{"id":1106,"date":"2012-09-24T14:32:46","date_gmt":"2012-09-24T14:32:46","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1106"},"modified":"2012-09-24T14:32:46","modified_gmt":"2012-09-24T14:32:46","slug":"olcun-ki-hedefleyebilesiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/09\/24\/olcun-ki-hedefleyebilesiniz\/","title":{"rendered":"\u00d6l\u00e7\u00fcn ki hedefleyebilesiniz"},"content":{"rendered":"

2012 sonuna geldik, art\u0131k markalar hareketlerini \u00f6l\u00e7\u00fcmlemeler sonucunda belirliyor Tahmin OUT, \u00f6l\u00e7\u00fcm IN.<\/span><\/p>\n

Eskiden bu \u00fcr\u00fcn tahminlere g\u00f6re \u00e7ok satar ya da bu reklam tahminimce \u00e7ok tutar gibi c\u00fcmleler duyard\u0131k ama son y\u0131llarda bunlara yer yok. Art\u0131k \u00f6l\u00e7\u00fcmlenemeyen \u00e7ok az mecra kald\u0131, y\u00fczde y\u00fcz \u00f6l\u00e7\u00fcmlenen en b\u00fcy\u00fck mecrada internet ve yan \u00fcr\u00fcnleri.<\/span><\/p>\n

Reklam m\u0131 veriyorsunuz? Web sitenizi mi yapt\u0131rd\u0131n\u0131z? Sosyal medya m\u0131? Email marketing mi? Bu digital pazarlama ara\u00e7lar\u0131 en ince ayr\u0131nt\u0131s\u0131na kadar \u00f6l\u00e7\u00fcmlenebiliyor ve t\u00fcm ad\u0131mlar\u0131n\u0131z\u0131 bilerek at\u0131yorsunuz.<\/span><\/p>\n

Bir s\u00f6z vard\u0131r, “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” ~Sun Tzu yani Muzaffer sava\u015f\u00e7\u0131lar \u00f6nce kazan\u0131r sonra sava\u015fa girerler, buna kar\u015f\u0131n ma\u011flup sava\u015f\u00e7\u0131lar \u00f6nce sava\u015fa girer sonra kazanmaya \u00e7al\u0131\u015f\u0131rlar.<\/span><\/p>\n

Siz i\u015f d\u00fcnyas\u0131nda hangi sava\u015f\u00e7\u0131 olmak istersiniz? \u0130\u015fte t\u00fcm \u00f6l\u00e7\u00fcmlemeler sava\u015fa girmeden \u00f6nce kazand\u0131\u011f\u0131n\u0131z\u0131 bilmenize yar\u0131yor.<\/span><\/p>\n

Email marketing b\u00fcy\u00fck bir deniz, ama \u00f6l\u00e7\u00fcmlemeleri analiz ederseniz nerede oldu\u011funuzu, neler yapman\u0131z gerekti\u011fini bulabilirsiniz.<\/span><\/p>\n

Revotas platformu son zamanlarda \u00f6l\u00e7\u00fcmleme konusunda b\u00fcy\u00fck imkanlar sunuyor, standart raporunda dahi en az 90 maddelik detay rapor bulunurken, markalara kendi ihtiya\u00e7lar\u0131na g\u00f6re rapor yaratma, rapor birle\u015ftirme, kar\u015f\u0131la\u015ft\u0131rma gibi imkanlar sunuyor, \u00f6zellikle e-ticaret siteleri i\u00e7in email performans mod\u00fcl\u00fc \u00f6n plana \u00e7\u0131k\u0131yor. Bu mod\u00fcl g\u00f6nderisi yap\u0131lan emailin sonucunda kimlerin hangi \u00fcr\u00fcnleri ve ka\u00e7 liraya ald\u0131klar\u0131na, sepetine \u00fcr\u00fcn\u00fc at\u0131p almayanlar\u0131n kimler oldu\u011funa, bu \u00fcr\u00fcnlerin neler ve miktarlar\u0131na kadar bilgiler verebiliyor.<\/span><\/p>\n

\"\"<\/a>
\n<\/span><\/p>\n

<\/span><\/p>\n

B\u00f6ylece Victorious warriorlar daha sava\u015fa girmeden kazan\u0131p, kaybedeceklerini g\u00f6rebiliyorlar. Bu raporlar, \u00f6l\u00e7\u00fcmlemeler markalar i\u00e7in \u00e7ok b\u00fcy\u00fck avantajlar sa\u011fl\u0131yor, gelecek stratejilerini, yat\u0131r\u0131mlar\u0131n\u0131 daha net belirleyebiliyorlar.<\/span><\/p>\n

Bu alt yap\u0131lar sayesinde art\u0131k sadakat programlar\u0131, m\u00fc\u015fteri kazanma ya da elde tutma programlar\u0131 belirlemek \u00e7ok kolay. \u00d6l\u00e7\u00fcmlemeler tam hedefe y\u00f6nelmeniz i\u00e7in atman\u0131z gereken ad\u0131mlar\u0131n en \u00f6nemlisi.<\/span><\/p>\n

Email g\u00f6ndermek, inboxa d\u00fc\u015fmek ne kadar \u00f6nemliyse \u00f6l\u00e7\u00fcmlemek de bir o kadar \u00f6nemli ve birbirini tamamlayan par\u00e7alard\u0131r. \u00d6l\u00e7\u00fcmlemeden g\u00f6nderdi\u011finiz emaillerin soka\u011fa att\u0131\u011f\u0131n\u0131z bro\u015f\u00fcrlerden hi\u00e7 bir fark\u0131 yoktur. \u00d6nce bilmeniz, sonra \u00f6l\u00e7\u00fcmlemeniz ve analiz etmeniz gerekir.<\/span><\/p>\n

Bu konuda daha detayl\u0131 bilgiyi Revotas m\u00fc\u015fteri temsilcilerinden alabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

2012 sonuna geldik, art\u0131k markalar hareketlerini \u00f6l\u00e7\u00fcmlemeler sonucunda belirliyor Tahmin OUT, \u00f6l\u00e7\u00fcm IN. Eskiden bu \u00fcr\u00fcn tahminlere g\u00f6re \u00e7ok satar ya da bu reklam tahminimce \u00e7ok tutar gibi c\u00fcmleler duyard\u0131k ama son y\u0131llarda bunlara yer yok. Art\u0131k \u00f6l\u00e7\u00fcmlenemeyen \u00e7ok az mecra kald\u0131, y\u00fczde y\u00fcz \u00f6l\u00e7\u00fcmlenen en b\u00fcy\u00fck mecrada internet ve yan \u00fcr\u00fcnleri. Reklam m\u0131 veriyorsunuz? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10,19],"tags":[17,364,362,166,152,361,366,365,363],"class_list":["post-1106","post","type-post","status-publish","format-standard","hentry","category-email-gonderim-servisleri","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-olcumleme","tag-email-pazarlama-stratejisi","tag-hedefleme","tag-inbox","tag-loyalty-programlari","tag-musteri-kazanma-programlari","tag-rapor","tag-sadakat-programlari","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1106"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1106\/revisions"}],"predecessor-version":[{"id":1117,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1106\/revisions\/1117"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}