{"id":1047,"date":"2012-08-14T08:44:20","date_gmt":"2012-08-14T08:44:20","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1047"},"modified":"2012-08-16T09:10:45","modified_gmt":"2012-08-16T09:10:45","slug":"gmail-de-inbox-a-ulasma-oranlarinizi-ikiye-katlayin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/08\/14\/gmail-de-inbox-a-ulasma-oranlarinizi-ikiye-katlayin\/","title":{"rendered":"Gmail&#8217;de inbox&#8217;a ula\u015fma oranlar\u0131n\u0131z\u0131 ikiye katlay\u0131n."},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/08\/inbox.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1049 alignleft\" style=\"padding-right: 15px; border: 0px;\" title=\"inbox\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/08\/inbox.jpg\" alt=\"\" width=\"314\" height=\"208\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2012\/08\/inbox.jpg 314w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2012\/08\/inbox-300x198.jpg 300w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/a>Bu hafta gmail\u2019de inbox\u2019a ula\u015fma oranlar\u0131n\u0131 artt\u0131rmak i\u00e7in k\u00fc\u00e7\u00fck detaylardan bahsetmek istiyorum. Email marketing sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar gmail\u2019de inbox\u2019a ula\u015fman\u0131n olduk\u00e7a zor bir s\u00fcre\u00e7 oldu\u011funu iyi bilir. Nitekim d\u00fczenli g\u00f6nderim, uygun i\u00e7erikler ve k\u00fc\u00e7\u00fck ayarlar sayesinde gelen kutusuna ula\u015fma oranlar\u0131n\u0131z\u0131 2 kat\u0131na \u00e7\u0131karabilece\u011finizi bilmenizi isterim.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Gmail\u2019de inbox\u2019a ula\u015fmakta sorun mu ya\u015f\u0131yorsunuz?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Gmail di\u011fer t\u00fcm ISP&#8217;ler gibi spam a kar\u015f\u0131 yeni \u00f6nlemler al\u0131yor ve bu geli\u015fmeler nedeni ile inbox\u2019a ula\u015fmak her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Bu a\u015famalar\u0131 tecr\u00fcbe etmeden \u00f6\u011frenmek zordur.\u00a0 Revotas\u2019\u0131n bu konudaki test raporlar\u0131m\u0131z\u0131 sizinle payla\u015fmak isterim.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Gmail\u2019de inbox\u2019a ula\u015fman\u0131zda faydal\u0131 olabilecek i\u015flemler:<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email kampanyan\u0131z\u0131 g\u00f6ndermeden \u00f6nce \u00fccretsiz olan 1 veya 2 adet gmail hesab\u0131 a\u00e7\u0131n, bunlar\u0131 test ama\u00e7l\u0131 kullan\u0131n ve a\u015fa\u011f\u0131dakileri deneyin.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"> <\/span><\/p>\n<ul>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">G\u00f6nderim yapm\u0131\u015f oldu\u011funuz email listesinden son 90 g\u00fcn i\u00e7inde a\u00e7ma\/t\u0131klama gibi tepki vermeyen kullan\u0131c\u0131lar\u0131 listenizden \u00e7\u0131kar\u0131n.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Email platform &#8211; servis sa\u011flay\u0131c\u0131n\u0131zdan, gmail\u2019e h\u0131zl\u0131 kampanya g\u00f6ndermeden \u00f6nce emin olun.\u00a0 Zira \u00e7ok h\u0131zl\u0131 kampanya atmak bloklanman\u0131za bile neden olabilir. Bu nedenle servis sa\u011flay\u0131c\u0131n\u0131zdan bu konuda yard\u0131m isteyebilirsiniz.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">E-posta kimlik do\u011frulamas\u0131 kullan\u0131n.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">G\u00f6nderimlerinizi ba\u015flatmadan \u00f6nce spam check arac\u0131n\u0131 kullan\u0131n.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Geri d\u00f6n\u00fc\u015f\u00fcmleri ge\u00e7erli bir adres ile takip edin. Reply \u2013 FW adreslerinde ge\u00e7ersiz email kullanmak baz\u0131 zamanlar \u015fikayet oranlar\u0131n\u0131n artmas\u0131na neden olabilir.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Test i\u00e7in olu\u015fturdu\u011funuz gmail hesaplar\u0131na test emailleri g\u00f6nderin. Emailin ula\u015ft\u0131\u011f\u0131na ve d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenebilirli\u011finden emin olun.\u00a0 E\u011fer bir sorunla kar\u015f\u0131la\u015f\u0131rsan\u0131z problem giderilene kadar g\u00f6nderim yapmay\u0131n. <\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Ula\u015ft\u0131r\u0131labilirlikte sorunlar ya\u015f\u0131yorsan\u0131z segmentlerinizi \u00f6nce ikiye b\u00f6lerek ayr\u0131 ayr\u0131 g\u00f6ndermeyi deneyin.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Emailiniz hala ula\u015ft\u0131r\u0131lam\u0131yorsa bu segmentleri daha k\u00fc\u00e7\u00fck par\u00e7alara b\u00f6lerek g\u00f6ndermeyi deneyin. Spam check list inizi tekrar g\u00f6zden ge\u00e7irin bu sorunu \u00e7\u00f6zene kadar daha ufak b\u00f6l\u00fcmlere g\u00f6nderimler yapmay\u0131 deneyin.<\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">G\u00f6nderimleriniz hala ula\u015fm\u0131yorsa y\u00fcksek oranda blokland\u0131\u011f\u0131n\u0131z anlam\u0131na gelir. Bunun i\u00e7in Blacklist kontrol\u00fc yap\u0131n detaylar i\u00e7in <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/03\/30\/blacklist-nedir-kontrolu-nasil-yapilir\/\" target=\"_blank\">t\u0131klay\u0131n.<\/a><\/span><\/span><\/li>\n<li style=\"text-align: justify; color: #ff3300;\"><span style=\"color: #000000;\">Emailleriniz spam klas\u00f6r\u00fcne ula\u015fsa bile kullan\u0131c\u0131n\u0131n emailini a\u00e7mas\u0131n\u0131 tetiklemek ve sizi inbox a ta\u015f\u0131mas\u0131n\u0131 sa\u011flamak i\u00e7in i\u00e7erik ile ilgili \u00f6zel \u00e7ok uzun olmayan ba\u015fl\u0131klar kullan\u0131n. Ba\u015fl\u0131klar\u0131n 50 karakteri ge\u00e7memesine \u00f6zen g\u00f6sterin.\u00a0 Ba\u015fl\u0131klar ile ilgili daha detayl\u0131 bilgi i\u00e7in <\/span> <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/02\/07\/email-acilma-oranlarini-arttirmak-preheaders\/\" target=\"_blank\">t\u0131klay\u0131n.<\/a><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #333333;\">Dip Not : Okunma oranlar\u0131n\u0131 takip etmenin \u00f6nemi<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333;\">Email g\u00f6nderilerinde okunma oranlar\u0131n\u0131 takip ediyorsan\u0131z ve bir anda azalma olmu\u015f ise muhakkak bir s\u0131k\u0131nt\u0131 var demektir. Bu sorunlardan biri \u00a0emailleriniz spam klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyor olabilir. Spam klas\u00f6r\u00fcne d\u00fc\u015fmenin bir \u00e7ok nedeni vard\u0131r. En \u00e7ok bilineni IP REPUTAION PUANI. ISP\u2019ler sizin emaillerinizi kabul ederken \u00f6ncelikle IP Puan\u0131n\u0131z\u0131 kontrol eder. E\u011fer bu puan d\u00fc\u015f\u00fck seviyelerde ise y\u00fcksek oranda spam klas\u00f6r\u00fcne ula\u015f\u0131yor veya bloklan\u0131yor olabilirsiniz. Bu nedenle Okunma oranlar\u0131n\u0131 takip ederek bir sonraki g\u00f6nderilerinizi ilgili kitlelere iletti\u011finiz zaman IP Reputation puan\u0131n\u0131z\u0131n olumlu y\u00f6nde geli\u015ftirebilir bu sayede inbox a ula\u015fma oranlar\u0131n\u0131 artt\u0131rabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu hafta gmail\u2019de inbox\u2019a ula\u015fma oranlar\u0131n\u0131 artt\u0131rmak i\u00e7in k\u00fc\u00e7\u00fck detaylardan bahsetmek istiyorum. Email marketing sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar gmail\u2019de inbox\u2019a ula\u015fman\u0131n olduk\u00e7a zor bir s\u00fcre\u00e7 oldu\u011funu iyi bilir. Nitekim d\u00fczenli g\u00f6nderim, uygun i\u00e7erikler ve k\u00fc\u00e7\u00fck ayarlar sayesinde gelen kutusuna ula\u015fma oranlar\u0131n\u0131z\u0131 2 kat\u0131na \u00e7\u0131karabilece\u011finizi bilmenizi isterim. Gmail\u2019de inbox\u2019a ula\u015fmakta sorun mu ya\u015f\u0131yorsunuz? Gmail di\u011fer t\u00fcm ISP&#8217;ler gibi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[126,354,152,355],"class_list":["post-1047","post","type-post","status-publish","format-standard","hentry","category-email-ileti-servisleri","category-email-marketing-egitim-programi","tag-deliverability","tag-gmail-inbox","tag-inbox","tag-test-raporlari","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1055,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1055"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}