-08T17:08:44","date_gmt":"2011-02-08T17:08:44","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=104"},"modified":"2012-02-22T08:26:03","modified_gmt":"2012-02-22T08:26:03","slug":"yahoodan-yeni-yil-armagani","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/02\/08\/yahoodan-yeni-yil-armagani\/","title":{"rendered":"Yahoo’dan yeni y\u0131l arma\u011fan\u0131"},"content":{"rendered":"

Son zamanlarda Yahoo hesab\u0131na g\u00f6nderilen emaillerde, emailin
\ngelen kutusu (inbox) ‘na de\u011filde spam (junk, bulk) klas\u00f6r\u00fcne d\u00fc\u015fmesi
\ngibi bir problem ya\u015f\u0131yoruz. Y\u0131llard\u0131r Whitelist (G\u00fcvenli g\u00f6nderici)
\ndurumunda olanlar\u0131n emailleri bile bulk klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyor.<\/p>\n

deliverability.com, email g\u00f6nderen y\u00fczlerce kullan\u0131c\u0131n\u0131n mail hareketlerini
\ntakip ederek bir analiz yapm\u0131\u015f ve sebebin ‘From address’ ten kaynakland\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015f
\n(@ i\u015faretinden \u00f6nceki k\u0131s\u0131m \u00f6rn: john.doe@yahoo.com, ‘john.doe’)
\nFrom name bazen from adress olarakta adland\u0131r\u0131l\u0131yor ancak Friendly From Name ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131.
\n(Friendly From Name : “< John Doe >” john.doe@yahoo.com)<\/p>\n

Anla\u015f\u0131lan Yahoo’nun reputation (Alan ad\u0131n\u0131n, IP’nin itibar\u0131, g\u00fcvenilirli\u011fi) kriterleri
\nbiraz de\u011fi\u015fmi\u015f. Aral\u0131k ay\u0131ndan itibaren Domain name ve IP ‘nin yan\u0131 s\u0131ra
\ninbox’a d\u00fc\u015fmek i\u00e7in art\u0131k From Name’in de itibar\u0131 \u00f6nemli. Yani yeni form\u00fcl\u00fcm\u00fcz art\u0131k;<\/p>\n

Domain Name + IP + From Name<\/strong><\/p>\n

Yahoo bunlar\u0131n farkl\u0131 kombinasyonlar\u0131n\u0131 alarak bir reputation belirliyor.
\nYani bu demek oluyor ki ayn\u0131 domain ve IP’den email g\u00f6ndersenizde
\n“From Name” farkl\u0131 oldu\u011fu s\u00fcrece reputation farkl\u0131 olacakt\u0131r. Biri inbox’da iken
\nben ayn\u0131 domain ve IP’den yollad\u0131m benim ki neden spam’e d\u00fc\u015ft\u00fc diye \u015fikayet edemeyece\u011fiz
\nzira sebebi art\u0131k belli.<\/p>\n

\u00d6rne\u011fin
\n1.john.doe@yahoo.com
\n2.doe.john@yahoo.com
\n3.foo.bar@yahoo.com<\/p>\n

Yukar\u0131da ki 3 farkl\u0131 From Name’li email adresten ilki Yahoo taraf\u0131ndan kabul g\u00f6r\u00fclebiliyorsa, inbox’a d\u00fc\u015f\u00fcyor.
\nFakat di\u011ferleri Yahoo taraf\u0131ndan be\u011fenilmezse spam, bulk klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyor.<\/p>\n

Peki k\u00f6t\u00fc reputation’l\u0131 From Name’i de\u011fi\u015ftirmek inbox’a d\u00fc\u015fmek i\u00e7in bize yard\u0131mc\u0131 olur mu?
\nMalesef ki yeni From Name’iniz Yahoo taraf\u0131ndan bir itibar almad\u0131\u011f\u0131 s\u00fcrece, i\u015finize yaramayacakt\u0131r.
\nBu itibar\u0131 kazanmak i\u00e7inde biraz mailing egzersizi yapman\u0131z gerekecektir.
\nUnutmay\u0131n ki d\u00fczenli aral\u0131klarla mail g\u00f6ndermek itibar\u0131n\u0131z\u0131 (reputation) artt\u0131racakt\u0131r.<\/p>\n

Peki Yahoo bunu neden yap\u0131yor ?
\nBir \u00e7ok email servis sa\u011flay\u0131c\u0131s\u0131 email g\u00f6nderirken ayn\u0131 IP’den, ayn\u0131 listeyi farkl\u0131 \u015fekilde gruplay\u0131p farkl\u0131
\nFrom Name ler ile g\u00f6nderiyor. Yahoo’nun yeni kriterine g\u00f6re o gruplar\u0131n baz\u0131lar\u0131n\u0131
\n\u00f6d\u00fcllendiriyor baz\u0131lar\u0131n\u0131da cezaland\u0131r\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Son zamanlarda Yahoo hesab\u0131na g\u00f6nderilen emaillerde, emailin gelen kutusu (inbox) ‘na de\u011filde spam (junk, bulk) klas\u00f6r\u00fcne d\u00fc\u015fmesi gibi bir problem ya\u015f\u0131yoruz. Y\u0131llard\u0131r Whitelist (G\u00fcvenli g\u00f6nderici) durumunda olanlar\u0131n emailleri bile bulk klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyor. deliverability.com, email g\u00f6nderen y\u00fczlerce kullan\u0131c\u0131n\u0131n mail hareketlerini takip ederek bir analiz yapm\u0131\u015f ve sebebin ‘From address’ ten kaynakland\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015f (@ i\u015faretinden \u00f6nceki k\u0131s\u0131m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,19],"tags":[78,103,99,60,113,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102,34,35,36],"class_list":["post-104","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","category-yeni-baslayanlar-icin-email-marketing","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","tag-yahoo","tag-yahoo-from-address","tag-yahoo-reputation","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":459,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/104\/revisions\/459"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}