{"id":1135,"date":"2012-11-07T06:00:25","date_gmt":"2012-11-07T06:00:25","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1135"},"modified":"2012-11-06T15:57:31","modified_gmt":"2012-11-06T15:57:31","slug":"revotrack-ile-email-roinizi-arttirin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/11\/07\/revotrack-ile-email-roinizi-arttirin\/","title":{"rendered":"Revotrack ile Email ROI’nizi artt\u0131r\u0131n"},"content":{"rendered":"

Revotas\u2019\u0131n son d\u00f6nemde kullan\u0131lmaya ba\u015flan\u0131lan bir \u00f6zelli\u011finden bahsetmek istiyorum.<\/span><\/p>\n

Bu \u00f6zellik daha \u00e7ok e-ticaret siteleri taraf\u0131ndan kullan\u0131lmaktad\u0131r.\u00a0 \u00d6zetle e-ticaret sitesi i\u00e7in pazarlama emaili g\u00f6nderiliyor, bu g\u00f6nderilen emailin raporlar\u0131na g\u00f6re \u00f6rne\u011fin 50.000 ki\u015fiye email gitmi\u015f; bu ki\u015filerden 5bini emaili okumu\u015f ve bu okuyan 5bin ki\u015fiden 1000 tanesi siteye y\u00f6nelerek \u00fcr\u00fcnleri incelemi\u015f. Siteye y\u00f6nelen ki\u015filerden 10 tanesi site \u00fczerinden al\u0131\u015fveri\u015f yapm\u0131\u015f.<\/span><\/p>\n

Bu say\u0131lar \u00e7al\u0131\u015fma yapt\u0131\u011f\u0131m\u0131z bir \u00e7ok markada kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z y\u00fczdeleri g\u00f6steriyor. Kendi listelerinize g\u00f6nderilerde %10-12 okunma oranlar\u0131 yakalaman\u0131z normaldir, t\u0131klama y\u00fczdesi ise emailin i\u00e7eri\u011fi ile orant\u0131l\u0131 olup de\u011fi\u015fkenlik g\u00f6sterir.<\/span><\/p>\n

Siteye giren her 100 ki\u015fiden 1 ki\u015fisinin al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 ger\u00e7e\u011fi ise e-ticaret alt yap\u0131s\u0131 sunan \u015firketler, e-ticaret dernekleri ve site sahiplerinin verdi\u011fi rakamlar ile do\u011frulanm\u0131\u015ft\u0131r.<\/span><\/p>\n

Bu noktada ciroyu art\u0131rmak i\u00e7in 2 adet se\u00e7ene\u011finiz var, ya 50bin de\u011fil 150bin ki\u015fiye email g\u00f6ndereceksiniz ya da t\u0131klay\u0131p siteye giren 1000 ki\u015fiden 10ki\u015fisine de\u011fil 20-25 ki\u015fisine \u00fcr\u00fcn satacaks\u0131n\u0131z.<\/span><\/p>\n

Birinci se\u00e7enekte listenizi 3 kat\u0131na \u00e7\u0131karmak i\u00e7in ya reklam yapars\u0131n\u0131z, ya da k\u00f6t\u00fc yola gidip liste sat\u0131n al\u0131rs\u0131n\u0131z, bu ba\u011flamda okunma y\u00fczdelerinin d\u00fc\u015fmesi ile kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz, gideriniz 2-3 kat artarken gelir 1-1,5 kat artmas\u0131na yol a\u00e7abilir.<\/span><\/p>\n

\u0130kinci se\u00e7enekte gideriniz ayn\u0131 kal\u0131r geliriniz 2ye katlar, peki 10 ki\u015fi al\u0131\u015fveri\u015f yap\u0131yorken bunu 2-2,5 kat\u0131na nas\u0131l \u00e7\u0131karacaks\u0131n\u0131z?<\/span><\/p>\n

\u0130\u015fte bu noktada Revotas yeni bir \u00f6zellik ve kavram getirmi\u015f.\u00a0 Size daha \u00e7ok email g\u00f6ndertmek yerine zaten ma\u011fazan\u0131za giren ki\u015filere daha \u00e7ok \u00fcr\u00fcn satman\u0131z\u0131 sa\u011fl\u0131yorlar.<\/span><\/p>\n

Revotas alt yap\u0131s\u0131nda kullanabilece\u011finiz, otomatik ve dinamik kampanyalar ile ak\u0131ll\u0131 email pazarlama senaryolar\u0131 sayesinde sa\u011flayabilirsiniz.<\/span><\/p>\n

Detaylar\u0131 Revotas m\u00fc\u015fteri hizmetlerinden alabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Revotas\u2019\u0131n son d\u00f6nemde kullan\u0131lmaya ba\u015flan\u0131lan bir \u00f6zelli\u011finden bahsetmek istiyorum. Bu \u00f6zellik daha \u00e7ok e-ticaret siteleri taraf\u0131ndan kullan\u0131lmaktad\u0131r.\u00a0 \u00d6zetle e-ticaret sitesi i\u00e7in pazarlama emaili g\u00f6nderiliyor, bu g\u00f6nderilen emailin raporlar\u0131na g\u00f6re \u00f6rne\u011fin 50.000 ki\u015fiye email gitmi\u015f; bu ki\u015filerden 5bini emaili okumu\u015f ve bu okuyan 5bin ki\u015fiden 1000 tanesi siteye y\u00f6nelerek \u00fcr\u00fcnleri incelemi\u015f. Siteye y\u00f6nelen ki\u015filerden 10 tanesi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,10],"tags":[222,17,40,364,362,271,213,239,363,224],"class_list":["post-1135","post","type-post","status-publish","format-standard","hentry","category-email-ileti-servisleri","category-toplu-email-gonderimi","tag-data-artirma-acquire","tag-email-marketing","tag-email-marketing-roi","tag-email-olcumleme","tag-email-pazarlama-stratejisi","tag-emailde-roi","tag-online-pazarlama","tag-roi","tag-sadakat-programlari","tag-satissatislarinizi-artirma-active-customer","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1135\/revisions"}],"predecessor-version":[{"id":1141,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1135\/revisions\/1141"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}