{"id":1043,"date":"2012-08-10T09:37:47","date_gmt":"2012-08-10T09:37:47","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1043"},"modified":"2012-08-10T09:37:47","modified_gmt":"2012-08-10T09:37:47","slug":"email-kampanyalarinda-%e2%80%9csend%e2%80%9d-butonuna-basmadan-once-icerikte-dikkat-edilmesi-gereken-13-madde","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/08\/10\/email-kampanyalarinda-%e2%80%9csend%e2%80%9d-butonuna-basmadan-once-icerikte-dikkat-edilmesi-gereken-13-madde\/","title":{"rendered":"Email Kampanyalar\u0131nda \u201cSend\u201d Butonuna basmadan \u00f6nce \u0130\u00e7erikte Dikkat Edilmesi Gereken 13 Madde"},"content":{"rendered":"

Bir\u00e7ok pazarlamac\u0131 markas\u0131n\u0131n email kampanyalar\u0131n\u0131 g\u00f6nder butonuna bast\u0131ktan sonra test maili do\u011fru kontrol etmedi\u011finden kampanyayla ilgili baz\u0131 yanl\u0131\u015fl\u0131klar\u0131 fark edip, acil olarak d\u00fczeltilmesi i\u00e7in konuyla ilgili i\u015f orta\u011f\u0131n\u0131 arayarak kampanyaya m\u00fcdahale ettiriyor. Mailing \u00e7al\u0131\u015fmalar\u0131nda dikkat edilmesi gereken maddelerden baz\u0131lar\u0131 ise a\u015fa\u011f\u0131da yer almaktad\u0131r.<\/span><\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u00e7eri\u011fe eklenen linklerin bozuk \u00e7\u0131kmas\u0131 ya da istenilen sayfaya y\u00f6nlenmemesi<\/span><\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u00e7erikte kullan\u0131lacak olan linklerin eklenmeyi unutulmas\u0131<\/span><\/p>\n

3)\u00a0\u00a0\u00a0\u00a0\u00a0 Sosyal medya butonlar\u0131n\u0131n do\u011fru \u00e7al\u0131\u015fmamas\u0131<\/span><\/p>\n

4)\u00a0\u00a0\u00a0\u00a0\u00a0 Dilbilgisi ve imla hatalar\u0131<\/span><\/p>\n

5)\u00a0\u00a0\u00a0\u00a0\u00a0 Bozuk g\u00f6rseller<\/span><\/p>\n

6)\u00a0\u00a0\u00a0\u00a0\u00a0 Bozuk format<\/span><\/p>\n

7)\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u00e7erikte kullan\u0131lan renklerin d\u00fczg\u00fcn okunamamas\u0131nda kaynakl\u0131 problemler<\/span><\/p>\n

8)\u00a0\u00a0\u00a0\u00a0\u00a0 Konu ba\u015fl\u0131\u011f\u0131 ve g\u00f6nderen ad\u0131n\u0131n yanl\u0131\u015f olmas\u0131<\/span><\/p>\n

9)\u00a0\u00a0\u00a0\u00a0\u00a0 Dinamik etiketlerin d\u00fczg\u00fcn \u00e7al\u0131\u015fmamas\u0131<\/span><\/p>\n

10)\u00a0\u00a0 Can-Spam Kanunlar\u0131na g\u00f6re hareket etmek<\/span><\/p>\n

11)\u00a0\u00a0 HTML ve Text format\u0131nda i\u00e7erik g\u00f6nderimi<\/span><\/p>\n

12)\u00a0\u00a0 \u0130\u00e7eri\u011fin hem bilgisayar hem de mobil cihazlarda kullan\u0131ma uygun olmas\u0131<\/span><\/p>\n

13)\u00a0\u00a0 Outlook ve bir\u00e7ok ISP g\u00fcvenlik \u00f6nleminden dolay\u0131 resimlerin y\u00fcklenmesini engeller. Bu nedenle html i\u00e7eri\u011fe \u201cbu emaili g\u00f6remiyorsan\u0131z t\u0131klay\u0131n\u201d yaz\u0131s\u0131 ekleyerek i\u00e7eri\u011finizin web taray\u0131c\u0131lar\u0131nda da g\u00f6r\u00fcnt\u00fclenebilmesi sa\u011flanmal\u0131d\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir\u00e7ok pazarlamac\u0131 markas\u0131n\u0131n email kampanyalar\u0131n\u0131 g\u00f6nder butonuna bast\u0131ktan sonra test maili do\u011fru kontrol etmedi\u011finden kampanyayla ilgili baz\u0131 yanl\u0131\u015fl\u0131klar\u0131 fark edip, acil olarak d\u00fczeltilmesi i\u00e7in konuyla ilgili i\u015f orta\u011f\u0131n\u0131 arayarak kampanyaya m\u00fcdahale ettiriyor. Mailing \u00e7al\u0131\u015fmalar\u0131nda dikkat edilmesi gereken maddelerden baz\u0131lar\u0131 ise a\u015fa\u011f\u0131da yer almaktad\u0131r. 1)\u00a0\u00a0\u00a0\u00a0\u00a0 \u0130\u00e7eri\u011fe eklenen linklerin bozuk \u00e7\u0131kmas\u0131 ya da istenilen sayfaya y\u00f6nlenmemesi 2)\u00a0\u00a0\u00a0\u00a0\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[312,65,171,210,17,63,311,176,22],"class_list":["post-1043","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-content","tag-database-management","tag-database-yonetimi","tag-email-kampanya-stratejileri","tag-email-marketing","tag-email-pazarlama","tag-icerik","tag-izinli-email-marketing","tag-kampanya-yonetimi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1043\/revisions\/1046"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}