{"id":188,"date":"2011-06-22T10:58:40","date_gmt":"2011-06-22T10:58:40","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=188"},"modified":"2012-02-22T12:44:07","modified_gmt":"2012-02-22T12:44:07","slug":"dunyada-online-pazarlamaya-ayrilan-butceler","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/06\/22\/dunyada-online-pazarlamaya-ayrilan-butceler\/","title":{"rendered":"D\u00fcnyada Online Pazarlamaya Ayr\u0131lan B\u00fct\u00e7eler"},"content":{"rendered":"<p><span style=\"color: #333333; font-family: 'Trebuchet MS'; font-size: 14px;\">Orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7ok firma 2008 krizi ile birlikte pazarlamada geleneksel mecraya harcad\u0131klar\u0131\u00a0 y\u00fcksek b\u00fct\u00e7eler yerine, online kanallarda yer al\u0131p daha makul b\u00fct\u00e7elerle pazara tutunmaya \u00e7al\u0131\u015ft\u0131lar. Bu global krize kar\u015f\u0131n \u00f6zellikle Avrupa\u2019da ve \u00fclkemizde online taraf\u0131n \u00f6nemi hissedilir bi\u00e7imde artt\u0131.<\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Trebuchet MS'; font-size: 14px;\">Amerika ba\u015fta olmak \u00fczere, ge\u00e7ti\u011fimiz sene \u015firketlerin pazarlama b\u00fct\u00e7elerinin %35-45\u2019ini digital pazarlamaya  ay\u0131rd\u0131klar\u0131 g\u00f6r\u00fclmektedir. Online kanallarda yap\u0131lan \u00e7al\u0131\u015fmalar; web site optimizasyonu, sosyal medya,  bas\u0131n b\u00fclteni, email marketing, online reklam, videolar  v.s. gibi maddelerden olu\u015fuyor ve toplam online pazarlama b\u00fct\u00e7esinin %15-25ini email marketinge ay\u0131rm\u0131\u015flard\u0131r.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: 'Trebuchet MS'; font-size: 14px;\"><strong>T\u00fcrkiye\u2019de en \u00e7ok kullan\u0131lan online kanallar<\/strong><\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Trebuchet MS'; font-size: 14px;\">\u00dclkemizde online kanallarda en \u00e7ok kullan\u0131lan ara\u00e7lar eposta tabanl\u0131 pazarlama ve arama motoru pazarlamas\u0131d\u0131r (SEM \/ SEO). \u015eirketler i\u00e7in pazarlamaya ay\u0131rd\u0131klar\u0131 b\u00fct\u00e7elerin \u00f6l\u00e7\u00fcmlenmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor bu sebeple \u00f6l\u00e7\u00fclebilir kanallar\u0131 kullanmay\u0131 tercih ediyorlar. Email marketing \u00a0ve di\u011fer online pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n yat\u0131r\u0131m geri d\u00f6n\u00fc\u015f\u00fcn\u00fc hesaplamak ad\u0131na detayl\u0131 bilgiler sunmas\u0131yla tercih sebebi oldu\u011funu g\u00f6zlemliyoruz. Farkl\u0131 m\u00fc\u015fteri profillerine hizmet veren markalar yat\u0131r\u0131mlar\u0131n\u0131 farkl\u0131 oranlarda geri kazan\u0131yor. En y\u00fcksek oran B2Clerde g\u00f6r\u00fclmektedir.<\/span><\/p>\n<p><span style=\"color: #333333;\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/06\/Dunyada_Online_Pazarlama.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-189\" title=\"Dunyada_Online_Pazarlama\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/06\/Dunyada_Online_Pazarlama.jpg\" alt=\"\" width=\"436\" height=\"384\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/06\/Dunyada_Online_Pazarlama.jpg 436w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/06\/Dunyada_Online_Pazarlama-300x264.jpg 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/a><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli bir \u00e7ok firma 2008 krizi ile birlikte pazarlamada geleneksel mecraya harcad\u0131klar\u0131\u00a0 y\u00fcksek b\u00fct\u00e7eler yerine, online kanallarda yer al\u0131p daha makul b\u00fct\u00e7elerle pazara tutunmaya \u00e7al\u0131\u015ft\u0131lar. Bu global krize kar\u015f\u0131n \u00f6zellikle Avrupa\u2019da ve \u00fclkemizde online taraf\u0131n \u00f6nemi hissedilir bi\u00e7imde artt\u0131. Amerika ba\u015fta olmak \u00fczere, ge\u00e7ti\u011fimiz sene \u015firketlerin pazarlama b\u00fct\u00e7elerinin %35-45\u2019ini digital pazarlamaya ay\u0131rd\u0131klar\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,103,99,54,60,113,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,57,100,56,55,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-email-marketing-haberleri","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-digital-pazarlama","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-online-marketing","tag-opt-in-email-marketing","tag-sem","tag-seo","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":12,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":484,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/188\/revisions\/484"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}