{"id":1245,"date":"2013-04-30T12:07:41","date_gmt":"2013-04-30T12:07:41","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1245"},"modified":"2013-04-30T12:07:41","modified_gmt":"2013-04-30T12:07:41","slug":"ebulten-hazirlarken-dikkat-edilecek-46-nokta","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2013\/04\/30\/ebulten-hazirlarken-dikkat-edilecek-46-nokta\/","title":{"rendered":"E-b\u00fclten haz\u0131rlarken dikkat edilecek 46 nokta."},"content":{"rendered":"

Uzun s\u00fcren \u00e7al\u0131\u015fmalar\u0131m\u0131z ve d\u00fczenli ISP lerin takipleri ile email g\u00f6nderimlerinizde i\u015finize yarayacak 46 ipucunu sizinle payla\u015f\u0131yorum. <\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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  1. Gelen kutusuna ula\u015fmak i\u00e7in g\u00f6rsel tasar\u0131mlar yarat\u0131n. Her email servis sa\u011flay\u0131c\u0131n\u0131n standartlar\u0131n\u0131 bilmelisiniz.<\/span><\/li>\n
  2. Html tasar\u0131mlar\u0131n\u0131zda CSS lerinizi dikkatli kullan\u0131n. Her ISP aras\u0131nda CSS deste\u011fi de\u011fi\u015fkendir.<\/span><\/li>\n
  3. CSS kullan\u0131yorsan\u0131z, sadece tablo sat\u0131r i\u00e7lerinde kulland\u0131\u011f\u0131n\u0131za emin olun.<\/span><\/li>\n
  4. Meta tagleri (etiketi) kullanmay\u0131n.<\/span><\/li>\n
  5. Form \u00f6\u011feleri (elementleri) kullanmay\u0131n.<\/span><\/li>\n
  6. Java, JavaScript, Frames, ActiveX, ASP, PHP, Dinamik html yap\u0131lar\u0131n\u0131 kullanmay\u0131n.<\/span><\/li>\n
  7. Mesaj i\u00e7ine Flash ve di\u011fer zengin medya dosyalar\u0131 eklemeyin.<\/span><\/li>\n
  8. Email mesaj i\u00e7inde kulland\u0131\u011f\u0131n\u0131z web ba\u011flant\u0131lar\u0131n\u0131 Flash ve zengin medya a\u00e7\u0131l\u0131\u015f sayfas\u0131 olan sitelere ba\u011flamay\u0131n.<\/span><\/li>\n
  9. URL linklerinize title tag ekleyin.<\/span><\/li>\n
  10. <div> tagleri ile metinleri hizalamak yerine <p> tagi kullan\u0131n.<\/span><\/li>\n
  11. Ge\u00e7erli olan html taglerinizin hepsini kapat\u0131n.<\/span><\/li>\n
  12. Mailing Uygulama \u00f6ncesi html kodlar\u0131n\u0131z\u0131 inceleyin.<\/span><\/li>\n
  13. T\u00fcm dinamik i\u00e7erik ve ki\u015fi\u015felle\u015ftirme kod uygulamalar\u0131n\u0131 ger\u00e7ek g\u00f6nderim \u00f6ncesi kontrol edin.<\/span><\/li>\n
  14. T\u00fcm gereksiz HTML kodlar\u0131 i\u00e7erikten temizleyin. <\/span><\/li>\n
  15. Mesaj i\u00e7eri\u011finizin 600 px’den daha geni\u015f olmamas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131n.<\/span><\/li>\n
  16. Mesajlar\u0131n\u0131z\u0131 40kb boyutunun alt\u0131nda tutun.<\/span><\/li>\n
  17. Vermek istedi\u011finiz \u00f6nemli mesajlar\u0131 i\u00e7eri\u011finizin ilk 300 pixel lik k\u0131sm\u0131nda tutun.<\/span><\/li>\n
  18. Rowspan ve colspan kullanmay\u0131n.<\/span><\/li>\n
  19. Bo\u015fluk d\u00fczeni i\u00e7in HTML\u00a0 Kodlamadaki tablolar\u0131 kullan\u0131n.<\/span><\/li>\n
  20. Haz\u0131rlanan kodlar\u0131n d\u00fczg\u00fcn i\u015flemesi i\u00e7in birden \u00e7ok i\u00e7 i\u00e7e ge\u00e7mi\u015f tablolar\u0131 kullan\u0131rken dikkatli olun. <\/span><\/li>\n
  21. B\u00fcy\u00fck resim kulland\u011f\u0131n\u0131zda bu resmin a\u00e7\u0131klama k\u0131sm\u0131na i\u015flemin text versiyonunuda eklemelisiniz.<\/span><\/li>\n
  22. G\u00f6rsel tasar\u0131m\u0131n\u0131z JPG. GIF format\u0131nda olmal\u0131d\u0131r. <\/span><\/li>\n
  23. Tasar\u0131m i\u00e7in kullan\u0131lan g\u00f6rsellerin lokal serverda tam url olmas\u0131na dikkat etmelisiniz.<\/span><\/li>\n
  24. T\u00fcm resimler i\u00e7in y\u00fckseklik ve geni\u015flik parametlerini ekleyin.<\/span><\/li>\n
  25. T\u00fcm resimler i\u00e7in alt tags kullan\u0131n.<\/span><\/li>\n
  26. Ana tabloda arka plan rengi kullan\u0131n.<\/span><\/li>\n
  27. G\u00f6rseller i\u00e7in maps uygulamas\u0131 ile kullanmay\u0131n.<\/span><\/li>\n
  28. CSS olmadan veya CSS oldu\u011funda sat\u0131r i\u00e7inde kulland\u0131\u011f\u0131n\u0131z stillere dikkat edin.<\/span><\/li>\n
  29. Arkaplan rengi ile kulland\u0131\u011f\u0131n\u0131z yaz\u0131 rengini ayn\u0131 yaparak g\u00f6r\u00fcnmez metin kullanmay\u0131n.<\/span><\/li>\n
  30. Mesaj\u0131n\u0131zdaki tablolarda arkaplan resmi kullan\u0131yorsan\u0131z Outlook 2007 kullan\u0131c\u0131lar\u0131 i\u00e7in arkaplan rengi kullanmal\u0131s\u0131n\u0131z.<\/span><\/li>\n
  31. Mesaj\u0131n\u0131z al\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 yerde i\u015flevselli\u011fini korumak i\u00e7in ba\u015fka kullan\u0131c\u0131lara\u00a0 iletildi\u011finde nas\u0131l g\u00f6r\u00fcn\u00fcyor kontrol edin. <\/span><\/li>\n
  32. Email g\u00f6nderimine ba\u015flamadan \u00f6nce tasar\u0131m\u0131n\u0131z\u0131n web versiyonu olmas\u0131n\u0131 sa\u011flay\u0131n.<\/span><\/li>\n
  33. Email g\u00f6nderimlerinizde \u00f6nemli mesajlar\u0131, teklifleri, mesaj\u0131n\u0131z\u0131 \u00f6zetleyen k\u0131sa bir a\u00e7\u0131klama ve \/ veya g\u00fcvenli g\u00f6nderen olarak sizi eklemeleri i\u00e7in mesaj ekleyin.<\/span><\/li>\n
  34. Email g\u00f6nderilerinize ekte d\u00f6k\u00fcman g\u00f6ndermeyin.<\/span><\/li>\n
  35. Email g\u00f6nderilerinize d\u00f6k\u00fcman eklemek zorundaysan\u0131z bir link \u00fczerinden bunu ger\u00e7ekle\u015ftirin.<\/span><\/li>\n
  36. Email g\u00f6nderimine ba\u015flamadan \u00f6nce spam score kontrol etmeden kampanyan\u0131z\u0131 ba\u015flatmay\u0131n.<\/span><\/li>\n
  37. Email g\u00f6nderimine ba\u015flamadan \u00f6nce farkl\u0131 ISP lerde i\u00e7eri\u011finizi test edin.<\/span><\/li>\n
  38. Email g\u00f6nderimi \u00f6ncesi i\u00e7eri\u011finizde bulunan t\u00fcm linkleri \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun.<\/span><\/li>\n
  39. Return Path gibi \u00f6n izleme \/ posta kutusu izleyicisi gibi \u00fc\u00e7\u00fcnc\u00fc taraf hizmet sunan\u00a0 bir firma ile \u00e7al\u0131\u015f\u0131n. <\/span><\/li>\n
  40. Email kampanyan\u0131z\u0131n tasar\u0131m\u0131n\u0131 sade temiz ve okunmas\u0131 kolay i\u00e7erikten olu\u015fmas\u0131n\u0131 sa\u011flay\u0131n.<\/span><\/li>\n
  41. Email kampanyan\u0131z\u0131n text versiyonu olmas\u0131na dikkat edin.<\/span><\/li>\n
  42. Bir\u00e7ok web tasar\u0131mc\u0131s\u0131 e-posta pazarlama i\u00e7in en iyi uygulamalar\u0131n fark\u0131nda de\u011fil, anla\u015f\u0131l\u0131r, sade, modern i\u00e7erik haz\u0131rlamak i\u00e7in e-posta pazarlama deneyimli grafik tasar\u0131mc\u0131lar ile \u00e7al\u0131\u015f\u0131n. <\/span><\/li>\n
  43. Email tasar\u0131mlar\u0131n\u0131zda size ula\u015fabilecekleri telefon numaras\u0131n\u0131 g\u00f6r\u00fcn\u00fcr bir yerde ekran\u0131n \u00fcst k\u0131sm\u0131nda tutun. <\/span><\/li>\n
  44. Email tasar\u0131mlar\u0131n\u0131zdaki grafiklerle ve g\u00f6nderi s\u0131kl\u0131\u011f\u0131n\u0131zda m\u00fc\u015fterilerinizi rahats\u0131z etmeyin.<\/span><\/li>\n
  45. Html tasar\u0131mlar\u0131n\u0131zda ve web sayfan\u0131zdaki tasar\u0131mlar aras\u0131nda tutarl\u0131 bir g\u00f6r\u00fcn\u00fcm sa\u011flay\u0131n.<\/span><\/li>\n
  46. Tasar\u0131mlar\u0131n\u0131zda tutarl\u0131 kalmak i\u00e7in Template-Sabit \u015eablon kullan\u0131n.<\/span><\/li>\n<\/ol>\n

    Email kampanyan\u0131zda kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131z tasar\u0131msal hatalar i\u00e7in ISPler i\u00e7eriklerinizin d\u00fczg\u00fcn g\u00f6r\u00fcnmesi ad\u0131na t\u00fcm e-posta tasar\u0131m ve da\u011f\u0131t\u0131m\u0131 i\u00e7in Revotas email uzmanlar\u0131ndan yard\u0131m alabilirsiniz.<\/span><\/a><\/span><\/em><\/td>\n<\/tr>\n

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Uzun s\u00fcren \u00e7al\u0131\u015fmalar\u0131m\u0131z ve d\u00fczenli ISP lerin takipleri ile email g\u00f6nderimlerinizde i\u015finize yarayacak 46 ipucunu sizinle payla\u015f\u0131yorum. Gelen kutusuna ula\u015fmak i\u00e7in g\u00f6rsel tasar\u0131mlar yarat\u0131n. Her email servis sa\u011flay\u0131c\u0131n\u0131n standartlar\u0131n\u0131 bilmelisiniz. Html tasar\u0131mlar\u0131n\u0131zda CSS lerinizi dikkatli kullan\u0131n. Her ISP aras\u0131nda CSS deste\u011fi de\u011fi\u015fkendir. CSS kullan\u0131yorsan\u0131z, sadece tablo sat\u0131r i\u00e7lerinde kulland\u0131\u011f\u0131n\u0131za emin olun. Meta tagleri (etiketi) kullanmay\u0131n. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,19],"tags":[401,146,145,144,400,130,398,399,530],"class_list":["post-1245","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-yeni-baslayanlar-icin-email-marketing","tag-dinamik-html","tag-email-gonderimi-icin-tavsiyeler","tag-email-html-kodlama","tag-email-tasarim","tag-frames","tag-html-css","tag-html-tasarim","tag-java","tag-toplu-email-gonderimi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":12,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1245\/revisions\/1257"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}