{"id":127,"date":"2011-03-22T14:57:16","date_gmt":"2011-03-22T14:57:16","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=127"},"modified":"2012-02-22T11:48:04","modified_gmt":"2012-02-22T11:48:04","slug":"e-mail-marketingde-onemli-hedefler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/03\/22\/e-mail-marketingde-onemli-hedefler\/","title":{"rendered":"E-mail Marketing&#8217;de \u00d6nemli Hedefler"},"content":{"rendered":"<p><span style=\"color: #333333;\">Daha \u00f6nceki y\u0131llarda en \u00f6nemli hedef duyuru yapmak iken, son d\u00f6nemde ise\u00a0 geliri art\u0131rmak olarak g\u00f6r\u00fcnmekte.<\/span><\/p>\n<p><span style=\"color: #333333;\"> A\u015fa\u011f\u0131da 2010 y\u0131l\u0131 i\u00e7in yap\u0131lan ara\u015ft\u0131rma sonu\u00e7lar\u0131 yer almakta, burada kullan\u0131lmayan ya da s\u00f6z\u00fc ge\u00e7meyen bir hedef de m\u00fc\u015fterileri tan\u0131mak olmal\u0131d\u0131r, zira e-mail marketing ve raporlamas\u0131 sonucunda m\u00fc\u015fterilerin ilgi alanlar\u0131, davran\u0131\u015f bi\u00e7imleri takip edilerek onlar\u0131 kategorilendirmek ve isteklerine g\u00f6re do\u011fru \u00fcr\u00fcn\u00fc ya da hizmeti vermek olas\u0131d\u0131r.\u00a0 \u00dcr\u00fcne ihtiyac\u0131 olmayanlara marka bilinirlili\u011fini art\u0131rmak i\u00e7in reklam yapmak yerine, o \u00fcr\u00fcn i\u00e7in karar a\u015famas\u0131nda olanlara mail g\u00f6ndermek daha etkili olmaz m\u0131?<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/03\/onemli_hedefler.jpg\"><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128  aligncenter\" title=\"onemli_hedefler\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/03\/onemli_hedefler.jpg\" alt=\"\" width=\"464\" height=\"480\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/03\/onemli_hedefler.jpg 464w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/03\/onemli_hedefler-290x300.jpg 290w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daha \u00f6nceki y\u0131llarda en \u00f6nemli hedef duyuru yapmak iken, son d\u00f6nemde ise\u00a0 geliri art\u0131rmak olarak g\u00f6r\u00fcnmekte. A\u015fa\u011f\u0131da 2010 y\u0131l\u0131 i\u00e7in yap\u0131lan ara\u015ft\u0131rma sonu\u00e7lar\u0131 yer almakta, burada kullan\u0131lmayan ya da s\u00f6z\u00fc ge\u00e7meyen bir hedef de m\u00fc\u015fterileri tan\u0131mak olmal\u0131d\u0131r, zira e-mail marketing ve raporlamas\u0131 sonucunda m\u00fc\u015fterilerin ilgi alanlar\u0131, davran\u0131\u015f bi\u00e7imleri takip edilerek onlar\u0131 kategorilendirmek ve isteklerine g\u00f6re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,103,99,60,113,37,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":10,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":133,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/127\/revisions\/133"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}