{"id":148,"date":"2011-04-07T09:58:56","date_gmt":"2011-04-07T09:58:56","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=148"},"modified":"2012-02-22T11:32:24","modified_gmt":"2012-02-22T11:32:24","slug":"b2b-vs-b2c-e-mail-kampanyalari","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/04\/07\/b2b-vs-b2c-e-mail-kampanyalari\/","title":{"rendered":"B2B vs B2C E-mail Kampanyalar\u0131"},"content":{"rendered":"<p><span style=\"color: #333333;\">Business-to-business (B2B)\u00a0 ve business-to-consumer (B2C), \u015firketinizin \u00fcr\u00fcn\u00fc\/hizmeti kuruma ya da t\u00fcketiciye sunmas\u0131na g\u00f6re email marketing tarzlar\u0131 de\u011fi\u015fmektedir, bunun en \u00f6nemli nedeni hedeflerinin ya da ama\u00e7lar\u0131n\u0131n farkl\u0131 olmas\u0131d\u0131r. \u00d6rne\u011fin 2010 ara\u015ft\u0131rma sonu\u00e7lar\u0131nda, B2Clerde genel ama\u00e7 potansiyel m\u00fc\u015fterilerin ilgilerini \u00e7ekmek ve bu do\u011frultuda sat\u0131\u015f\u0131 art\u0131rmak olarak g\u00f6r\u00fclmektedir. B2Bde ise bayi a\u011f\u0131 ile ileti\u015fim ve kurumsal ileti\u015fim \u00f6nem kazanmaktad\u0131r. Hedeflerde site trafi\u011fini ya da marka bilinirlili\u011fini art\u0131rmak iki grup aras\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6stermektedir.<\/span><\/p>\n<p><span style=\"color: #333333;\">Bu farkl\u0131l\u0131klar mail g\u00f6nderilerinde de kendini g\u00f6sterir.  Mailin g\u00f6nderi zaman\u0131, ba\u015fl\u0131k, i\u00e7erik ve \u00f6zelle\u015ftirme yaparken dikkat edilecek noktalar her iki kanal i\u00e7in de\u011fi\u015fmektedir.  B2Blerde mail a\u00e7\u0131lma t\u0131klanma oranlar\u0131, B2Clere g\u00f6re \u00e7ok daha y\u00fcksektir ama g\u00f6nderi adetleri de bir o kadar d\u00fc\u015f\u00fckt\u00fcr.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #333333;\">Kurumlara hizmet veren bir \u015firketseniz g\u00f6nderilerinizi haftan\u0131n ba\u015f\u0131nda yapmal\u0131s\u0131n\u0131z, mail i\u00e7eri\u011fi sade, yal\u0131n ve temiz olmal\u0131d\u0131r, asla sevgili \u015feklinde hitap etmeyiniz.  B2Clerdeki ROInin %29 oldu\u011funu unutmay\u0131n\u0131z.  Bu oran B2Clerde %256d\u0131r.<br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><strong><br \/>\n<span style=\"color: #000000;\">Do\u011fru hedef kitle ve do\u011fru ileti\u015fimle sizde markan\u0131z i\u00e7in bu geri d\u00f6n\u00fc\u015f\u00fc sa\u011flayabilirsiniz !<\/span><\/strong><\/p>\n<p><span style=\"color: #333333;\">A\u015fa\u011f\u0131da veritaban\u0131n\u0131 b\u00fcy\u00fctmede en etkili taktiler \u00fc\u00e7 grup aras\u0131nda kar\u015f\u0131la\u015ft\u0131rmal\u0131 verilmi\u015ftir.<\/span><\/p>\n<p><span style=\"color: #333333;\"> <\/span><\/p>\n<p><span style=\"color: #333333;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/04\/ScreenHunter_01-Apr.-07-12.57.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-152\" title=\"ScreenHunter_01 Apr. 07 12.57\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/04\/ScreenHunter_01-Apr.-07-12.57.gif\" alt=\"\" width=\"467\" height=\"495\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/04\/ScreenHunter_01-Apr.-07-12.57.gif 467w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/04\/ScreenHunter_01-Apr.-07-12.57-283x300.gif 283w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><\/a><\/span><span style=\"color: #333333;\"> <\/span><\/p>\n<p><span style=\"color: #333333;\"> <\/span><\/p>\n<p><span style=\"color: #333333;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business-to-business (B2B)\u00a0 ve business-to-consumer (B2C), \u015firketinizin \u00fcr\u00fcn\u00fc\/hizmeti kuruma ya da t\u00fcketiciye sunmas\u0131na g\u00f6re email marketing tarzlar\u0131 de\u011fi\u015fmektedir, bunun en \u00f6nemli nedeni hedeflerinin ya da ama\u00e7lar\u0131n\u0131n farkl\u0131 olmas\u0131d\u0131r. \u00d6rne\u011fin 2010 ara\u015ft\u0131rma sonu\u00e7lar\u0131nda, B2Clerde genel ama\u00e7 potansiyel m\u00fc\u015fterilerin ilgilerini \u00e7ekmek ve bu do\u011frultuda sat\u0131\u015f\u0131 art\u0131rmak olarak g\u00f6r\u00fclmektedir. B2Bde ise bayi a\u011f\u0131 ile ileti\u015fim ve kurumsal ileti\u015fim \u00f6nem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[43,78,44,103,99,60,113,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,45,102],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-b2b-e-mail-marketing","tag-b2b-email-marketing","tag-b2c-e-mail-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-tuketiciler-icin-e-mail","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/148\/revisions\/468"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}