{"id":1202,"date":"2013-04-08T02:17:18","date_gmt":"2013-04-08T02:17:18","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1202"},"modified":"2013-04-30T05:01:46","modified_gmt":"2013-04-30T05:01:46","slug":"liste-yonetiminde-dikkat-edilmesi-gereken-24-nokta","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2013\/04\/08\/liste-yonetiminde-dikkat-edilmesi-gereken-24-nokta\/","title":{"rendered":"Liste Y\u00f6netiminde dikkat edilmesi gereken 24 Nokta"},"content":{"rendered":"<p>Ge\u00e7en hafta email marketing yapanlar i\u00e7in email veritaban\u0131 ve listeleri olu\u015fturman\u0131n \u00f6neminden bahsetmi\u015ftik.<br \/>\nBu hafta ise listeyi yaratt\u0131ktan sonra nas\u0131l y\u00f6netilece\u011fi hakk\u0131nda bilgi aktarmak istiyoruz.<\/p>\n<p>Liste Y\u00f6netiminde dikkat edilmesi gereken 24 Nokta<\/p>\n<ul>\n<li>Listenizden webmaster@company.com gibi da\u011f\u0131tma mail adreslerini kald\u0131r\u0131n. <\/li>\n<li>\u201cSpam\u201d kelimesi i\u00e7eren e-posta adreslerini kald\u0131r\u0131n.<\/li>\n<li>Listenizde ali@hotmial.com veya steve@gmailcom gibi yanl\u0131\u015f yaz\u0131lm\u0131\u015f, ge\u00e7ersiz ve geri d\u00f6nen mail adreslerini \u00e7\u0131kar\u0131p temiz bir liste olu\u015fturun.<\/li>\n<li>Listenizi g\u00fcncel tutmak i\u00e7in liste ekleme ve ECOA &#8220;Email Guncelleme&#8221; servisini kullan\u0131n.<\/li>\n<li>Aboneleriniz yaln\u0131zca bir kere e-postan\u0131z\u0131 ald\u0131\u011f\u0131ndan emin olmak i\u00e7in de-dupe listesi olu\u015fturun, yani ayn\u0131 email adresinin listede tekrarlanmad\u0131\u011fna emin olun.<\/li>\n<li>Geri d\u00f6nen epostalar\u0131n\u0131n nedenlerine dikkat edin.<\/li>\n<li>Ge\u00e7ersiz ve kal\u0131c\u0131 hata veren abonelerin mail adreslerini hemen listenizden \u00e7\u0131kar\u0131n.<\/li>\n<li>Ge\u00e7ici hata veren email adresi kullan\u0131c\u0131lar\u0131n\u0131 monit\u00f6rleyerek birka\u00e7 g\u00f6nderimde epostan\u0131n teslim edilip edilmedi\u011fini kontrol edin. Aboneleriniz epostan\u0131za tepki vermiyorsa g\u00fcvenirlik puan\u0131n\u0131za zarar vermemesi i\u00e7in listenizden \u00e7\u0131kar\u0131n.   <\/li>\n<li>Epostan\u0131z\u0131 spam olarak i\u015faretleyip, geri bildirimlerinde \u015fikayet eden kullan\u0131c\u0131lar\u0131n email adreslerini listenizden \u00e7\u0131kar\u0131n. E\u011fer abone listenize tekrardan dahil olmak isterse, yeniden email listenize dahil oldu\u011funu onaylayan double opt-in methodunu kullan\u0131n. Yeniden sizi \u015fikayet ederse, listenize girmesini yasaklay\u0131n. <\/li>\n<li>Listenizin spam trap olarak adland\u0131r\u0131lan tuzak veya aktif olmayan mail adreslerini i\u00e7ermedi\u011finden emin olun. <\/li>\n<li>Aboneler profillerini g\u00fcncellediklerinde verilen bilgilerin sistemde tamamland\u0131\u011f\u0131ndan veya g\u00fcncellendi\u011finden emin olun. <\/li>\n<li>Kullan\u0131c\u0131lar\u0131n verilerini \u00f6rne\u011fin ilgilendikleri \u00fcr\u00fcnleri, ge\u00e7irdikleri zaman\u0131 vb yakalamak i\u00e7in dinamik i\u00e7erikler kullan\u0131n.<\/li>\n<li>Hedef listenizdeki her hedef listesi i\u00e7in ayr\u0131 liste kullanmay\u0131n. <\/li>\n<li>Bir ana liste tutun ve dinamik i\u00e7erik kullanarak hedeflenen kitelenize istenilen i\u00e7eri\u011fi g\u00f6nderin.  <\/li>\n<li>T\u0131kland\u0131ktan sonra veriyi yakalayabilen ve takip edebilen web analitik ile entegre olan bir email marketing \u00e7\u00f6z\u00fcm\u00fc kullan\u0131n.<\/li>\n<li>Listenizi g\u00f6zlemleyin ve do\u011frulu\u011funu \u00f6l\u00e7\u00fcn.<\/li>\n<li>Pasif olan abonelerinizi yeniden kazanmak i\u00e7in \u00f6zel teklifler sunarak onlar\u0131 yeniden kazanmaya \u00e7al\u0131\u015f\u0131n.<\/li>\n<li>Pasif konumada olup kazan\u0131lamayan aboneler i\u00e7in listenizden \u00e7\u0131karma s\u00fcresi dolmadan abone listesinde olmak isteklerini teyit edin.  <\/li>\n<li>Hala pasif konumda olan abonelerde bir tepki alamad\u0131ysan\u0131z listenizden \u00e7\u0131kar\u0131n ve eposta almak istemeyenler kategorisine ekleyin.<\/li>\n<li>Abonelerin kolayl\u0131kla eposta listenizden \u00e7\u0131kmas\u0131n\u0131 sa\u011flay\u0131n. <\/li>\n<li>Birden fazla listeniz varsa; k\u00fcresel bir yasak liste kullanarak abone bir listeden \u00e7\u0131kt\u0131\u011f\u0131nda di\u011ferinden de \u00e7\u0131kt\u0131\u011f\u0131na emin olun.<\/li>\n<li>Listenizden \u00e7\u0131kan ki\u015filer monit\u00f6rleyerek alan ad\u0131, konu, eposta g\u00f6nderim zaman\u0131 gibi gidi\u015fatlar\u0131n fark\u0131na varabilirsiniz.<\/li>\n<li>Listenizdeki alan ad\u0131yla ilgili sorunlar\u0131 yakalamak i\u00e7in analiz yap\u0131n.<\/li>\n<\/ul>\n<p>Revotas Email marketing uzmanlar\u0131ndan ba\u015far\u0131l\u0131 bir email marketing stratejisi olu\u015fturmak i\u00e7in <a href=\"http:\/\/www.revotas.com\/Bilgi-Talebi\">yard\u0131m isteyin. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7en hafta email marketing yapanlar i\u00e7in email veritaban\u0131 ve listeleri olu\u015fturman\u0131n \u00f6neminden bahsetmi\u015ftik. Bu hafta ise listeyi yaratt\u0131ktan sonra nas\u0131l y\u00f6netilece\u011fi hakk\u0131nda bilgi aktarmak istiyoruz. Liste Y\u00f6netiminde dikkat edilmesi gereken 24 Nokta Listenizden webmaster@company.com gibi da\u011f\u0131tma mail adreslerini kald\u0131r\u0131n. \u201cSpam\u201d kelimesi i\u00e7eren e-posta adreslerini kald\u0131r\u0131n. Listenizde ali@hotmial.com veya steve@gmailcom gibi yanl\u0131\u015f yaz\u0131lm\u0131\u015f, ge\u00e7ersiz ve geri [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353],"tags":[65,328,347,17,154,391,42],"class_list":["post-1202","post","type-post","status-publish","format-standard","hentry","category-database-veri-tabani","tag-database-management","tag-email-listesi","tag-email-listesi-olusturmak","tag-email-marketing","tag-izinli-database","tag-liste-yonetimi","tag-toplu-mail","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1202"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1202\/revisions"}],"predecessor-version":[{"id":1227,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1202\/revisions\/1227"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}