{"id":159,"date":"2011-04-14T09:31:44","date_gmt":"2011-04-14T09:31:44","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=159"},"modified":"2021-05-18T14:44:58","modified_gmt":"2021-05-18T14:44:58","slug":"e-mail-gonderi-m-zamani-ve-sikligi-ne-olmalidir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/04\/14\/e-mail-gonderi-m-zamani-ve-sikligi-ne-olmalidir\/","title":{"rendered":"E-mail g\u00f6nderim zaman\u0131 ve s\u0131kl\u0131\u011f\u0131 ne olmal\u0131d\u0131r?"},"content":{"rendered":"<p><span style=\"color: #333333;\">Mail g\u00f6nderi zaman\u0131, mailin okunmas\u0131, spam olarak alg\u0131lanmas\u0131 ya da direk silinmesini tetikleyen fakt\u00f6rlerden bir tanesidir. Bir\u00e7ok \u015firket haftan\u0131n yanl\u0131\u015f g\u00fcn\u00fc ve saati g\u00f6nderim yapmas\u0131 sebebi ile maillerinin fark edilmeden silindi\u011fine ya da zaman\u0131ndan sonra mailin ula\u015ft\u0131\u011f\u0131na(13\u00fcndeki etkinli\u011fin mailinin 14\u00fcnde ula\u015fmas\u0131 gibi) dikkat etmemektedir. Bir\u00e7o\u011fu da haftada ka\u00e7 g\u00f6nderim yapmas\u0131 gerekti\u011fine karar verememektedir.<\/span><\/p>\n<p><span style=\"color: #333333;\">E\u011fer g\u00fcnl\u00fck indirim, haber, kur bilgisi gibi i\u00e7erikler g\u00f6ndermiyorsan\u0131z, asla haftada 2 maili ge\u00e7meyiniz. Haftada 3 mail s\u0131n\u0131rd\u0131r, 3 ve \u00fcst\u00fc mailde kullan\u0131c\u0131lar\u0131n unsubscribe oranlar\u0131nda b\u00fcy\u00fck bir art\u0131\u015f oldu\u011fu g\u00f6zlemlenmi\u015ftir.<\/span><\/p>\n<p><span style=\"color: #333333;\">\u00dcyelerinize ilk mailde, nas\u0131l bir i\u00e7eri\u011fi hangi s\u0131kl\u0131kla g\u00f6nderece\u011finizi mutlaka belirtmelisiniz. Buna biz \u201cwelcome maili\u201d deriz.<\/span><\/p>\n<p><span style=\"color: #333333;\">G\u00f6nderece\u011finiz i\u00e7eri\u011fe g\u00f6re haftan\u0131n g\u00fcnleri de\u011fi\u015fiklik g\u00f6sterse de, Pazartesi sabahlar\u0131, mail g\u00f6ndermek i\u00e7in en yanl\u0131\u015f zamand\u0131r. \u0130nboxlar dolu ve Pazartesi sendromu ile mailinizin fark edilmeden silinme olas\u0131l\u0131\u011f\u0131 \u00e7ok y\u00fcksek olacakt\u0131r. <\/span><\/p>\n<p><span style=\"color: #333333;\">E\u011fer haber gibi bir i\u00e7erik g\u00f6ndermiyorsan\u0131z, \u00fcyelerinizin 12.00-16.00 saatleri aras\u0131 elinde olacak \u015fekilde maili g\u00f6ndermeye dikkat ediniz. Bu saatler maillerin en \u00e7ok a\u00e7\u0131ld\u0131\u011f\u0131, okundu\u011fu ve t\u0131kland\u0131\u011f\u0131 saatlerdir.<\/span><\/p>\n<p><span style=\"color: #333333;\">\u0130\u00e7eri\u011finizin tam olarak hangi zaman dilimine uydu\u011funa karar veremiyorsan\u0131z, veri taban\u0131n\u0131zda homojen olacak \u015fekilde farkl\u0131 gruplar yarat\u0131p, bu gruplara farkl\u0131 g\u00fcnlerde ayn\u0131 maili g\u00f6nderip raporlardan a\u00e7\u0131lma, okunma, t\u0131klama oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rabilirsiniz. A-B testi yaparak maili ula\u015ft\u0131rmak istedi\u011finiz kitlenin ilgisiniz \u00f6l\u00e7ebilirsiniz. Unutmay\u0131n ki okunmayan mail bo\u015fa israf edilmi\u015f emek-zaman demektir.<br \/>\n<\/span><\/p>\n<p><strong>Revotas hakk\u0131nda daha fazla bilgi almak i\u00e7in <a href=\"https:\/\/www.revotas.com\/tr\/?utm_source=Blog&amp;utm_medium=Eskiblog&amp;utm_campaign=cpc&amp;utm_content=noreply&amp;utm_term=eskiblog\"><span style=\"color: #ff6600;\">t\u0131klay\u0131n!<\/span><\/a><\/strong><\/p>\n<p><strong>#RevoTalks videolar\u0131m\u0131z\u0131 izlemek i\u00e7in youtube kanal\u0131m\u0131z\u0131<a href=\"https:\/\/www.youtube.com\/channel\/UC3CIA5k8zky_j-d0LovWAHg?sub_confirmation=1\"> <span style=\"color: #ff6600;\">ziyaret edin!<\/span><\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"En Sevilen E-Posta Otomasyonu \/ RevoTalks - Hatemo\u011flu\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/n_1ZlPajAY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mail g\u00f6nderi zaman\u0131, mailin okunmas\u0131, spam olarak alg\u0131lanmas\u0131 ya da direk silinmesini tetikleyen fakt\u00f6rlerden bir tanesidir. Bir\u00e7ok \u015firket haftan\u0131n yanl\u0131\u015f g\u00fcn\u00fc ve saati g\u00f6nderim yapmas\u0131 sebebi ile maillerinin fark edilmeden silindi\u011fine ya da zaman\u0131ndan sonra mailin ula\u015ft\u0131\u011f\u0131na(13\u00fcndeki etkinli\u011fin mailinin 14\u00fcnde ula\u015fmas\u0131 gibi) dikkat etmemektedir. Bir\u00e7o\u011fu da haftada ka\u00e7 g\u00f6nderim yapmas\u0131 gerekti\u011fine karar verememektedir. E\u011fer g\u00fcnl\u00fck [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[78,103,99,60,113,37,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,47,46,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-159","post","type-post","status-publish","format-standard","hentry","category-email-gonderim-servisleri","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mail-okunma-orani","tag-mail-periyodu","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":10,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/159\/revisions"}],"predecessor-version":[{"id":3177,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/159\/revisions\/3177"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}