{"id":1851,"date":"2015-03-04T12:55:41","date_gmt":"2015-03-04T12:55:41","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=1851"},"modified":"2015-03-17T14:23:30","modified_gmt":"2015-03-17T14:23:30","slug":"toplu-mail-gonderimi-email-marketing-degildir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2015\/03\/04\/toplu-mail-gonderimi-email-marketing-degildir\/","title":{"rendered":"Toplu Mail G\u00f6nderimi, Email Marketing De\u011fildir!"},"content":{"rendered":"<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2015\/03\/toplu-mail-g\u00f6nderimi-email-marketing-de\u011fildir4.jpg\"><img decoding=\"async\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2015\/03\/toplu-mail-g\u00f6nderimi-email-marketing-de\u011fildir4.jpg\" alt=\"\" title=\"toplu mail g\u00f6nderimi email marketing de\u011fildir\" width=\"550\" class=\"aligncenter size-full wp-image-1887\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2015\/03\/toplu-mail-g\u00f6nderimi-email-marketing-de\u011fildir4.jpg 680w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2015\/03\/toplu-mail-g\u00f6nderimi-email-marketing-de\u011fildir4-300x141.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><br \/>\nToplu email g\u00f6nderimi \u00e7o\u011fu zaman sizden yani markan\u0131zdan hi\u00e7 haberi olmayan veya olsa bile size herhangi bir yerde email adresini kendi r\u0131zas\u0131yla vermemi\u015f olan ki\u015filere yap\u0131lan email g\u00f6nderimidir. Bu g\u00f6nderimlerde ilgili veya de\u011fil, herkese ayn\u0131 mesaj verilir. Bu yaz\u0131m\u0131zda bu g\u00f6nderimlerin size uzun zaman i\u00e7indeki maddi ve zaman kay\u0131plar\u0131ndan ve email marketing yani email ile pazarlamadan farklar\u0131ndan bahsedece\u011fim.<\/p>\n<p>Email marketingi toplu mail g\u00f6nderiminden ay\u0131ran en \u00f6nemli y\u00f6nlerden biri g\u00f6nderim yap\u0131lan ki\u015filerin email listenize Opt-in olmu\u015f yani bir \u015fekilde formlar ve benzeri arac\u0131l\u0131\u011f\u0131 ile size email adreslerini kendileri vermi\u015f olmalar\u0131d\u0131r.<\/p>\n<p><strong>Bu noktada email marketing yaparken;<br \/>\n\u2022 Ki\u015filer bir \u015fekilde markan\u0131z\u0131 duymu\u015f,<br \/>\n\u2022 \u00dcr\u00fcnlerinizi incelemi\u015f,<br \/>\n\u2022 Marka ve \u00fcr\u00fcnlerinizden haberdar olmak istemi\u015f,<br \/>\n\u2022 Sizden daha \u00f6nce al\u0131\u015fveri\u015f yapm\u0131\u015f olabilir veya do\u011fru mesaj ve \u00fcr\u00fcnleri sunarak bu ki\u015fileri m\u00fc\u015fteri haline getirebilirsiniz. \u00c7\u00fcnk\u00fc bu hedef grup sizin kitlenizdir.<\/strong><\/p>\n<p>Toplu mail g\u00f6nderimde sizi bilen veya bilmeyen, \u00fcr\u00fcnlerinizle ilgilenme y\u00fczdesi d\u00fc\u015f\u00fck bir kitleye sat\u0131\u015f yapmaya \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z. Bunu ayn\u0131 \u00e7ok g\u00fcr\u00fclt\u00fcl\u00fc bir ortamda bir toplulu\u011fa \u00e7ok \u00f6nemli bir mesaj\u0131 aktarmaya benzetebilirsiniz. Sizi duymayacak veya do\u011fru anlamayacaklard\u0131r. \u00dcstelik bu mesaj\u0131 verme \u00e7abas\u0131 size zaman ve para kayb\u0131 ya\u015fatacakt\u0131r.<\/p>\n<p>Email marketing do\u011fru yap\u0131ld\u0131\u011f\u0131 takdirde, yani do\u011fru zamanda, do\u011fru ki\u015filere do\u011fru mesajlar\u0131 verdi\u011finiz takdirde ROI\u2019si yani yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcm\u00fc en y\u00fcksek olan dijital pazarlama arac\u0131d\u0131r.<br \/>\nHedef kitlenizi tan\u0131r, segmente eder, do\u011fru mesajlar iletirseniz ba\u015far\u0131 ka\u00e7\u0131n\u0131lmaz olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toplu email g\u00f6nderimi \u00e7o\u011fu zaman sizden yani markan\u0131zdan hi\u00e7 haberi olmayan veya olsa bile size herhangi bir yerde email adresini kendi r\u0131zas\u0131yla vermemi\u015f olan ki\u015filere yap\u0131lan email g\u00f6nderimidir. Bu g\u00f6nderimlerde ilgili veya de\u011fil, herkese ayn\u0131 mesaj verilir. Bu yaz\u0131m\u0131zda bu g\u00f6nderimlerin size uzun zaman i\u00e7indeki maddi ve zaman kay\u0131plar\u0131ndan ve email marketing yani email ile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,84,504,530,73,42,75,69,86],"class_list":["post-1851","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-email-marketing","tag-eposta-pazarlama","tag-mail-pazarlama","tag-toplu-email-gonderimi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-gonder","tag-toplu-mail-gonderme","tag-toplu-mail-hizmeti","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=1851"}],"version-history":[{"count":20,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1851\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/1851\/revisions\/1940"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=1851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=1851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=1851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}