{"id":1260,"date":"2013-05-30T00:22:43","date_gmt":"2013-05-30T00:22:43","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1260"},"modified":"2014-01-15T13:33:10","modified_gmt":"2014-01-15T13:33:10","slug":"revotas-segmentasyonhedef-gruplari","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2013\/05\/30\/revotas-segmentasyonhedef-gruplari\/","title":{"rendered":"Revotas Segmentasyon\/Hedef Gruplar\u0131 – Pazarlama Otomasyonu"},"content":{"rendered":"

Bug\u00fcn\u00fcn konusu email listenizi, her grubun ortak karakteristik \u00f6zellikleri payla\u015ft\u0131\u011f\u0131 gruplara b\u00f6lmeye yarayan, Segmentasyon. Kampayanlar\u0131n\u0131z\u0131 hedef gruplar\u0131na ay\u0131rmadan t\u00fcm listesinize atmak yerine. Her gruba \u00f6zel kampanyalar haz\u0131rlayabilirsiniz. \u00a0Bu emaillerinizin de\u011ferini ve gelirlerinizi artt\u0131racak kan\u0131tlanm\u0131\u015f bir y\u00f6ntem olur.<\/p>\n

Revotas Segmentasyon \u00f6zelli\u011finin fark\u0131 nedir?<\/strong><\/p>\n

Kullan\u0131m\u0131 \u00e7ok kolay – <\/strong>Birka\u00e7 ad\u0131mda segment yaratman\u0131z\u0131 sa\u011flayan kullan\u0131m kolayl\u0131\u011f\u0131. \u00d6nceden tan\u0131mlanm\u0131\u015f Drop-down men\u00fcler ve basit ve\/veya ko\u015fular\u0131n\u0131 kullanarak geli\u015fmi\u015f segmentler olu\u015fturabilirsiniz. Segment\u2019lerinizde bulunan kontaklar\u0131n\u0131z dinamik olarak hesapland\u0131\u011f\u0131ndan, \u00e7ok k\u0131sa bir zaman i\u00e7erisinde segmentinizin ne kadar b\u00fcy\u00fck veya k\u00fc\u00e7\u00fck oldu\u011funu g\u00f6rebilirsiniz.<\/p>\n

Esneklik –<\/strong> Mail hedeflerinizi ve segmentlerinizi, kontak davran\u0131\u015flar\u0131( profil\/ demografik data) ve email davran\u0131\u015flar\u0131(okuma, t\u0131klama, d\u00f6n\u00fc\u015f\u00fcm, vb), form cevaplar\u0131 ve daha fazla kriter ile yaratabilirsiniz.<\/p>\n

Dinamik<\/strong>– Olu\u015fturdu\u011funuz ve kaydetti\u011finiz hedef grup ve segmentler otomatik olarak yenilendi\u011finden datan\u0131z her zaman g\u00fcncel olacakt\u0131r.
\nSegmentinize bir isim verin ve olu\u015fturmaya ba\u015flay\u0131n. \u00c7ok basit!<\/p>\n

\"Segmentasyon\"<\/a><\/p>\n

Segment kullanmaya ne zaman ba\u015flamal\u0131?<\/strong>
\nEn k\u0131sa zamanda! A\u015famalar\u0131 d\u00fc\u015f\u00fcnelim. Segment olu\u015fturmaya kullan\u0131c\u0131 profili ile ba\u015flay\u0131n. \u00d6rne\u011fin cinsiyet, do\u011fum tarihi, ya\u015fad\u0131\u011f\u0131 \u015fehir, yada kontak kayna\u011f\u0131. Bir sonraki ad\u0131m email davran\u0131\u015f verileri olacakt\u0131r. Bu bilgilerden yararlanarak g\u00fczel bir ba\u015flang\u0131\u00e7 yakalay\u0131n, \u00f6rne\u011fin Revotas\u2019daki okuma, t\u0131klama, cevaplama ve \u00fcr\u00fcn verileri.<\/p>\n

Neden Segment olu\u015fturmal\u0131y\u0131m?<\/strong>
\n \u0130lgiyi artt\u0131rmak i\u00e7in<\/em><\/strong>
\nSegmentler daha hedefe y\u00f6nelik ve ki\u015fisel mesajlar vermenize olanak sa\u011flar. \u00dcyeleriniz birbirinden farkl\u0131d\u0131r; ve sizin \u00f6neri ve mesajlar\u0131n\u0131z bu farkl\u0131 profil, ilgi ve al\u0131\u015fveri\u015f tercihleri olan ki\u015fileri yans\u0131tmas\u0131 gerekir.<\/p>\n

Mail geri d\u00f6n\u00fc\u015flerini artt\u0131rmak i\u00e7in<\/strong><\/em>
\nSegmentasyon email harcamalar\u0131n\u0131zda geri d\u00f6n\u00fc\u015f alabilece\u011finiz kan\u0131tlanm\u0131\u015f bir y\u00f6ntem. Segment kullan\u0131m\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc ve geliri artt\u0131r\u0131r.<\/p>\n

Segmentasyonun etkili oldu\u011funu nas\u0131l bilebilirim.<\/strong>
\nRevotas m\u00fc\u015fterilerinden \u00a0Modaelinizde<\/a>, m\u00fc\u015fterilerini daha etkili hedeflemek i\u00e7in segmentasyon kulland\u0131 ve email marketing\u2019e ba\u011fl\u0131 sat\u0131\u015flar\u0131nda %34 art\u0131\u015f ya\u015fand\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bug\u00fcn\u00fcn konusu email listenizi, her grubun ortak karakteristik \u00f6zellikleri payla\u015ft\u0131\u011f\u0131 gruplara b\u00f6lmeye yarayan, Segmentasyon. Kampayanlar\u0131n\u0131z\u0131 hedef gruplar\u0131na ay\u0131rmadan t\u00fcm listesinize atmak yerine. Her gruba \u00f6zel kampanyalar haz\u0131rlayabilirsiniz. \u00a0Bu emaillerinizin de\u011ferini ve gelirlerinizi artt\u0131racak kan\u0131tlanm\u0131\u015f bir y\u00f6ntem olur. Revotas Segmentasyon \u00f6zelli\u011finin fark\u0131 nedir? Kullan\u0131m\u0131 \u00e7ok kolay – Birka\u00e7 ad\u0131mda segment yaratman\u0131z\u0131 sa\u011flayan kullan\u0131m kolayl\u0131\u011f\u0131. \u00d6nceden tan\u0131mlanm\u0131\u015f […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[231,17,138,166,414,413,221,536,236],"class_list":["post-1260","post","type-post","status-publish","format-standard","hentry","category-revotas","tag-data-profiling","tag-email-marketing","tag-hedef-grup","tag-hedefleme","tag-interaktif-pazarlama","tag-interaktif-pazarlama-otomasyonu","tag-marketing-automation","tag-pazarlama-otomasyonu","tag-segmentasyon","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":18,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1378,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1378"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}