{"id":301,"date":"2011-10-18T07:27:25","date_gmt":"2011-10-18T07:27:25","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=301"},"modified":"2011-10-18T07:31:29","modified_gmt":"2011-10-18T07:31:29","slug":"hos-geldiniz-serisi-iletisimi-arttirir","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/10\/18\/hos-geldiniz-serisi-iletisimi-arttirir\/","title":{"rendered":"Ho\u015f geldiniz Serisi (\u0130leti\u015fimi artt\u0131r\u0131r)"},"content":{"rendered":"<p><span style=\"color: #333333\">Ho\u015f geldiniz\u00a0Serisi\u00a0ile\u00a0yeni\u00a0abonelere\u00a0ula\u015fmak\u00a0e-posta\u00a0pazarlama kampanyalar\u0131 aras\u0131nda en \u00f6nemlilerinden\u00a0\u00a0biridir.\u00a0Ho\u015f geldiniz\u00a0serisi mailleri;\u00a0m\u00fc\u015fterilerin ilgisini kazan\u0131p markan\u0131zla\u00a0en \u00e7ok\u00a0ilgilendi\u011fi\u00a0zaman\u0131 f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrmenizi;\u00a0marka sadakati\u00a0olu\u015fturman\u0131z\u0131 ve\u00a0belli m\u00fc\u015fteri profillerine\u00a0yard\u0131mc\u0131 olarak sonu\u00e7ta gelir elde etmenizi sa\u011flar.<\/span><\/p>\n<p><span style=\"color: #333333\">G\u00f6nderilmi\u015f olan ilk kar\u015f\u0131lama mesaj\u0131n\u0131n zamanlamas\u0131 ne kadar m\u00fckemmel olursa olsun e-posta \u00fczerinden\u00a0kullan\u0131c\u0131 \u00f6nceliklerini g\u00f6rmenizi sa\u011flamaz.\u00a0\u0130\u015finize ba\u011fl\u0131 olarak \u00e7ok temasl\u0131 (multi-touch campaign) kampanyalar serisi, iki mesajdan basit olabilir ya da uzun s\u00fcreli dinamik i\u00e7erikler kullan\u0131lan kampanyalar olarak uygulanabilir. \u00d6rne\u011fin; bu \u00e7al\u0131\u015fmay\u0131 farkl\u0131 \u00fcr\u00fcn gruplar\u0131n\u0131n yer ald\u0131\u011f\u0131 bir email \u00fczerinden t\u0131klamalara g\u00f6re grupland\u0131rmalar yaparak ilgi alan\u0131 da\u011f\u0131l\u0131mlar\u0131n\u0131 hedefleme yoluyla ger\u00e7ekle\u015ftirebilirsiniz. Sabun ve \u015fampuan gibi benzer ama farkl\u0131 iki \u00fcr\u00fcn\u00fcn yer ald\u0131\u011f\u0131 bir i\u00e7erikte; sabun linkini t\u0131klayanlara, ikinci bir emailde zeytin ya\u011fl\u0131, k\u00fck\u00fcrtl\u00fc vs. sabun \u00fcr\u00fcnlerini otomatik mail yoluyla \u00f6nerebilir, birka\u00e7 g\u00fcn sonra bir indirim kuponu g\u00f6nderebilirsiniz. Kullan\u0131c\u0131lar ilgilendikleri \u00fcr\u00fcnlerle ilgili indirim kuponlar\u0131n\u0131 de\u011ferlendirmek isteyecek ve size bu \u00e7al\u0131\u015fman\u0131n sat\u0131\u015flar\u0131n\u0131za nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131 \u00f6l\u00e7\u00fcmlemek kalacakt\u0131r. D\u00fc\u015f\u00fcnceli bir kar\u015f\u0131lama serisi, uygun s\u00fcreler i\u00e7inde ula\u015fan mailler \u00fczerinden a\u00e7\u0131lma, okunma ve t\u0131klamalar\u0131 maksimum d\u00fczeye ta\u015f\u0131r.<\/span><\/p>\n<p><span style=\"color: #333333\">Basit bir serinin ilk kar\u015f\u0131lama mesaj\u0131, \u00f6ncelikle ho\u015f geldiniz mesaj\u0131 i\u00e7erebilir ve markan\u0131z\u0131, \u015firket politikalar\u0131n\u0131z\u0131 ve promosyonlar\u0131n\u0131z\u0131 kapsayan ikinci bir mesaj eklenebilir. Uzun vadeli ho\u015f geldiniz serisi stratejisi s\u00fcrekli olarak davran\u0131\u015f bazl\u0131 dinamik i\u00e7erikler ve tercih merkezli \u00f6ncelikli mesajlar kullan\u0131larak m\u00fc\u015fteri ile y\u00fcr\u00fct\u00fcl\u00fcr. Kullan\u0131c\u0131 sisteminize bir hafta giri\u015f yapm\u0131yorsa sizi \u00f6zledik, bilgilerinizi g\u00fcncelleyin gibi markan\u0131z\u0131 hat\u0131rlat\u0131c\u0131 i\u00e7erikler g\u00f6nderebilir ve kullan\u0131c\u0131n\u0131n web sitenize y\u00f6nelmesini sa\u011flayabilirsiniz. B\u00f6ylelikle marka ve kullan\u0131c\u0131 aras\u0131ndaki ileti\u015fim s\u00fcreklilik kazanmaya ba\u015flar.<\/span><\/p>\n<p><span style=\"color: #333333\"><strong><span style=\"color: #333333\">Ho\u015f geldiniz\u00a0serisi\u00a0\u00e7\u00f6z\u00fcmleri<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #333333\">&#8211;\u00a0Hedef kitle ve okuyucuya dayal\u0131 uzun ve k\u0131sa vadeli ho\u015f geldiniz serisi stratejileri<br \/>\n&#8211;\u00a0Davran\u0131\u015f\u00a0ve veri analizi<br \/>\n&#8211; E-postalar\u0131 i\u00e7erik ve yarat\u0131c\u0131l\u0131k olarak geli\u015ftirme<br \/>\n&#8211; Dinamik\u00a0mesaj olu\u015fturma<br \/>\n&#8211; Zaman, veri\u00a0ve davran\u0131\u015fa\u00a0dayal\u0131\u00a0otomatik\u00a0i\u015f ak\u0131\u015f\u0131<br \/>\n&#8211;\u00a0Kampanya\u00a0mesaj\u0131 analizi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ho\u015f geldiniz\u00a0Serisi\u00a0ile\u00a0yeni\u00a0abonelere\u00a0ula\u015fmak\u00a0e-posta\u00a0pazarlama kampanyalar\u0131 aras\u0131nda en \u00f6nemlilerinden\u00a0\u00a0biridir.\u00a0Ho\u015f geldiniz\u00a0serisi mailleri;\u00a0m\u00fc\u015fterilerin ilgisini kazan\u0131p markan\u0131zla\u00a0en \u00e7ok\u00a0ilgilendi\u011fi\u00a0zaman\u0131 f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrmenizi;\u00a0marka sadakati\u00a0olu\u015fturman\u0131z\u0131 ve\u00a0belli m\u00fc\u015fteri profillerine\u00a0yard\u0131mc\u0131 olarak sonu\u00e7ta gelir elde etmenizi sa\u011flar. G\u00f6nderilmi\u015f olan ilk kar\u015f\u0131lama mesaj\u0131n\u0131n zamanlamas\u0131 ne kadar m\u00fckemmel olursa olsun e-posta \u00fczerinden\u00a0kullan\u0131c\u0131 \u00f6nceliklerini g\u00f6rmenizi sa\u011flamaz.\u00a0\u0130\u015finize ba\u011fl\u0131 olarak \u00e7ok temasl\u0131 (multi-touch campaign) kampanyalar serisi, iki mesajdan basit olabilir ya da uzun [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,58,6],"tags":[78,103,99,60,113,79,70,38,29,28,71,108,17,72,92,80,97,89,81,82,32,83,84,98,90,105,85,100,91,88,109,33,530,96,110,106,73,42,74,75,101,76,93,69,95,77,86,111,107,104,87,94,112,102],"class_list":["post-301","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-lifecycle-marketing-nedir","category-revotas","tag-b2b-email-marketing","tag-best-email-marketing","tag-coklu-mail-gonderme","tag-dijital-pazarlama","tag-direct-email-marketing","tag-drip-marketing","tag-e-posta-gonderme","tag-e-mail-marketing","tag-e-marketing","tag-e-pazarlama","tag-email-campaign-marketing","tag-email-gonderimi","tag-email-marketing","tag-email-marketing-campaigns","tag-email-marketing-free","tag-email-marketing-management","tag-email-marketing-services","tag-email-marketing-software","tag-email-marketing-tools","tag-email-marketing-tracking","tag-eposta","tag-eposta-kampanyasi","tag-eposta-pazarlama","tag-free-email-marketing","tag-mail-gonderme-programi","tag-mass-email-sender","tag-mass-mail-sender","tag-opt-in-email-marketing","tag-toplu-e-mail","tag-toplu-e-mail-gonderme","tag-toplu-e-posta","tag-toplu-email","tag-toplu-email-gonderimi","tag-toplu-email-gonderme","tag-toplu-email-gonderme-programi","tag-toplu-email-programi","tag-toplu-eposta","tag-toplu-mail","tag-toplu-mail-atmak","tag-toplu-mail-gonder","tag-toplu-mail-gonderim","tag-toplu-mail-gonderim-programi","tag-toplu-mail-gonderimi","tag-toplu-mail-gonderme","tag-toplu-mail-gonderme-programi","tag-toplu-mail-gonderme-programlari","tag-toplu-mail-hizmeti","tag-toplu-mail-nasil-gonderilir","tag-toplu-mail-programi","tag-toplu-mail-reklam","tag-toplu-mail-yollama-programi","tag-toplu-mailing","tag-toplu-mesaj-gonderme","tag-veritabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":16,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":315,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/301\/revisions\/315"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}