{"id":168,"date":"2011-04-21T09:39:45","date_gmt":"2011-04-21T09:39:45","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=168"},"modified":"2012-02-22T12:28:52","modified_gmt":"2012-02-22T12:28:52","slug":"crm-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/04\/21\/crm-nedir\/","title":{"rendered":"CRM Nedir?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"color: #333333;\">G\u00fcn\u00fcm\u00fczde baz\u0131 markalar\u0131n pazarlama, sat\u0131\u015f ve destek noktalar\u0131nda stratejik olarak iyi kulland\u0131\u011f\u0131 yine bir\u00e7ok markan\u0131n yeni ke\u015ffetti\u011fi bir konu ve son zamanlarda \u00e7ok s\u0131k duymaya ba\u015flad\u0131\u011f\u0131m\u0131z bir terim \u201cCRM\u201d ( Customer Relationship Management ) T\u00fcrk\u00e7ele\u015fmi\u015f hali ile \u201cM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi\u201d&#8230;<\/span><\/p>\n<p><span style=\"color: #333333;\">CRM m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi yap\u0131labilen bir yaz\u0131l\u0131m olarak ele al\u0131nsa da uygulamada yaz\u0131l\u0131m \u00f6tesine ge\u00e7en \u00f6nemli, \u00e7ift y\u00f6nl\u00fc bir s\u00fcre\u00e7 ve yakla\u015f\u0131md\u0131r. M\u00fc\u015fteri verilerinin toplanmas\u0131 ilk a\u015famay\u0131;\u00a0 bilgilerin de\u011ferlendirilmesi, m\u00fc\u015fteriyi anlama ve anlaml\u0131 bir ileti\u015fim kurarak sadakatin artt\u0131r\u0131lmas\u0131 ikinci a\u015famay\u0131 olu\u015fturur, bu do\u011frultuda m\u00fc\u015fteriyi etkileyerek karl\u0131l\u0131k elde etmek ise \u00fc\u00e7\u00fcnc\u00fc a\u015famay\u0131 olu\u015fturur.<\/span><\/p>\n<p><span style=\"color: #333333;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/04\/crm_nedir.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-169\" title=\"crm_nedir\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/04\/crm_nedir.jpg\" alt=\"CRM NED\u0130R?\" width=\"242\" height=\"192\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #333333;\">Teknolojik geli\u015fmelerle birlikle bireye y\u00f6nelik \u00fcr\u00fcn ve hizmet sunmak art\u0131k m\u00fcmk\u00fcn,\u00a0 do\u011fru \u00fcr\u00fcn\u00fc do\u011fru hedef kitleye zaman\u0131nda ula\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda m\u00fc\u015fteri memnuniyeti ile birlikte sat\u0131\u015flar\u0131n\u0131zdaki art\u0131\u015f\u0131 izleyebilirsiniz. Bu noktada CRM alt yap\u0131s\u0131 sizi en etkili \u015fekilde y\u00f6nlendirecektir. Do\u011fru analizlerle hedefleme yapman\u0131z yeterli olacakt\u0131r.<\/span><\/p>\n<p><span style=\"color: #333333;\">Bunun yan\u0131nda do\u011frudan pazarlama y\u00f6ntemlerinden hangisini kullan\u0131yor oldu\u011funuz \u00f6l\u00e7\u00fcmleme i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. E-mail marketing ile CRM odakl\u0131 bir \u00e7al\u0131\u015fma yaparak bu analize ula\u015fman\u0131z m\u00fcmk\u00fcn.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde baz\u0131 markalar\u0131n pazarlama, sat\u0131\u015f ve destek noktalar\u0131nda stratejik olarak iyi kulland\u0131\u011f\u0131 yine bir\u00e7ok markan\u0131n yeni ke\u015ffetti\u011fi bir konu ve son zamanlarda \u00e7ok s\u0131k duymaya ba\u015flad\u0131\u011f\u0131m\u0131z bir terim \u201cCRM\u201d ( Customer Relationship Management ) T\u00fcrk\u00e7ele\u015fmi\u015f hali ile \u201cM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi\u201d&#8230; CRM m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi yap\u0131labilen bir yaz\u0131l\u0131m olarak ele al\u0131nsa da uygulamada yaz\u0131l\u0131m \u00f6tesine ge\u00e7en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[78,103,99,21,49,60,113,37,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,48,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-crm","tag-customer-relationship-management","tag-dijital-pazarlama","tag-direct-email-marketing","tag-dogrudan-pazarlama","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-musteri-iliskileri-yonetimi","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/168\/revisions\/171"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}