{"id":125,"date":"2011-03-17T09:33:55","date_gmt":"2011-03-17T09:33:55","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=125"},"modified":"2012-02-22T11:51:39","modified_gmt":"2012-02-22T11:51:39","slug":"email-kampanyasinin-etkili-olmasi-icin-ne-yapmaliyim","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/03\/17\/email-kampanyasinin-etkili-olmasi-icin-ne-yapmaliyim\/","title":{"rendered":"Email kampanyas\u0131n\u0131n etkili olmas\u0131 i\u00e7in ne yapmal\u0131y\u0131m?"},"content":{"rendered":"<p><span style=\"color: #333333;\">Email marketing kampanyalar\u0131 genelde bir ka\u00e7 sebepten dolay\u0131 yap\u0131l\u0131r, duyuru yapmak, interaktiviteyi art\u0131rmak, m\u00fc\u015fterileri tan\u0131mak, sadakati, sat\u0131\u015flar\u0131 veya veritaban\u0131n\u0131 art\u0131rmak bunlardan baz\u0131lar\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"color: #333333;\">Kampanya \u00f6ncesi plan yapmak ve hedefleri belirlemek en \u00f6nemli noktad\u0131r.\u00a0 Bu mail g\u00f6nderisinden beklentiniz nedir, kampanyan\u0131n ba\u015far\u0131l\u0131 oldu\u011funu hangi k\u0131staslara g\u00f6re de\u011ferlendireceksiniz.<\/span><\/p>\n<p><span style=\"color: #333333;\">Hedefiniz ne olursa olsun en \u00f6nemli nokta do\u011fru bir hedef gruba en y\u00fcksek ula\u015ft\u0131r\u0131labilirlik(deliverability) oran\u0131n\u0131 yakalamaya \u00e7al\u0131\u015fmakt\u0131r, mailiniz ula\u015fmaz ise hi\u00e7 bir \u015feyin \u00f6nemi kalmaz.<\/span><\/p>\n<p><span style=\"color: #333333;\">Ula\u015f\u0131labilirli\u011fi art\u0131rmak i\u00e7in i\u015fi email marketing olan\u00a0 \u015firketlere dan\u0131\u015fman\u0131z do\u011fru olacakt\u0131r.\u00a0 Zira yanl\u0131\u015f platformlar, programlar ya da yetersiz d\u00fczenlemeler daha ba\u015flamadan g\u00f6nderinizi sonland\u0131rm\u0131\u015f olacakt\u0131r.<\/span><\/p>\n<p><span style=\"color: #333333;\">Mailin a\u00e7\u0131lmas\u0131 ve i\u00e7indeki linklerin t\u0131klanmas\u0131 bir di\u011fer \u00fcstesinden gelmeniz gereken zorluktur.\u00a0 Mailin a\u00e7\u0131lmas\u0131 subject, mailin g\u00f6nderi g\u00fcn\u00fc ve zaman\u0131 ile alakal\u0131yken, i\u00e7indeki linklerin t\u0131klanmas\u0131 do\u011fru hedef grubuna do\u011fru i\u00e7erik g\u00f6nderip g\u00f6ndermemenizle alakal\u0131d\u0131r.\u00a0 E\u011fer baylara do\u011fum kontrol hap\u0131 maili g\u00f6nderirseniz ilgin\u00e7 bir subject ile a\u00e7\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz belki ama t\u0131klanmas\u0131n\u0131 beklememelisiniz.<\/span><\/p>\n<p><span style=\"color: #333333;\">Standart g\u00f6nderiler i\u00e7in mailin a\u00e7\u0131lma oran\u0131 %8-10 aras\u0131 de\u011fi\u015firken, hedefe y\u00f6nelik\u00a0 ni\u015f kampanyalar i\u00e7in bu oran %30-40 lara\u00a0 kadar \u00e7\u0131kmaktad\u0131r.\u00a0 \u00c7ok ki\u015fiye ula\u015fmak de\u011fil, do\u011fru ki\u015filere ula\u015fmak daha \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"color: #333333;\">Do\u011fru yap\u0131ld\u0131\u011f\u0131nda email marketingde ROI*\u2019nin %246 ya kadar \u00e7\u0131kt\u0131\u011f\u0131 2010 raporlar\u0131nda g\u00f6r\u00fclmektedir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing kampanyalar\u0131 genelde bir ka\u00e7 sebepten dolay\u0131 yap\u0131l\u0131r, duyuru yapmak, interaktiviteyi art\u0131rmak, m\u00fc\u015fterileri tan\u0131mak, sadakati, sat\u0131\u015flar\u0131 veya veritaban\u0131n\u0131 art\u0131rmak bunlardan baz\u0131lar\u0131d\u0131r. Kampanya \u00f6ncesi plan yapmak ve hedefleri belirlemek en \u00f6nemli noktad\u0131r.\u00a0 Bu mail g\u00f6nderisinden beklentiniz nedir, kampanyan\u0131n ba\u015far\u0131l\u0131 oldu\u011funu hangi k\u0131staslara g\u00f6re de\u011ferlendireceksiniz. Hedefiniz ne olursa olsun en \u00f6nemli nokta do\u011fru bir hedef gruba [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[78,103,99,60,113,37,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,41,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-125","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-etkili-email-marketing","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"predecessor-version":[{"id":472,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/125\/revisions\/472"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}