{"id":1060,"date":"2012-08-28T12:06:21","date_gmt":"2012-08-28T12:06:21","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1060"},"modified":"2012-08-28T12:06:21","modified_gmt":"2012-08-28T12:06:21","slug":"email-marketerlarin-mailing-mekanizmasina-bakis-acisi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/08\/28\/email-marketerlarin-mailing-mekanizmasina-bakis-acisi\/","title":{"rendered":"Email marketerlar\u0131n mailing mekanizmas\u0131na bak\u0131\u015f a\u00e7\u0131s\u0131"},"content":{"rendered":"\n\n\n
\"\"<\/span><\/a><\/p>\n


\nResmi y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte g\u00f6rmek i\u00e7in t\u0131klay\u0131n<\/a><\/span><\/strong><\/td>\n

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Email g\u00f6ndermeli miyim – 1<\/span><\/strong><\/span><\/p>\n

Email g\u00f6nderilerini duyuru de\u011fil, kullan\u0131c\u0131 ya da \u00fcyeleriniz ile bir ileti\u015fim arac\u0131 olarak d\u00fc\u015f\u00fcnmeniz gerekir. E\u011fer bu g\u00f6nderileri daha \u00e7ok kitlelere ula\u015fma odakl\u0131 d\u00fc\u015f\u00fcn\u00fcrseniz liste sat\u0131n almak gibi yanl\u0131\u015f hareketlere girmeniz sonucu do\u011far. Ger\u00e7ekte var olan \u00fcyelerinize sat\u0131\u015f\u0131 art\u0131rmak yenilerini bulmaktan daha kolay ve ucuzdur. <\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Revotas\u2019a dan\u0131\u015fmal\u0131y\u0131m -2<\/span><\/strong><\/p>\n

<\/strong>En do\u011fru kararlardan biri olacakt\u0131r, zira bu konularda bilgisi ve tecr\u00fcbesi olan ekibimiz, ihtiya\u00e7lar\u0131n\u0131z\u0131 en do\u011fru \u015fekilde belirleyip do\u011fru ad\u0131mlar atman\u0131z\u0131 sa\u011flayacakt\u0131r.\u00a0 Bu size zaman ve paradan tasarruf yapman\u0131z\u0131 ve en \u00f6nemlisi y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm alman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n

Email adreslerini nereden bulurum -3<\/span><\/strong><\/p>\n

Asl\u0131nda email adresi bulmak diye bir kavram bulunmamaktad\u0131r, siz zaten \u00fcyeleriniz ile ileti\u015fimde bulunmal\u0131s\u0131n\u0131z, ama datamining diye bir kavram bulunur bu hedef t\u00fcketiciyi belirlemek ve onlar\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmektir,\u00a0 bunu yapt\u0131\u011f\u0131n\u0131zda zaten bilgileri yan\u0131nda gelecektir.\u00a0 Dataminig projesi yapmak i\u00e7in i\u015finin ehli bir \u015firket ile \u00e7al\u0131\u015fman\u0131z ve buna bir s\u00fcre\u00e7 g\u00f6z\u00fcyle bakman\u0131z yerinde olur.<\/span><\/p>\n

Data sat\u0131n al -4<\/span><\/strong><\/p>\n

Bu yap\u0131lacak en b\u00fcy\u00fck hatad\u0131r, al\u0131nan datalarda m\u00fckerrer, ge\u00e7ersiz email adresleri, spam trapler<\/span><\/a><\/span> ve belki de sizin hizmetinizle hi\u00e7 ilgilenmeyecek ki\u015filer bulunacakt\u0131r, bu datalara email g\u00f6nderileri yapmak ileride spam, bloklanma, kara listelere girme, ban edilme , zaman ve para kayb\u0131 gibi sonu\u00e7lar do\u011furacakt\u0131r. Bu listelere g\u00f6nderimlerde emailin a\u00e7\u0131lma oranlar\u0131n\u0131n %0.1 lere d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/span><\/p>\n

Profesyonel data mining\u00a0 -5<\/span><\/strong><\/p>\n

Do\u011fru yap\u0131ld\u0131\u011f\u0131nda data mining sayesinde sizin hizmetlerinizle ilgilenen, potansiyel m\u00fc\u015fteriler edinirsiniz.\u00a0 Bu email marketingin ilk ad\u0131m\u0131d\u0131r.\u00a0 \u0130kinci ad\u0131m ise bu potansiyeli m\u00fc\u015fteri haline getirmek, daha sonra bu kitleyi elinizde tutmak ve son olarak da daha \u00e7ok sat\u0131\u015f yapmakt\u0131r.\u00a0 Bunlar\u0131 do\u011fru yapt\u0131\u011f\u0131n\u0131zda minimum gider ile maksimum gelir sa\u011flam\u0131\u015f olursunuz. Detaylar i\u00e7in t\u0131klay\u0131n<\/span><\/a>.<\/span><\/span><\/p>\n

Bu datalara nas\u0131l g\u00f6nderi yapmal\u0131y\u0131m -6<\/span><\/strong><\/p>\n

Email marketing\u2019in \u00f6z\u00fc emaili g\u00f6ndermek de\u011fildir, al\u0131nan rapor ve analizler sonucunda stratejileri do\u011fru belirlemektir.\u00a0 E\u011fer amac\u0131n\u0131z sadece g\u00f6ndermek ise bunu outlookdan da yapabilirsiniz, ya da sadece g\u00f6nderim servisi veren \u015firketler bulabilirsiniz.\u00a0 Ama amac\u0131n\u0131z her y\u00f6nden minimum \u00f6deme maksimum karl\u0131l\u0131k ise \u00e7ok daha kapsaml\u0131 hizmet ve platformlara ihtiyac\u0131n\u0131z olacakt\u0131r. G\u00f6nderileriniz yani \u00fcyeleriniz ile ileti\u015fim a\u015famas\u0131nda raporlara, raporlar\u0131 okuyan anlayan ve yorumlayan ki\u015filere, al\u0131nan sonuca g\u00f6re strateji belirlemeye ve bunlar\u0131 uygulamaya elveri\u015fli altyap\u0131lara ihtiyac\u0131n\u0131z vard\u0131r.\u00a0 2010\u2019da email marketing i\u00e7in harcad\u0131\u011f\u0131 her 1 dolardan 250 dolar kazanm\u0131\u015f \u015firket \u00f6rnekleri mevcuttur<\/span><\/a>, bu kadar az risk ile bu kadar b\u00fcy\u00fck bir geri d\u00f6n\u00fc\u015f hi\u00e7 bir sekt\u00f6r ya da mecrada bulunmamaktad\u0131r.<\/span><\/p>\n

Hedefleme ve zamanlama yapmal\u0131 m\u0131y\u0131m -7<\/span><\/strong><\/p>\n

KES\u0130NL\u0130KLE EVET, e\u011fer birazc\u0131k CRM diyorsan\u0131z yapmal\u0131s\u0131n\u0131z, her \u00fcyeye ayn\u0131 zamanda ayn\u0131 i\u00e7erik g\u00f6ndermek yada hizmet vermek yap\u0131lacak hatalardan en b\u00fcy\u00fc\u011f\u00fcd\u00fcr.\u00a0 Art\u0131k teknoliji 10 ki\u015fiye yapt\u0131\u011f\u0131n\u0131z \u00f6zel davran\u0131\u015f\u0131, 10milyon ki\u015fiye de yapman\u0131za imkan veriyor.\u00a0 Bu imkan varken herkese ayn\u0131 davranmak sizce de biraz kaba de\u011fil mi? Art\u0131k bir \u00e7ok \u015firket \u00fcyesine benden saat ka\u00e7ta email almak istiyorsun ve ilgi alanlar\u0131n neler diyebiliyor ve yan\u0131tlara g\u00f6re \u00fcyesi ile ileti\u015fime ge\u00e7iyor.\u00a0 Bu \u00f6zel muameleyi hayata ge\u00e7irmi\u015f \u015firketler varken siz bunlar aras\u0131ndan nas\u0131l s\u0131yr\u0131lmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz ?\u00a0 Bizce her \u00fcye \u00f6zel ilgi ve alakay\u0131 hak eder.<\/span><\/p>\n

Lifecycle marketing\u2019e girmeli miyim -8<\/span><\/strong><\/p>\n

Lifecycle maketing nedir ?<\/span><\/a><\/p>\n

Bunu \u00f6\u011frendikten sonra size lifecycle marketing ile mevcut verimlili\u011finizi %500 art\u0131rabilirsiniz dersem ve harcayaca\u011f\u0131n\u0131z zaman ve parada de\u011fi\u015fiklik olmayacak dersem yan\u0131t sizce ne olur?<\/span><\/p>\n

Lifecycle marketing\u2019in zor taraf\u0131 ilk senaryoyu do\u011fru belirlemek, verileri iyi analiz etmek, bunu hayata ge\u00e7irmek i\u00e7in istekli olmak ve bunu kald\u0131rabilecek bir platform bulmakt\u0131r.\u00a0 Bunlar\u0131n hepsini size biz sa\u011fl\u0131yoruz, istek ise sizden geliyor.<\/span><\/p>\n

ROI hesaplama -9<\/span><\/strong><\/p>\n

En basit a\u00e7\u0131klamas\u0131, bu proje\u00a0 i\u00e7in ne harcad\u0131n\u0131z ve kar\u015f\u0131l\u0131\u011f\u0131nda ne kazand\u0131n\u0131z, karda m\u0131s\u0131n\u0131z zararda m\u0131s\u0131n\u0131z ve ne kadar\u2026.<\/span><\/p>\n

Tam a\u00e7\u0131klama ve form\u00fcl a\u015fa\u011f\u0131da.\u00a0 REVOTAS Email marketing\u2019inde size \u00f6l\u00e7me, analiz etme, yorumlama, hedefleme imkanlar\u0131 veriyor, tecr\u00fcbe ve bilgimizle size yol g\u00f6stermeye, yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yoruz, sonucunda ROI\u2019inizi maksimize edebilmeniz i\u00e7in.<\/span><\/p>\n

Definition of ‘Return On Investment – ROI’<\/em><\/span><\/p>\n

A performance measure used to evaluate the efficiency of an\u00a0investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. <\/em><\/span><\/p>\n

The return on investment formula:<\/em><\/span><\/p>\n

\"\"<\/a>
\n<\/em><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Resmi y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckte g\u00f6rmek i\u00e7in t\u0131klay\u0131n Email g\u00f6ndermeli miyim – 1 Email g\u00f6nderilerini duyuru de\u011fil, kullan\u0131c\u0131 ya da \u00fcyeleriniz ile bir ileti\u015fim arac\u0131 olarak d\u00fc\u015f\u00fcnmeniz gerekir. E\u011fer bu g\u00f6nderileri daha \u00e7ok kitlelere ula\u015fma odakl\u0131 d\u00fc\u015f\u00fcn\u00fcrseniz liste sat\u0131n almak gibi yanl\u0131\u015f hareketlere girmeniz sonucu do\u011far. Ger\u00e7ekte var olan \u00fcyelerinize sat\u0131\u015f\u0131 art\u0131rmak yenilerini bulmaktan daha kolay ve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,10,19],"tags":[21,222,171,17,63,223,227,213,536,528,224,134,139,299,102],"class_list":["post-1060","post","type-post","status-publish","format-standard","hentry","category-database-veri-tabani","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-crm","tag-data-artirma-acquire","tag-database-yonetimi","tag-email-marketing","tag-email-pazarlama","tag-hedefli-pazarlama-prospect","tag-marka-bilinirliligi","tag-online-pazarlama","tag-pazarlama-otomasyonu","tag-revotas","tag-satissatislarinizi-artirma-active-customer","tag-social-crm","tag-sosyal-crm","tag-veri-tabani-yonetimi","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":31,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1094"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}