{"id":109,"date":"2011-03-03T09:51:39","date_gmt":"2011-03-03T09:51:39","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=109"},"modified":"2012-02-22T12:42:05","modified_gmt":"2012-02-22T12:42:05","slug":"e-mail-marketing-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/03\/03\/e-mail-marketing-nedir\/","title":{"rendered":"E-mail marketing nedir?"},"content":{"rendered":"

E-mail marketing; markan\u0131n yeni \u00fcr\u00fcn, duyuru, kampanya, indirim vs. konularda birebir ki\u015fi ile mail yoluyla ileti\u015fim kurup bilgilendirme yapmas\u0131na olanak sa\u011flayan, bir\u00e7ok e-pazarlama arac\u0131ndan uygun b\u00fct\u00e7eler ve \u00f6l\u00e7\u00fcmlenebilir olmas\u0131 sebebiyle en ekonomik ve etkili y\u00f6ntemlerinden biridir.<\/p>\n

\u0130nternet\u2019in \u00fclkemizde de yayg\u0131nla\u015fmas\u0131 ile birlikte bir \u00e7ok firma yurt d\u0131\u015f\u0131nda \u00f6rnekleri uzun y\u0131llard\u0131r var olan online reklam kanallar\u0131n\u0131, bloglar\u0131, online haber sitelerini takip etmeye ve yava\u015f yava\u015f geleneksel mecralar\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131p bu kanallar\u0131 kullanmaya ba\u015flad\u0131lar. \u00d6ncelikle deneme yan\u0131lma gibi geli\u015fen bu s\u00fcre\u00e7 al\u0131nan geri d\u00f6n\u00fc\u015flerle zamanla daha stratejik boyutlara ta\u015f\u0131nd\u0131. Daha ni\u015f \u00e7al\u0131\u015fmalar yaparak; hedef kitlenin takip etti\u011fi kanallar\u0131 kullan\u0131p iletilmek istenen mesaj; bas\u0131n b\u00fclteni, video reklam, banner, gibi \u00e7al\u0131\u015fmalarla aktif olarak y\u00fcr\u00fct\u00fclmeye devam ediyor.
\n\"\"<\/a><\/p>\n

Email marketing<\/strong> ise e-pazarlaman\u0131n; sosyal medya; \u00a0arama motoru ve benzeri online pazarlama kanallar\u0131 gibi bir di\u011fer \u00f6nemli aya\u011f\u0131n\u0131 olu\u015fturuyor. Bir\u00e7ok ki\u015fi ve kurum i\u00e7in e-mail en \u00f6nemli ileti\u015fim arac\u0131 olmakla birlikte her ki\u015finin kurumsal mail adresinin d\u0131\u015f\u0131nda kendine ait farkl\u0131 uzant\u0131larda birka\u00e7 maili hesab\u0131 bulunuyor. Bu durumda da markalar B2C \u00e7al\u0131\u015fmalarda do\u011frudan ki\u015fiye ula\u015fmak i\u00e7in e\u2014maili tercih ediyorlar.<\/p>\n

Marka tan\u0131t\u0131m ya da bilgilendirme \u00e7al\u0131\u015fmalar\u0131n\u0131n hedefinde sat\u0131\u015flar\u0131 artt\u0131rmak, hedef kitle ile s\u0131cak bir ileti\u015fim kurup sad\u0131k kitle yaratmak oldu\u011fu i\u00e7in yap\u0131lan \u00e7al\u0131\u015fman\u0131n veriminin \u00f6l\u00e7\u00fclmesi ve bu do\u011frultuda yeni hedefler belirleyerek gelecek planlar\u0131 olu\u015fturabilmeleri a\u00e7\u0131s\u0131ndan markalara fayda sa\u011fl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-mail marketing; markan\u0131n yeni \u00fcr\u00fcn, duyuru, kampanya, indirim vs. konularda birebir ki\u015fi ile mail yoluyla ileti\u015fim kurup bilgilendirme yapmas\u0131na olanak sa\u011flayan, bir\u00e7ok e-pazarlama arac\u0131ndan uygun b\u00fct\u00e7eler ve \u00f6l\u00e7\u00fcmlenebilir olmas\u0131 sebebiyle en ekonomik ve etkili y\u00f6ntemlerinden biridir. \u0130nternet\u2019in \u00fclkemizde de yayg\u0131nla\u015fmas\u0131 ile birlikte bir \u00e7ok firma yurt d\u0131\u015f\u0131nda \u00f6rnekleri uzun y\u0131llard\u0131r var olan online reklam kanallar\u0131n\u0131, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,6,19],"tags":[78,37,79,38,28,71,72,80,81,82,32,83,84,85,530,73,74,75,76,77,86,87],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-email-marketing-haberleri","category-revotas","category-yeni-baslayanlar-icin-email-marketing","tag-b2b-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-mail-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-marketing-campaigns","tag-email-marketing-management","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-mass-mail-sender","tag-toplu-email-gonderimi","tag-toplu-eposta","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-yollama-programi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":8,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/109\/revisions\/483"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}