{"id":116,"date":"2011-03-10T09:58:38","date_gmt":"2011-03-10T09:58:38","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=116"},"modified":"2012-02-22T12:39:25","modified_gmt":"2012-02-22T12:39:25","slug":"neden-email-marketing","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/03\/10\/neden-email-marketing\/","title":{"rendered":"Neden Email Marketing?"},"content":{"rendered":"

\u0130leti\u015fim kanallar\u0131 artt\u0131k\u00e7a mesaj kirlili\u011fi de artt\u0131. Biz t\u00fcketiciler olarak mesajlar\u0131 se\u00e7meye, markalar da iletmek istedikleri mesajlar i\u00e7in hedef kitle belirlemeye ba\u015flad\u0131lar.<\/span><\/p>\n

Kampanyalar, yeni hizmet duyurular\u0131, yeni \u00fcr\u00fcnler \u00e7izgi \u00fcst\u00fc ve \u00e7izgi alt\u0131 tan\u0131t\u0131m kanallar\u0131yla duyurulurken; mesajlar herkes i\u00e7in haz\u0131rlan\u0131yordu. \u00dcr\u00fcn ve hizmet gruplar\u0131 olu\u015fturulmaya ve bunun sonucunda ise hedef profil (target) i\u00e7in mesaj belirleme olarak s\u00fcre\u00e7ler geli\u015fti.<\/span><\/p>\n

Bu anlamda E-mail pazarlama g\u00fcn\u00fcm\u00fcz\u00fcn en s\u0131k kullan\u0131lan ileti\u015fim arac\u0131 ve stratejik olarak bu \u00e7al\u0131\u015fmay\u0131 y\u00fcr\u00fcten markalarda ROI ba\u015far\u0131s\u0131n\u0131 % 256 gibi bir orana ta\u015f\u0131yabilecek g\u00fcce sahip. E-mail marketingle \u015firketinize y\u00fcksek oranda geri d\u00f6n\u00fc\u015f sa\u011flayabilirsiniz.<\/span><\/p>\n

A\u015fa\u011f\u0131daki g\u00f6rselde B2B, B2C ve her iki kanalda yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fc \u00fczerine bir grafik yer al\u0131yor.\u0130\u015f kanal\u0131nda yat\u0131r\u0131lan her 1 TL 29 TL olarak size geri d\u00f6n\u00fc\u015f yaparken; t\u00fcketici kanal\u0131nda yap\u0131lan her 1 TL harcama i\u00e7in 256 TL geri d\u00f6n\u00fc\u015f elde edebiliyorsunuz. <\/span><\/p>\n

E-mail marketingde yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn birincil kanallardaki y\u00fczdeleri<\/span><\/strong><\/em><\/p>\n

\"\"<\/span><\/a><\/p>\n

E-mail Marketing\u2019in faydalar\u0131<\/span><\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ki\u015fiye \u00f6zel ileti\u015fim sa\u011flar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Hedefledi\u011finiz veri taban\u0131n\u0131z\u0131 do\u011fru y\u00f6netmenizi sa\u011flar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Yararl\u0131 ve \u00e7ift y\u00f6nl\u00fc uzun bir ileti\u015fim kurar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00d6l\u00e7\u00fcmlenebilir (t\u0131klanma, okunma oranlar\u0131)<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Geri d\u00f6n\u00fc\u015f\u00fc en h\u0131zl\u0131 al\u0131nabilen ileti\u015fim arac\u0131d\u0131r<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Maliyetleri azaltarak binlerce ki\u015fiyle ayn\u0131 anda ileti\u015fime ge\u00e7meyi sa\u011flar<\/span><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sad\u0131k kitle olu\u015fturmay\u0131, davran\u0131\u015flar\u0131 \u00f6l\u00e7meyi ve ileti\u015fimi s\u0131cak tutmay\u0131 sa\u011flar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130leti\u015fim kanallar\u0131 artt\u0131k\u00e7a mesaj kirlili\u011fi de artt\u0131. Biz t\u00fcketiciler olarak mesajlar\u0131 se\u00e7meye, markalar da iletmek istedikleri mesajlar i\u00e7in hedef kitle belirlemeye ba\u015flad\u0131lar. Kampanyalar, yeni hizmet duyurular\u0131, yeni \u00fcr\u00fcnler \u00e7izgi \u00fcst\u00fc ve \u00e7izgi alt\u0131 tan\u0131t\u0131m kanallar\u0131yla duyurulurken; mesajlar herkes i\u00e7in haz\u0131rlan\u0131yordu. \u00dcr\u00fcn ve hizmet gruplar\u0131 olu\u015fturulmaya ve bunun sonucunda ise hedef profil (target) i\u00e7in mesaj belirleme […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,103,99,60,113,37,79,70,38,29,28,71,108,17,72,92,80,40,97,89,81,82,39,32,83,84,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-roi","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-email-pazarlamanin-faydalari","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":10,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":482,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/116\/revisions\/482"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}