{"id":1128,"date":"2012-11-02T10:42:28","date_gmt":"2012-11-02T10:42:28","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1128"},"modified":"2012-11-02T13:51:11","modified_gmt":"2012-11-02T13:51:11","slug":"email-cevaplama-oranina-nasil-arttirirsiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/11\/02\/email-cevaplama-oranina-nasil-arttirirsiniz\/","title":{"rendered":"Email Cevaplama Oran\u0131n\u0131 Nas\u0131l Artt\u0131r\u0131rs\u0131n\u0131z?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email pazarlamas\u0131; T\u00fcrkiye pazar\u0131nda e-ticaret \u015firketleri i\u00e7in m\u00fc\u015fteriye en iyi, h\u0131zl\u0131 ve en kolay ula\u015fma yoludur. M\u00fc\u015fterilerinizin \u201ce-maillere yan\u0131t verme oran\u0131n\u0131 art\u0131rmak i\u00e7in neler yapabilirim\u201d diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z a\u015fa\u011f\u0131daki \u00f6nerileri uygulayabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\">Ki\u015file\u015ftirme:<\/span><\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u00fc\u015fterinizi veri taban\u0131nda aktif olarak tutabilmek i\u00e7in g\u00f6nderdi\u011finiz kampanyalar\u0131n haricinde bir sonraki ad\u0131mda ki\u015fiselle\u015ftirmeler yap\u0131lmal\u0131s\u0131n\u0131z. E-ticaret siteleri; m\u00fc\u015fterilerinin \u00f6nceki al\u0131mlar\u0131na bakarak onlara biraz daha yak\u0131ndan tan\u0131maya \u00e7al\u0131\u015fmal\u0131d\u0131r. Kullan\u0131c\u0131lar\u0131n ya\u015fam tarz\u0131, co\u011frafi konumlar\u0131, i\u015f t\u00fcrleri gibi ki\u015fisel \u00f6zellikleri kullanarak onlara bir ad\u0131m daha yak\u0131n olabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu verilerle ayn\u0131 tip m\u00fc\u015fterilerinizi bir araya toplay\u0131p hedef grubu haline getirebilir, daha sonras\u0131nda i\u00e7eri\u011fin tasar\u0131m\u0131n\u0131, kullan\u0131lacak \u00fcr\u00fcnleri ve i\u00e7erik mesaj\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. \u0130lk g\u00f6nderimden sonra a\u00e7\u0131lma oranlar\u0131n\u0131za bakarak onlara vermi\u015f oldu\u011funuz de\u011fer ile i\u00e7eri\u011finizi revize edebilir, okunma oranlar\u0131n\u0131z\u0131 bu \u015fekilde art\u0131rabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\">Davran\u0131\u015f tabanl\u0131: <\/span><\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tetikleyici kampanyalar, m\u00fc\u015fterilerin e-mail davran\u0131\u015flar\u0131na g\u00f6re g\u00f6nderilen mesajlard\u0131r. Ho\u015fgeldin mesajlar\u0131, sipari\u015f onay\u0131\/iptali, katalog iste\u011fi gibi kampanyalar hem m\u00fc\u015fterileriniz ile olan diyalogunuzu art\u0131r\u0131r, hem de m\u00fc\u015fteriniz ile olan konta\u011f\u0131n\u0131z\u0131 art\u0131rm\u0131\u015f olursunuz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu tetikleyici mesajlar\u0131 belli bir altyap\u0131dan otomatik olarak g\u00f6nderebilirsiniz. \u00d6rnekle a\u00e7\u0131klamak gerekirse; bir m\u00fc\u015fteriniz \u00fcr\u00fcn\u00fc sepete at\u0131p daha sonra almadan sitenizden \u00e7\u0131k\u0131\u015f yaparsa yap\u0131labilecek sonraki \u00fc\u00e7 kampanya g\u00f6nderiminin zamanlar\u0131 \u015fu \u015fekilde olmal\u0131d\u0131r; 24 saat, 2 g\u00fcn ve 5 g\u00fcn sonunda.\u00a0\u00a0 M\u00fc\u015fterilerinize belli s\u00fcre aral\u0131klar\u0131yla tekliflerinizi g\u00f6ndererek kendinizi ve onlar\u0131n be\u011fendikleri \u00fcr\u00fcnleri hat\u0131rlatabilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu tarz tetikleyici email kampanyalar\u0131yla hem m\u00fc\u015fteri sadakatini hem de sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Ancak burada unutulmamas\u0131 gereken \u00f6nemli nokta \u00e7ok fazla email g\u00f6nderimi ile m\u00fc\u015fterinizi s\u0131karak markan\u0131zdan so\u011futulmamas\u0131d\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\">G\u00fc\u00e7l\u00fc Call-to-action:<\/span><\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Call to action gibi planlarda ise en \u00f6nemli par\u00e7a email tasar\u0131m\u0131n\u0131n d\u00fczg\u00fcn olmas\u0131d\u0131r. \u201cHemen Al, Al\u0131\u015fveri\u015fe Ba\u015fla, Hemen T\u0131kla\u201d gibi konu sat\u0131rlar\u0131 ve g\u00f6rseller ekleyerek kullan\u0131c\u0131n\u0131zda acil alma hissi yaratabilirsiniz. Kullan\u0131c\u0131n\u0131z bu sihirli kelimeleri t\u0131klad\u0131\u011f\u0131nda hem daha iyi okunma oranlar\u0131 elde edebilir, hem de sitenize davet ederek onlar\u0131 al\u0131\u015fveri\u015fe y\u00f6nlendirmi\u015f olursunuz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email pazarlamas\u0131; T\u00fcrkiye pazar\u0131nda e-ticaret \u015firketleri i\u00e7in m\u00fc\u015fteriye en iyi, h\u0131zl\u0131 ve en kolay ula\u015fma yoludur. M\u00fc\u015fterilerinizin \u201ce-maillere yan\u0131t verme oran\u0131n\u0131 art\u0131rmak i\u00e7in neler yapabilirim\u201d diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z a\u015fa\u011f\u0131daki \u00f6nerileri uygulayabilirsiniz. Ki\u015file\u015ftirme: M\u00fc\u015fterinizi veri taban\u0131nda aktif olarak tutabilmek i\u00e7in g\u00f6nderdi\u011finiz kampanyalar\u0131n haricinde bir sonraki ad\u0131mda ki\u015fiselle\u015ftirmeler yap\u0131lmal\u0131s\u0131n\u0131z. E-ticaret siteleri; m\u00fc\u015fterilerinin \u00f6nceki al\u0131mlar\u0131na bakarak onlara biraz daha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[65,171,210,17,63,154,176,211],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-database-management","tag-database-yonetimi","tag-email-kampanya-stratejileri","tag-email-marketing","tag-email-pazarlama","tag-izinli-database","tag-izinli-email-marketing","tag-kampanya-planlanmasi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"predecessor-version":[{"id":1134,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1128\/revisions\/1134"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}