{"id":1153,"date":"2012-11-28T10:30:37","date_gmt":"2012-11-28T10:30:37","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1153"},"modified":"2012-11-27T14:58:36","modified_gmt":"2012-11-27T14:58:36","slug":"casestudy-stmp-server-vs-revotas","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/11\/28\/casestudy-stmp-server-vs-revotas\/","title":{"rendered":"Casestudy: STMP SERVER vs REVOTAS"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6nceki yaz\u0131lar\u0131mda sistem emaillerinin SMTP server kullan\u0131larak g\u00f6nderilmesinin baz\u0131 sak\u0131ncalar\u0131ndan bahsetmi\u015ftim.( <a href=\"http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/06\/20\/transactional-emaillerde-smtp-server-kullanmanin-3-sakincasi\/\">http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/06\/20\/transactional-emaillerde-smtp-server-kullanmanin-3-sakincasi\/<\/a> )<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">SMTP server kullan\u0131m\u0131, bahsetti\u011fim bu ve benzeri sak\u0131ncalar sebebi ile son zamanlarda d\u00fcnyada iyice terk edilmi\u015f Blogdurumda, yaz\u0131m\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 STMP SERVER vs REVOTAS atmam\u0131n nedeni verece\u011fim rakamlar\u0131n Revotas\u2019dan gelmi\u015f olmas\u0131, yoksa do\u011frusu \u00a0STMP SERVER vs REVOTAS ve \u00a0benzeri platformlard\u0131r.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6nemli markalardan bir tanesi sistem(transactional) emailerini Revotas platformu \u00fczerinden g\u00f6ndermeye ba\u015flad\u0131\u011f\u0131nda ki bu emailler, yeni \u00fcyelik, ho\u015f geldiniz, \u015fifremi unuttum, sipari\u015finiz onayland\u0131\u2026vs gibi emaillerdir, fark edildi ki yeni \u00fcye olanlar\u0131n %25\u2019i ger\u00e7ek email adreslerini yazm\u0131yorlar, ve bu, \u00a0olu\u015fan veri taban\u0131nda her 100 ki\u015fiden 25 tanesinin ge\u00e7ersiz oldu\u011fu anlam\u0131n\u0131 ta\u015f\u0131yor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Genel duyuru b\u00fcltenlerinizde bounceback(ula\u015fmayan, aktif olmayan) olan email say\u0131s\u0131 %0.5lerin alt\u0131nda olmas\u0131 istenir, yani\u00a0 her 1000 \u00fcyenizden 995 tanesine emailin ula\u015fmas\u0131 demektir.\u00a0 Bunun \u00fczerindeki say\u0131larda baz\u0131 ESP(email service provider)\u2019ler g\u00f6nderiyi durdurmakta ve m\u00fc\u015fterinin s\u00f6zle\u015fmesini iptal etmektedirler.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">100 g\u00f6nderide 25 tanesinin ge\u00e7ersiz olmas\u0131 bloklanmaya, black listlere girmeye \u00e7\u0131kar\u0131lm\u0131\u015f bir davetiyedir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Revotas gibi platformlar bu durumda ge\u00e7ersiz email adreslerini sistemden otomatik inaktif etti\u011finden bloklanma y\u00fczdelerinizi minimuma indirir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu markada \u00e7\u0131kan bir di\u011fer ilgin\u00e7 nokta \u00fcyelerin \u015fifremi unuttum emaillerini \u00e7ok\u00e7a kullanmalar\u0131yd\u0131, her 100 \u00fcyeden 45i \u015fifresini unutuyordu ve bu emiallerin %99\u2019a yak\u0131n\u0131 okunuyordu, ayr\u0131ca indirim kodu ya da kuponu alan \u00fcyeler daima 1 hafta i\u00e7inde bu kodlar\u0131 kullan\u0131yorlard\u0131.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bir\u00e7ok \u00fcye ise sipari\u015finiz onayland\u0131 emaillerini okumuyordu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u00d6n\u00fcm\u00fczdeki zamanlarda bu marka i\u00e7in \u015fifremi unuttum emaillerine \u00fcr\u00fcn \u00f6nerileri ya da yeni gelen \u00fcr\u00fcnlerden tan\u0131t\u0131mlar eklenmesi planlan\u0131yor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bu ve benzeri say\u0131lar daha do\u011frusu raporlar Revotas benzeri platformlarda verilmektedir, bu say\u0131lar Markalar\u0131n CRM stratejileri i\u00e7in \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 gibi ula\u015f\u0131labilirlik konusunda da b\u00fcy\u00fck yard\u0131mlar sa\u011flar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ne yaz\u0131k ki SMTP server kullan\u0131m\u0131nda Outlook\u2019unuzdan ne alabiliyorsan\u0131z ayn\u0131 bilgi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc ald\u0131\u011f\u0131n\u0131zdan b\u00fcy\u00fck oranda terk edilmeye ba\u015flanm\u0131\u015ft\u0131r.\u00a0 Ama ucuz maliyetleri daima bir cazibe unsuru olaca\u011f\u0131 da bir ger\u00e7ektir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6nceki yaz\u0131lar\u0131mda sistem emaillerinin SMTP server kullan\u0131larak g\u00f6nderilmesinin baz\u0131 sak\u0131ncalar\u0131ndan bahsetmi\u015ftim.( http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/06\/20\/transactional-emaillerde-smtp-server-kullanmanin-3-sakincasi\/ ) SMTP server kullan\u0131m\u0131, bahsetti\u011fim bu ve benzeri sak\u0131ncalar sebebi ile son zamanlarda d\u00fcnyada iyice terk edilmi\u015f Blogdurumda, yaz\u0131m\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 STMP SERVER vs REVOTAS atmam\u0131n nedeni verece\u011fim rakamlar\u0131n Revotas\u2019dan gelmi\u015f olmas\u0131, yoksa do\u011frusu \u00a0STMP SERVER vs REVOTAS ve \u00a0benzeri platformlard\u0131r. \u00d6nemli markalardan bir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[375,373,535,17,152,371,372,270,374,321,319],"class_list":["post-1153","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-aktivasyon-emaili","tag-bloklanma","tag-case-study","tag-email-marketing","tag-inbox","tag-islem-emailleri","tag-outlook","tag-revotas-case-study","tag-sistem-mailleri","tag-smpt-server","tag-transactional-email","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"predecessor-version":[{"id":1155,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1153\/revisions\/1155"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}