{"id":1095,"date":"2012-09-04T09:15:54","date_gmt":"2012-09-04T09:15:54","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1095"},"modified":"2012-09-04T09:15:54","modified_gmt":"2012-09-04T09:15:54","slug":"emailler-neden-inbox%e2%80%99a-ulasmiyor","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/09\/04\/emailler-neden-inbox%e2%80%99a-ulasmiyor\/","title":{"rendered":"Emailler neden inbox\u2019a ula\u015fm\u0131yor?"},"content":{"rendered":"<p><span style=\"color: #000000\">Her marka i\u00e7in bu sorunun de\u011fi\u015fen cevaplar\u0131 var. Database, g\u00f6nderim s\u0131kl\u0131\u011f\u0131, IP puan\u0131, g\u00fcvenilir domain, mail ba\u015fl\u0131\u011f\u0131, i\u00e7erikler ve kullan\u0131c\u0131 tepkileri gibi \u00e7ok fazla maddeyi kontrol ederek d\u00fczeltebilecek bir sorun ayn\u0131 zamanda\u2026<\/span><\/p>\n<p><span style=\"color: #000000\">S\u00fcrekli de\u011fi\u015fen ESP filtreleri bu konuda en \u00e7ok kar\u015f\u0131la\u015f\u0131lan engel ve bu nedenle 3 ay \u00f6nce do\u011fru \u00e7al\u0131\u015fan sistemler bug\u00fcn \u00e7ok do\u011fru \u00e7al\u0131\u015fmayabiliyor. Ula\u015ft\u0131r\u0131labilirli\u011fe engel olan baz\u0131 maddeleri ve nas\u0131l d\u00fczeltilebilece\u011fini inceleyerek bu konuda ya\u015fad\u0131\u011f\u0131n\u0131z problemleri d\u00fczeltebilmeniz i\u00e7in baz\u0131 \u00f6nerileri payla\u015f\u0131yorum:<\/span><\/p>\n<p><strong><span style=\"color: #000000\">\u0130zinsiz listeler <\/span><\/strong><\/p>\n<p><span style=\"color: #000000\">\u0130zin al\u0131nmam\u0131\u015f adreslere mail atmak hem spam \u015fikayetini artt\u0131r\u0131r hem de ge\u00e7ersiz adreslerin listenizde yer almas\u0131 IP puan\u0131 ve domain g\u00fcvenilirli\u011fini olumsuz etkiler. Hotmail, yahoo, gmail gibi servis sa\u011flay\u0131c\u0131lar\u0131 g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z adreslerin ne kadar\u0131n\u0131n aktif oldu\u011funa IPniz ile birlikte e\u015fle\u015ftirerek kontrolden ge\u00e7irip kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131r. Kirli listeye mail atman\u0131z durumunda mailleriniz belli bir s\u00fcreden sonra spam klas\u00f6r\u00fcne d\u00fc\u015febilir daha da k\u00f6t\u00fcs\u00fc bloklanmalarla kar\u015f\u0131la\u015fabilirsiniz. Bu durumu engellemek i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131zdan mutlaka izin almal\u0131 ve aktivasyon maillerinizde g\u00fcvenli g\u00f6nderen listelerine eklemelerini istemelisiniz. G\u00fcvenli g\u00f6nderen olarak i\u015faretlenen adresten al\u0131nan t\u00fcm mailler inbox klas\u00f6r\u00fcne ula\u015facakt\u0131r. ESPlerin mailleri spam klas\u00f6r\u00fcne ta\u015f\u0131mas\u0131 da asl\u0131nda g\u00fcven vermeyen emailler i\u00e7in kullan\u0131c\u0131n\u0131n iznini almak ve gereksiz mailleri \u00f6n filtrelemeyle ay\u0131rmaktan ge\u00e7iyor. Bunun yan\u0131nda spam trap adreslerini a\u00e7\u0131klamayan ESPler listenizdeki spam trap adreslere g\u00f6re IPnize i\u015flemler uyguluyor.<\/span><\/p>\n<p><strong><span style=\"color: #000000\">Tetikleyici kampanya g\u00f6nderme<\/span><\/strong><\/p>\n<p><span style=\"color: #000000\">Pazarlama kampanyalar\u0131n\u0131n yan\u0131nda t\u00fcm otomatik kampanyalar\u0131n\u0131z\u0131, uzaktan sat\u0131\u015f s\u00f6zle\u015fmeleri, \u015fifremi unuttum, sipari\u015f iptali gibi i\u015flem maillerini g\u00f6ndererek kullan\u0131c\u0131lar\u0131n\u0131zla ileti\u015fim kurabildi\u011finiz t\u00fcm konular\u0131 ayn\u0131 email hesab\u0131 ile g\u00f6ndermeniz, okunma t\u0131klanma gibi tepkilerin daha fazla olmas\u0131n\u0131 sa\u011flayacak dolay\u0131s\u0131yla maillerdeki aktiviteler g\u00fcvenilirli\u011finize olumlu etki edecektir . Her zaman tepki alan mail g\u00f6ndericileri ESPler taraf\u0131ndan daha g\u00fcvenilir bulunuyor.<\/span><\/p>\n<p><span style=\"color: #000000\">Otomatik kampanyalar sepete at\u0131lan \u00fcr\u00fcn\u00fcn al\u0131nmamas\u0131, indirim kuponu gibi maili a\u00e7t\u0131rmaya y\u00f6nelik kampanyalar ise sat\u0131\u015flar\u0131n\u0131z\u0131 destekleyecektir.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><strong><span style=\"color: #000000\">D\u00fc\u015f\u00fck cevaplama oran\u0131<\/span><\/strong><\/p>\n<p><span style=\"color: #000000\">Aktif olmayan kullan\u0131c\u0131lar her zaman email marketing yapan marka i\u00e7in problem olu\u015ftururlar. Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n aktif olmas\u0131 i\u00e7in cevap temelli emailler g\u00f6nderebilir ve maili a\u00e7malar\u0131n\u0131 sa\u011flayabilirsiniz. G\u00f6nderim zaman\u0131n\u0131, i\u00e7eri\u011fi ve ba\u015fl\u0131\u011f\u0131 de\u011fi\u015ftirerek farkl\u0131l\u0131klar olu\u015fturmal\u0131 ve maillerinizin okunmas\u0131n\u0131 tetiklemelisiniz.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><strong><span style=\"color: #000000\">Aktif olmayan data y\u00f6netimi:<\/span><\/strong><\/p>\n<p><span style=\"color: #000000\">Pasif olan email adreslerini ve bounceback olan adresleri d\u00fczenli olarak listenizden \u00e7\u0131karmal\u0131 ve g\u00f6nderim yap\u0131lan datan\u0131n pasif dataya oran\u0131na dikkat etmelisiniz. Revotas gibi CRM odakl\u0131 email marketing platformlar\u0131nda ge\u00e7ersiz adresler otomatik olarak silindi\u011fi i\u00e7in ek bir \u00e7al\u0131\u015fma yapman\u0131za gerek kalmadan listeniz temizlenir. Maili a\u00e7mayan kullan\u0131c\u0131lar i\u00e7in ayl\u0131k, 3 ayl\u0131k periyotlarla maili hi\u00e7 okumayan ki\u015filerin listesini \u00e7\u0131kararak ve farkl\u0131 ileti\u015fimler kurarak ilerleyebilirsiniz.<\/span><\/p>\n<p><span style=\"color: #000000\">Listenizde i\u00e7eriklerinize tepki vermeyen kullan\u0131c\u0131lar\u0131 listenizden \u00e7\u0131kar\u0131n. Gmail\u2019in son 90 g\u00fcnd\u00fcr maili a\u00e7mayan ki\u015fileri listenizden \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini a\u00e7\u0131klad\u0131. \u00c7\u0131karmaman\u0131z durumunda ise spam klas\u00f6r\u00fcne d\u00fc\u015fmeyi kabul etmi\u015f oluyorsunuz.<\/span><\/p>\n<p><strong><span style=\"color: #000000\">IP Raputation Kontrol\u00fc<\/span><\/strong><\/p>\n<p><span style=\"color: #000000\">Mail ba\u015fl\u0131\u011f\u0131, i\u00e7erik, HTML yap\u0131s\u0131, liste temizli\u011fi gibi bir \u00e7ok nokta inbox\u2019a ula\u015fmak i\u00e7in \u00f6nemli ancak en fazla dikkat edilmesi gereken nokta mailin \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131 IP ve domainnin itibar\u0131d\u0131r. IP puan\u0131 g\u00f6nderim s\u0131kl\u0131\u011f\u0131, spam \u015fikayeti, pasif adres say\u0131s\u0131, gibi maddelerin iyi takip edilmesi sonucu geli\u015fen bir yap\u0131dad\u0131r. Ne kadar temiz listeye periyodik email at\u0131m\u0131 ger\u00e7ekle\u015ftiriyorsan\u0131z IP puan\u0131n\u0131z geli\u015fecek, ula\u015ft\u0131rmada ve inbox\u2019a d\u00fc\u015fmede avantajl\u0131 olacaks\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"color: #000000\"> Mail grubunuzdaki aktif adresleri hedefleyerek kullan\u0131c\u0131lar\u0131n\u0131zdan \u201cSpam De\u011fil\u201d butonunu t\u0131klamalar\u0131n\u0131 rica ederek bu noktada yard\u0131m alabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her marka i\u00e7in bu sorunun de\u011fi\u015fen cevaplar\u0131 var. Database, g\u00f6nderim s\u0131kl\u0131\u011f\u0131, IP puan\u0131, g\u00fcvenilir domain, mail ba\u015fl\u0131\u011f\u0131, i\u00e7erikler ve kullan\u0131c\u0131 tepkileri gibi \u00e7ok fazla maddeyi kontrol ederek d\u00fczeltebilecek bir sorun ayn\u0131 zamanda\u2026 S\u00fcrekli de\u011fi\u015fen ESP filtreleri bu konuda en \u00e7ok kar\u015f\u0131la\u015f\u0131lan engel ve bu nedenle 3 ay \u00f6nce do\u011fru \u00e7al\u0131\u015fan sistemler bug\u00fcn \u00e7ok do\u011fru \u00e7al\u0131\u015fmayabiliyor. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9,19],"tags":[359,126,17,358,63,84,360,356,172,288,357],"class_list":["post-1095","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-spam-klavuzu","category-yeni-baslayanlar-icin-email-marketing","tag-aktif-email-datasi","tag-deliverability","tag-email-marketing","tag-email-marketingde-ulastirilabilirlik","tag-email-pazarlama","tag-eposta-pazarlama","tag-gmailde-inboxa-ulasmak","tag-inboxa-ulasmak","tag-ip-reputation","tag-spam-sikayeti","tag-triggered-emails","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1095\/revisions"}],"predecessor-version":[{"id":1101,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1095\/revisions\/1101"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}