{"id":1174,"date":"2013-01-11T12:27:37","date_gmt":"2013-01-11T12:27:37","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1174"},"modified":"2013-01-11T12:27:37","modified_gmt":"2013-01-11T12:27:37","slug":"dinamik-icerik-kullanarak-travel-talk-tours-acilma-oranlarini-nasil-arttirdik","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2013\/01\/11\/dinamik-icerik-kullanarak-travel-talk-tours-acilma-oranlarini-nasil-arttirdik\/","title":{"rendered":"Dinamik \u0130\u00e7erik Kullanarak Travel Talk Tours a\u00e7\u0131lma oranlar\u0131n\u0131 nas\u0131l artt\u0131rd\u0131k?"},"content":{"rendered":"

Duyuru listelerinize kay\u0131t olan ki\u015filer fayda bulabilecekleri i\u00e7erikleriniz i\u00e7in bilgilerini payla\u015f\u0131yorlar. \u0130leti\u015fim kurarken kullan\u0131c\u0131lar\u0131n\u0131z\u0131n beklentileri hakk\u0131nda fikriniz olmas\u0131 kritik \u00f6nem ta\u015f\u0131yor. Erkek kullan\u0131c\u0131lar\u0131na bayan \u00fcr\u00fcnleri \u00f6neren hala baz\u0131 e-ticaret siteleri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek ne CRM\u2019den ne de CRM\u2019in bug\u00fcn gelmi\u015f oldu\u011fu noktadan bahsedebiliriz.<\/span><\/p>\n

Email pazarlama sonu\u00e7lar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in; hedef kitlenizi tan\u0131mak; onlara yenilikler sunmak ve bunun yan\u0131nda ge\u00e7mi\u015f tepkileri iyi analiz etmek gerekiyor. Ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler \u00f6nem kazan\u0131yor sadece isme \u00f6zelle\u015ftirme yapmak yerine bunu bir ad\u0131m daha ileri ta\u015f\u0131yarak ilgi alan\u0131na ve kullan\u0131c\u0131n\u0131z\u0131n di\u011fer parametrelerine bakarak i\u00e7eriklerinizi haz\u0131rlamal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Turizm sekt\u00f6r\u00fcnde hizmet veren Travel Talk ile yapt\u0131\u011f\u0131m\u0131z dinamik i\u00e7erik \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6rnek olmas\u0131 ad\u0131na payla\u015fmak isterim. \u0130lgi alanlar\u0131n\u0131 belirledi\u011fimiz ve tetikleme kampanyas\u0131 ile g\u00fczel sonu\u00e7lar ald\u0131\u011f\u0131m\u0131z bir \u00e7al\u0131\u015fma oldu. Farkl\u0131 lokasyonlar i\u00e7in haz\u0131rlanm\u0131\u015f genel bir i\u00e7erik \u00fczerinden kullan\u0131c\u0131 tepkilerine g\u00f6re kural olu\u015fturarak (zamanlama ve i\u00e7erik otomatik belirlendi) yeni kampanyalar\u0131n ula\u015fmas\u0131n\u0131 sa\u011flad\u0131k.<\/span><\/p>\n

\u00c7al\u0131\u015fmay\u0131 detayland\u0131rmak gerekirse;<\/span><\/strong><\/p>\n

Genel kampana duyurusu i\u00e7erisinde Yunanistan, M\u0131s\u0131r T\u00fcrkiye, \u0130spanya gibi tur duyurular\u0131 yer al\u0131yordu ve t\u00fcm dataya bu i\u00e7erik haz\u0131rlanarak g\u00f6nderildi.<\/span><\/p>\n

Otomatik olarak g\u00f6nderilecek dinamik i\u00e7erik haz\u0131rl\u0131\u011f\u0131 yap\u0131ld\u0131 ve t\u00fcm lokasyonlar i\u00e7in tek bir HTML i\u00e7erik haz\u0131rland\u0131. Bu i\u00e7erik dinamik olarak haz\u0131rlad\u0131\u011f\u0131 i\u00e7in kullan\u0131c\u0131lar\u0131n sadece t\u0131klad\u0131klar\u0131 tur kapsam\u0131nda belirlenen i\u00e7eri\u011fin g\u00f6nderilmesi \u00fczerine kurguland\u0131 ve bu nedenle normal bir HTML i\u00e7erikten farkl\u0131l\u0131k g\u00f6steriyor.<\/span><\/p>\n

\n\"\"<\/p>\n


\nKampanya g\u00f6nderimi bittikten 5 g\u00fcn sonra kullan\u0131c\u0131lar\u0131n t\u0131klad\u0131klar\u0131 linklere g\u00f6re otomatik i\u00e7erikleri ula\u015ft\u0131.<\/span><\/p>\n

\u00d6rne\u011fin genel i\u00e7erikte Yunanistan ve M\u0131s\u0131r turuna t\u0131klayan her iki lokasyonun i\u00e7eri\u011fini al\u0131rken, sadece Turkiye\u2019ye t\u0131klayan kullan\u0131c\u0131 sadece T\u00fcrkiye i\u00e7eri\u011fini alm\u0131\u015f oldu.<\/span><\/p>\n

Linke t\u0131klayan ki\u015fileri gruplay\u0131p ayr\u0131 ayr\u0131 kampanya atmak yerine tek bir i\u00e7erikle ve otomatik olarak bu \u00e7al\u0131\u015fmay\u0131 tamamlad\u0131k. Kampanya sonucunda tek bir rapor \u00fczerinden sonu\u00e7lar\u0131 izleme imkan\u0131m\u0131z oldu.<\/span><\/p>\n

Rapor \u00fczerinden ikinci kampanya sonu\u00e7lar\u0131n\u0131 inceledi\u011fimizde % 65\u2019lik bir okunma oran\u0131 elde ettik.<\/span><\/p>\n

\u0130lgilendi\u011fi konuda ikinci ve \u00f6zel bir mail att\u0131\u011f\u0131n\u0131zda kullan\u0131c\u0131n\u0131n tepkileri kesinlikle daha y\u00fcksek y\u00fczdelerle geri d\u00f6nm\u00fc\u015f oluyor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Duyuru listelerinize kay\u0131t olan ki\u015filer fayda bulabilecekleri i\u00e7erikleriniz i\u00e7in bilgilerini payla\u015f\u0131yorlar. \u0130leti\u015fim kurarken kullan\u0131c\u0131lar\u0131n\u0131z\u0131n beklentileri hakk\u0131nda fikriniz olmas\u0131 kritik \u00f6nem ta\u015f\u0131yor. Erkek kullan\u0131c\u0131lar\u0131na bayan \u00fcr\u00fcnleri \u00f6neren hala baz\u0131 e-ticaret siteleri oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek ne CRM\u2019den ne de CRM\u2019in bug\u00fcn gelmi\u015f oldu\u011fu noktadan bahsedebiliriz. Email pazarlama sonu\u00e7lar\u0131n\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in; hedef kitlenizi tan\u0131mak; onlara yenilikler sunmak ve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,353,8,6,1],"tags":[131,21,387,388,390,146,17,40,82,63,199,389],"class_list":["post-1174","post","type-post","status-publish","format-standard","hentry","category-case-study","category-database-veri-tabani","category-email-gonderim-servisleri","category-revotas","category-uncategorized","tag-acilma-oranlarini-arttirmak","tag-crm","tag-dinamik-kampanya","tag-dynamic-campaign","tag-dynamic-content","tag-email-gonderimi-icin-tavsiyeler","tag-email-marketing","tag-email-marketing-roi","tag-email-marketing-tracking","tag-email-pazarlama","tag-etkili-email-pazarlama","tag-travel-talk-tours","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1185,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1185"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}