{"id":325,"date":"2011-11-02T15:19:23","date_gmt":"2011-11-02T15:19:23","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=325"},"modified":"2011-11-16T08:30:39","modified_gmt":"2011-11-16T08:30:39","slug":"email-pazarlamada-hedefleme","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/11\/02\/email-pazarlamada-hedefleme\/","title":{"rendered":"Email Pazarlamada Hedefleme"},"content":{"rendered":"<p><span style=\"color: #333333\">Email pazarlamada en \u00f6nemli unsur datad\u0131r. Datan\u0131z\u0131 olu\u015fturmak, analiz etmek, tan\u0131mak ve \u00fcr\u00fcn gruplar\u0131na\u00a0 g\u00f6re data i\u00e7inde ayr\u0131 hedef gruplar olu\u015fturmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. G\u00fcn\u00fcm\u00fcz t\u00fcketim toplumunda markan\u0131z\u0131n farkl\u0131la\u015fmas\u0131; m\u00fc\u015fteri ile do\u011fru ve s\u00fcrekli bir ileti\u015fim sa\u011flayarak, arz-talep dengesini \u00f6l\u00e7ebildi\u011finiz s\u00fcrece ger\u00e7ekle\u015fecektir.<\/span><\/p>\n<p><span style=\"color: #333333\">Data olu\u015fturmak i\u00e7in ma\u011fazan\u0131zda al\u0131\u015fveri\u015f yapan ki\u015finin emailini almaktan tutun, online reklamlar, sosyal medya \u00e7al\u0131\u015fmalar\u0131, tan\u0131t\u0131m, kampanya gibi aktiviteler ile \u00fcye say\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Baz\u0131 markalar i\u00e7in datan\u0131n geli\u015fmesi uzun zaman al\u0131rken e-ticaret siteleri, f\u0131rsat siteleri gibi i\u015f alanlar\u0131 online kanallar\u0131n deste\u011fi ile daha h\u0131zl\u0131 geli\u015febiliyor.<\/span><\/p>\n<p><span style=\"color: #333333\">\u0130zinli online pazarlama kapsam\u0131nda Revotas olarak data sa\u011flam\u0131yoruz ve \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalar\u0131n kay\u0131tl\u0131 kullan\u0131c\u0131lar\u0131na i\u00e7eriklerinin ula\u015fmas\u0131 i\u00e7in web tabanl\u0131 bir alt yap\u0131 sunuyoruz. Bize ula\u015fan bir \u00e7ok ki\u015finin talebi ise belirledikleri kriterlerdeki dataya mail atmak oluyor. Genellikle bize y\u00f6nelen sorulara \u00f6rnek vermek gerekirse; biz otomotiv sekt\u00f6r\u00fcnden, \u00fcst d\u00fczey y\u00f6neticilere ula\u015fmak istiyoruz; elinizde otomotiv sekt\u00f6r\u00fcne ait ne kadar datan\u0131z var? Bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n de\u011fi\u015ftirilmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Bu noktada tavsiyemiz ise vakit kaybetmeden data olu\u015fturmaya ba\u015flanmas\u0131 \u00e7\u00fcnk\u00fc kaybedilen vakit ile birlikte rekabetin h\u0131zl\u0131 oldu\u011fu i\u015f kollar\u0131nda m\u00fc\u015fteri kayb\u0131na u\u011frayabilirsiniz. \u0130yi bir CRM sistemi ile datay\u0131 i\u015fleyip, en k\u0131sa zamanda ileti\u015fime ge\u00e7erek h\u0131zl\u0131 bir ba\u015flang\u0131\u00e7 yapabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email pazarlamada en \u00f6nemli unsur datad\u0131r. Datan\u0131z\u0131 olu\u015fturmak, analiz etmek, tan\u0131mak ve \u00fcr\u00fcn gruplar\u0131na\u00a0 g\u00f6re data i\u00e7inde ayr\u0131 hedef gruplar olu\u015fturmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. G\u00fcn\u00fcm\u00fcz t\u00fcketim toplumunda markan\u0131z\u0131n farkl\u0131la\u015fmas\u0131; m\u00fc\u015fteri ile do\u011fru ve s\u00fcrekli bir ileti\u015fim sa\u011flayarak, arz-talep dengesini \u00f6l\u00e7ebildi\u011finiz s\u00fcrece ger\u00e7ekle\u015fecektir. Data olu\u015fturmak i\u00e7in ma\u011fazan\u0131zda al\u0131\u015fveri\u015f yapan ki\u015finin emailini almaktan tutun, online reklamlar, sosyal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4,6,19],"tags":[51,52,65,63,114],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","category-email-marketing-haberleri","category-revotas","category-yeni-baslayanlar-icin-email-marketing","tag-data-mining","tag-data-olusturma","tag-database-management","tag-email-pazarlama","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"predecessor-version":[{"id":327,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/325\/revisions\/327"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}