{"id":1758,"date":"2015-02-03T10:39:49","date_gmt":"2015-02-03T10:39:49","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1758"},"modified":"2015-02-17T13:46:32","modified_gmt":"2015-02-17T13:46:32","slug":"responsive-email-tasarlarken-dikkat-edilecek-5-adim","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2015\/02\/03\/responsive-email-tasarlarken-dikkat-edilecek-5-adim\/","title":{"rendered":"Responsive Email Tasarlarken Dikkat Edilecek 5 Ad\u0131m"},"content":{"rendered":"

Responsive Email Tasarlarken Dikkat Edilecek 5 Ad\u0131m<\/strong><\/p>\n

Ak\u0131ll\u0131 telefonlar ve tablet kullan\u0131mlar\u0131n\u0131n yo\u011fun olarak kulland\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek bu tarz cihazlarda d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131 \u00f6nemli olarak g\u00f6r\u00fcn\u00fcyor.<\/p>\n

MarketingProfs’a g\u00f6re t\u00fcm email g\u00f6nderimlerinin 40%<\/strong> mobil taraf\u0131ndan a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 belirtilmektedir. Ayn\u0131 \u015fekilde Litmus’un yapm\u0131\u015f oldu\u011fu ara\u015ft\u0131rmada 18 ayda mobil a\u00e7\u0131lma oranlar\u0131 123%<\/strong> olarak art\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n

\u015euan \u00e7o\u011fu markalar ak\u0131ll\u0131 telefon kullananlar i\u00e7in ayr\u0131 bir email kampanyas\u0131 olu\u015fturup atmaktad\u0131r. Yeni bir kodlama t\u00fcr\u00fcyle mobil kullan\u0131c\u0131lar\u0131n\u0131za ayr\u0131 bir kampanya yapmadan tek bir kampanya \u00fczerinden mobil g\u00f6nderimi yapabilirsiniz.<\/p>\n

Responsive Email Tasar\u0131m yapmak isterseniz a\u015fa\u011f\u0131daki ad\u0131mlara dikkat etmeniz gerekiyor.<\/p>\n

1. Preheader<\/strong><\/p>\n

Gelen emaili a\u00e7madan \u00f6nce \u00e7o\u011fu mobil, masa\u00fcst\u00fc ve web email istemcisi emailin i\u00e7eri\u011fi ile ilgili ipucu (\u00f6zet)verir. Preheaders; Email gelen kutusunda g\u00f6r\u00fcnt\u00fclenebilir konu sat\u0131r\u0131nda, a\u015fa\u011f\u0131da \u00f6rne\u011fi verilen k\u0131sa bir metin \u00f6zetidir. A\u00e7\u0131lma oranlar\u0131n\u0131 etkileyecek olan Preheaders kullan\u0131m\u0131, en etkili ama en basit tekniklerden biridir.<\/p>\n

Gmail’den bir \u00f6rnek<\/p>\n

\"\"<\/a><\/p>\n

2. Resim Boyutlar\u0131<\/strong><\/p>\n

Ak\u0131ll\u0131 telefonlar ve tablet kullan\u0131mlar\u0131n\u0131n yo\u011fun olarak kulland\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek bu tarz cihazlarda resimlerin d\u00fczg\u00fcn g\u00f6sterilmesi \u00e7ok \u00f6nemlidir.
\nMobil cihazlardaki resimler, masa\u00fcst\u00fc bilgisayarlarda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz normal resimlere benzer. Ancak bu resimler, mobil web sitenize veya uygulaman\u0131za y\u00f6nlendirebilir.<\/p>\n

Mobil cihazlar i\u00e7in tasarlanm\u0131\u015f sitelerde ve mobil uygulamalarda yay\u0131nlanabilmesi i\u00e7in resim reklam\u0131n\u0131z\u0131n boyutu geni\u015fli\u011fi 320px<\/strong> olmal\u0131d\u0131r.<\/p>\n

3. \u0130\u00e7erikte bulunan TEXT k\u0131sm\u0131<\/strong><\/p>\n

Banner resim alt\u0131na text eklenmesi pek tavsiye edilmemektedir. Ancak text eklenmesi zorunlu ise as\u0131l metnin puntolar\u0131n 13 px olmas\u0131, ba\u015fl\u0131klar\u0131nda 22 px<\/strong> olmas\u0131 tavsiye edilir.<\/p>\n

4. Aksiyon’a Ge\u00e7me<\/strong><\/p>\n

Mobil email i\u00e7eriklerin en can al\u0131c\u0131 noktas\u0131 \u201cCall To Action\u201d yani kullan\u0131c\u0131 aksiyona ge\u00e7irticek olan g\u00f6rseldir. Bu g\u00f6rselin ortalanmas\u0131 ve boyutlar\u0131n\u0131n 44x44px<\/strong> olmal\u0131d\u0131r.<\/p>\n

5. \u0130\u00e7erikte kullan\u0131lan linkler<\/strong><\/p>\n

E\u011fer gidi\u015f sayfan\u0131z\u0131n yada mini sitesinizin mobil versiyonu varsa, linklerin oraya verilmesi gerekmektedir.<\/p>\n

Responsive Email Tasar\u0131m ve Mobil Tasar\u0131m aras\u0131nda farklar\u0131 a\u015fa\u011f\u0131daki g\u00f6rseller \u00fczerinde g\u00f6rebilirsiniz.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Responsive Email Tasarlarken Dikkat Edilecek 5 Ad\u0131m Ak\u0131ll\u0131 telefonlar ve tablet kullan\u0131mlar\u0131n\u0131n yo\u011fun olarak kulland\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek bu tarz cihazlarda d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131 \u00f6nemli olarak g\u00f6r\u00fcn\u00fcyor. MarketingProfs’a g\u00f6re t\u00fcm email g\u00f6nderimlerinin 40% mobil taraf\u0131ndan a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 belirtilmektedir. Ayn\u0131 \u015fekilde Litmus’un yapm\u0131\u015f oldu\u011fu ara\u015ft\u0131rmada 18 ayda mobil a\u00e7\u0131lma oranlar\u0131 123% olarak art\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. \u015euan \u00e7o\u011fu markalar ak\u0131ll\u0131 telefon kullananlar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461],"tags":[144,537,463,465,462],"class_list":["post-1758","post","type-post","status-publish","format-standard","hentry","category-mobil-pazarlama","tag-email-tasarim","tag-mobil-pazarlama","tag-mobil-tasarim","tag-responsive-eposta-tasarim","tag-responsive-tasarim","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1758"}],"version-history":[{"count":20,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1758\/revisions"}],"predecessor-version":[{"id":2036,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1758\/revisions\/2036"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}