{"id":1230,"date":"2013-05-08T03:34:35","date_gmt":"2013-05-08T03:34:35","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1230"},"modified":"2013-05-08T03:34:35","modified_gmt":"2013-05-08T03:34:35","slug":"marka-degerinin-email-marketing-acisindan-onemi-2","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2013\/05\/08\/marka-degerinin-email-marketing-acisindan-onemi-2\/","title":{"rendered":"Marka De\u011ferinin Email Marketing A\u00e7\u0131s\u0131ndan \u00d6nemi"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1232\" title=\"Marka De\u011ferinin Email Marketing  A\u00e7\u0131s\u0131ndan \u00d6nemi\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2013\/04\/brand_identity22222.gif\" border=\"0\" alt=\"Marka De\u011ferinin Email Marketing  A\u00e7\u0131s\u0131ndan \u00d6nemi\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2013\/04\/brand_identity22222.gif 400w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2013\/04\/brand_identity22222-150x150.gif 150w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2013\/04\/brand_identity22222-300x300.gif 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Email Marketing her ge\u00e7en g\u00fcn g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n daha da i\u00e7inde yer almaya devam ediyor.<br \/>\nT\u00fcrkiye&#8217;de email marketing yapan kurumlara bakt\u0131\u011f\u0131m\u0131z zaman markalar\u0131n\u0131n itibar\u0131n\u0131n korunmas\u0131 di\u011fer kanallarda oldu\u011fu kadar fazla dikkat etmiyorlar.<\/p>\n<p>Ancak email marketing di\u011fer kanallar\u0131n tam tersine birebir ve \u00f6l\u00e7\u00fclebilen bir kanal oldu\u011fu i\u00e7in email marketing&#8217;de marka de\u011ferini koruma kurumlar\u0131n dikkat etmesi gereken \u00f6nemli unsurlardan.<\/p>\n<p>Sizlere bir email marketing yapan kurumlar\u0131n marka de\u011ferini korumak i\u00e7in neler yapmalar\u0131 gerekti\u011fini listeledik;<\/p>\n<ul>\n<li>Emailinizin kimden k\u0131sm\u0131na marka ismini dahil edin, b\u00f6ylelikle kullan\u0131c\u0131lar me\u015fru bir \u015firketten emailin geldi\u011fini anlas\u0131nlar.<\/li>\n<li>Email g\u00f6nderirken markan\u0131z\u0131n alan ad\u0131n\u0131  medya ad\u0131n\u0131z\u0131 ve uzant\u0131lar\u0131n\u0131 kullan\u0131n, bu sayede emaili alan kullan\u0131c\u0131lar sizin markan\u0131z\u0131 g\u00f6r\u00fcrler.<\/li>\n<li>ESP (email marketing servis sa\u011flay\u0131c\u0131s\u0131)\u2019nizin size sa\u011flad\u0131\u011f\u0131 genel alan ad\u0131 uzant\u0131s\u0131n\u0131 kullanmay\u0131n, zira ESP\u2019niz bu uzant\u0131y\u0131 di\u011fer markalarla payla\u015ft\u0131rabilir. Bu da di\u011fer markalarla reputasyonunuzu payla\u015fman\u0131za neden olacakt\u0131r.<\/li>\n<li>DNS server\u0131n\u0131z\u0131n do\u011fru yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131na emin olmak i\u00e7in Revotas uzmanlar\u0131ndan yard\u0131m al\u0131n.<\/li>\n<li>Marka bilinirlili\u011finizi devam ettirmek i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ihtiya\u00e7lar\u0131 do\u011frultusunda g\u00fcnl\u00fck yada haftal\u0131k emailler g\u00f6nderin.<\/li>\n<li>Email i\u00e7eri\u011finizde daima sol \u00fcst k\u00f6\u015fede logonuzu bulundurun.<\/li>\n<li>Web sitenizde oldu\u011fu gibi emailinizde de hep ayn\u0131 font, tasar\u0131m ve navigasyonu kullan\u0131n.  Web siteniz ve email i\u00e7eri\u011finiz bir b\u00fct\u00fcnl\u00fck olu\u015ftursun.<\/li>\n<li>\u0130\u00e7eriklerinizi kim haz\u0131rlarsa haz\u0131rlas\u0131n markay\u0131 do\u011fru yans\u0131tmak i\u00e7in hep ayn\u0131  alanlar\u0131 kullan\u0131n.<\/li>\n<li>Tutarl\u0131l\u0131\u011f\u0131 sa\u011flamak i\u00e7in \u00e7al\u0131\u015fanlar\u0131n email tasar\u0131mlar\u0131n\u0131, i\u00e7eriklerini g\u00f6zden ge\u00e7irin.<\/li>\n<li>Markan\u0131z\u0131n, logonuzdan ve kurumsal g\u00f6r\u00fcn\u00fcm\u00fcn\u00fczden daha \u00f6nemli oldu\u011funu unutmay\u0131n, o sizin kurumsal sesiniz ve ki\u015fili\u011finizdir.<\/li>\n<\/ul>\n<p>Revotas Email marketing uzmanlar\u0131ndan ba\u015far\u0131l\u0131 bir email marketing stratejisi olu\u015fturmak i\u00e7in <a href=\"http:\/\/www.revotas.com\/Bilgi-Talebi\">yard\u0131m isteyin.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing her ge\u00e7en g\u00fcn g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n daha da i\u00e7inde yer almaya devam ediyor. T\u00fcrkiye&#8217;de email marketing yapan kurumlara bakt\u0131\u011f\u0131m\u0131z zaman markalar\u0131n\u0131n itibar\u0131n\u0131n korunmas\u0131 di\u011fer kanallarda oldu\u011fu kadar fazla dikkat etmiyorlar. Ancak email marketing di\u011fer kanallar\u0131n tam tersine birebir ve \u00f6l\u00e7\u00fclebilen bir kanal oldu\u011fu i\u00e7in email marketing&#8217;de marka de\u011ferini koruma kurumlar\u0131n dikkat etmesi gereken \u00f6nemli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,19],"tags":[17,396,397,395],"class_list":["post-1230","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-yeni-baslayanlar-icin-email-marketing","tag-email-marketing","tag-email-marketing-servis-saglayicisi","tag-email-marketing-stratejisi","tag-marka-degeri","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1230"}],"version-history":[{"count":14,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1230\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1230\/revisions\/1259"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}