{"id":200,"date":"2011-08-11T13:30:08","date_gmt":"2011-08-11T13:30:08","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=200"},"modified":"2014-01-15T13:34:47","modified_gmt":"2014-01-15T13:34:47","slug":"lifecycle-marketing-nedir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/08\/11\/lifecycle-marketing-nedir\/","title":{"rendered":"Lifecycle Marketing nedir?"},"content":{"rendered":"

Daha \u00f6nce de s\u00f6z\u00fcn\u00fc etti\u011fimiz gibi email marketing yapan \u015firketler 3 ana ba\u015fl\u0131kta toplan\u0131yordu(trial, transition, strategic phase), bu fazlar da s\u0131ras\u0131yla email marketing i\u00e7in bir plan\u0131 ve stratejisi olmayan \u015firketler, az yada orta derecede plan\u0131 yada stratejisi olan \u015firketler ve son olarak planl\u0131 ve profesyonel olarak email marketing yapan \u015firketler olarak a\u00e7\u0131klan\u0131yordu. Ve en \u00f6nemlisi ise yap\u0131lan anket ve ara\u015ft\u0131rmalarda bu fazlara g\u00f6re \u015firketin email marketing\u2019deki ROI(return on investment)\u2019si, kullan\u0131c\u0131lar\u0131n\u0131n sadakat derecesi, veritabanlar\u0131n\u0131n b\u00fcy\u00fcme ivmesi ve hatta giderlerinin miktar\u0131 de\u011fi\u015fiyordu.
\n<\/span><\/p>\n

Planl\u0131 ve profesyonel olarak uzun vadede yap\u0131lan email marketingin avantajlar\u0131 bu analizler ile ortaya \u00e7\u0131k\u0131yordu.(daha detayl\u0131 bilgi i\u00e7in bknz: Email marketingde hangi seviyedesiniz<\/a> )
\nSon zamanlarda ise internetteki ileti\u015fim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na bir de sosyal medya eklendi, sosyal medyan\u0131n durdurulamaz y\u00fckseli\u015fi ile bir \u00e7ok kurum dikkatlerini internete daha da yo\u011funla\u015ft\u0131rd\u0131.<\/span><\/p>\n

\u00d6l\u00e7\u00fclebilirilik internetin en b\u00fcy\u00fck avantajlar\u0131ndad\u0131r, bu ne televizyonda, ne radyoda, ne bas\u0131l\u0131 yay\u0131nda bulunmaktad\u0131r. \u0130nternette her \u015fey, en ince ayr\u0131nt\u0131s\u0131na kadar \u00f6l\u00e7\u00fclebilir. Kullan\u0131c\u0131lar\u0131n kulland\u0131\u011f\u0131 bilgisayar\u0131n i\u015fletim sistemi , \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc, nerden ba\u011fland\u0131\u011f\u0131, en \u00e7ok hangi sayfalar\u0131 ziyaret etti\u011fi\u2026vs
\n<\/span><\/p>\n

Emailde de durum ayn\u0131d\u0131r, maili kimlerin ald\u0131\u011f\u0131, kimlerin a\u00e7t\u0131\u011f\u0131, kimlerin t\u0131klad\u0131\u011f\u0131, nereleri t\u0131klad\u0131\u011f\u0131\u2026vs I\u015fte bu detayl\u0131 \u00f6l\u00e7\u00fcmlemeler, kurumlara \u00e7ok b\u00fcy\u00fck avantajlar sa\u011flamaktad\u0131r, pazarlama, CRM, sat\u0131\u015f, reklam stratejilerini bu verilere g\u00f6re kolayl\u0131kla yapabilmektedirler. Do\u011fru kararlar ile karlar\u0131 katlanarak artmaktad\u0131r.<\/span><\/p>\n

Son d\u00f6nemde \u00f6zellikle Amerika\u2019da kullan\u0131lan ve email marketing\u2019e yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 getiren bir kavram g\u00f6r\u00fclmekte: <\/span><\/p>\n

LIFECYCLE MARKETING<\/span><\/strong><\/p>\n

Lifecycle marketing k\u0131saca kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na g\u00f6re tetiklenen email ileti\u015fimi olarak a\u00e7\u0131klanabilir. \u00d6rneklere(Case study) bakt\u0131\u011f\u0131m\u0131zda bu sistem kurumlar\u0131n gelirlerini %500-1600 art\u0131rmas\u0131 ile sonu\u00e7lanmaktad\u0131r.<\/span><\/p>\n

\"lifecycle\"<\/a><\/span><\/p>\n

Genel g\u00f6nderilerin d\u0131\u015f\u0131nda, kullan\u0131c\u0131n\u0131n davran\u0131\u015f\u0131na g\u00f6re(login olma s\u00fcresi, \u00fcr\u00fcn sat\u0131n alma al\u0131\u015fkanl\u0131\u011f\u0131, sitede kalma s\u00fcresi, ayl\u0131k ortalama al\u0131\u015fveri\u015f miktar\u0131..vs) tetiklenen ki\u015fiye \u00f6zel email g\u00f6nderileri ile kullan\u0131c\u0131y\u0131 daha sad\u0131k, daha \u00e7ok al\u0131\u015fveri\u015f yapan, daha s\u0131k al\u0131\u015fveri\u015f yapan \u00fcye haline getirmek m\u00fcmk\u00fcnd\u00fcr.<\/span><\/p>\n

ESP(email servis sa\u011flay\u0131c\u0131s\u0131)\u2019nize t\u00fcm bunlar\u0131 yapabiliyor mu?<\/strong> \u00d6nde gelen ESP\u2019lerin altyap\u0131s\u0131(Silverpop, Strongmail, Revotas\u2026vs)\u00a0 lifecycle marketing\u2019e uygundur, t\u00fcm tetikleme gerektiren kampanyalar\u0131 otomatik olarak yapabilmekte,, art\u0131 bir zaman, insan g\u00fcc\u00fc gerektirmemektedir.<\/span><\/p>\n

Revotas platformunda bu Triggered Campaigns olarak ge\u00e7mekte, kurumun sitesine entegre edilecek bir kod arac\u0131l\u0131\u011f\u0131 ile t\u00fcm kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na g\u00f6re, ki\u015fiye \u00f6zel email g\u00f6nderileri yap\u0131labilmektedir.<\/span><\/p>\n

Kurum ile yap\u0131lan toplant\u0131 sonras\u0131 planlanan strateji ve kullan\u0131c\u0131 davran\u0131\u015f\u0131 belirlenir ve kod ona g\u00f6re yarat\u0131l\u0131r.\u00a0 Aktivasyon maillerinde bulunacak discount(indirim), kullan\u0131c\u0131 belli s\u00fcrelerde login olmuyorsa g\u00f6nderilecek email, belli limitin alt\u0131nda yada \u00fcst\u00fcnde yap\u0131lan al\u0131\u015fveri\u015flerde kullan\u0131c\u0131ya g\u00f6nderilecek email, \u00fcr\u00fcn\u00fc sepetine att\u0131ktan sonra sat\u0131n almadan \u00e7\u0131kan kullan\u0131c\u0131ya g\u00f6nderilecek discount coupon\u2026vs, bunlar\u0131n hepsi o toplant\u0131da kararla\u015ft\u0131r\u0131larak startejiler belirlenir.\u00a0 Ve t\u00fcm planlar kuruma \u00f6zel yap\u0131larak en y\u00fcksek verim hedeflenir.<\/span><\/p>\n

Art\u0131k 1 \u00fcye ile nas\u0131l ilgileniyorsan\u0131z, 1 milyon \u00fcyeniz ile de ayn\u0131 \u015fekilde ilgilenebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Daha \u00f6nce de s\u00f6z\u00fcn\u00fc etti\u011fimiz gibi email marketing yapan \u015firketler 3 ana ba\u015fl\u0131kta toplan\u0131yordu(trial, transition, strategic phase), bu fazlar da s\u0131ras\u0131yla email marketing i\u00e7in bir plan\u0131 ve stratejisi olmayan \u015firketler, az yada orta derecede plan\u0131 yada stratejisi olan \u015firketler ve son olarak planl\u0131 ve profesyonel olarak email marketing yapan \u015firketler olarak a\u00e7\u0131klan\u0131yordu. Ve en \u00f6nemlisi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[78,103,99,60,113,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,413,90,221,105,85,100,536,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-200","post","type-post","status-publish","format-standard","hentry","category-lifecycle-marketing-nedir","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-interaktif-pazarlama-otomasyonu","tag-mail-gonderme-programi","tag-marketing-automation","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-pazarlama-otomasyonu","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":14,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/200\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}