{"id":328,"date":"2011-11-10T13:25:35","date_gmt":"2011-11-10T13:25:35","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=328"},"modified":"2011-11-10T13:37:14","modified_gmt":"2011-11-10T13:37:14","slug":"alt-metin-text-ozellikleri-esp-emailleri","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2011\/11\/10\/alt-metin-text-ozellikleri-esp-emailleri\/","title":{"rendered":"Alt Metin-Text \u00d6zellikleri, (ESP) Email\u2019lerinde nas\u0131l g\u00f6r\u00fcn\u00fcyor?"},"content":{"rendered":"<h2 style=\"text-align: center\"><span style=\"color: #000000\"><strong>2011 Test Raporlar\u0131<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000\">Bir\u00e7ok eposta istemcisi resimleri varsay\u0131lan ayarlar ve g\u00fcvenlik nedeni ile g\u00f6r\u00fcnt\u00fclemez. Bu nedenle resimler g\u00f6r\u00fcnt\u00fclenmedi\u011finde nas\u0131l bir ekran g\u00f6r\u00fcnt\u00fcs\u00fc olu\u015fuyor bilmek \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"color: #000000\">Bizler alt text \u00f6zelliklerini kullanarak ve kullanmayarak pop\u00fcler email servis sa\u011flay\u0131c\u0131larda test ettik. Test sonu\u00e7lar\u0131na bakmadan \u00f6nce alt text \u00f6neminden ve \u00f6zelliklerinden biraz bahsedelim.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Neden Alt Text?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Herhangi bir web tasar\u0131mc\u0131s\u0131 alt text\u2019\u0130n eri\u015filebilirlik a\u00e7\u0131s\u0131ndan faydalar\u0131n\u0131 bilmektedir. Ancak bu \u00f6zellik bir \u00e7ok ki\u015fi taraf\u0131ndan g\u00f6z ard\u0131 edilmekte.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">\u00c7ok s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z resimlere alt text eklenmi\u015f bir html i\u00e7eri\u011finin, y\u00fckleme yap\u0131lmadan \u00f6nce ilk hali resimlerin yer ald\u0131\u011f\u0131 tablolar ve bu tablolar\u0131n belirli noktalar\u0131na ili\u015ftirilmi\u015f alt textler g\u00f6r\u00fcnmektedir. Bu i\u015flem kullan\u0131c\u0131n resimleri y\u00fcklemesine yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Kullan\u0131c\u0131 bu durumda iki farkl\u0131 y\u00f6nde ilerleyebilir.<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000\"> \u0130\u00e7eri\u011fe do\u011frudan ula\u015fma (Bu emaili g\u00f6remiyorsan\u0131z l\u00fctfen t\u0131klay\u0131n) linki<\/span><\/li>\n<li> <span style=\"color: #000000\">Resimleri y\u00fckleyerek maili okumak yada sizi g\u00fcvenli listeye alarak emaili okumak bi sonraki g\u00f6nderimde resimlerin otomatik olarak y\u00fcklenmesini sa\u011flamak.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Ekran g\u00f6r\u00fcnt\u00fcs\u00fc \u00f6zetini a\u015fa\u011f\u0131da iletiyoruz.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">\u0130mage-Link1-alt_text: i\u00e7eri\u011fiyle do\u011frudan gidin. (bu emaili g\u00f6remiyorsan\u0131z l\u00fctfen t\u0131klay\u0131n)<br \/>\n\u0130mage-Link2- alt_text: Sayfa ba\u015fl\u0131\u011f\u0131, ba\u011flant\u0131.<br \/>\n\u0130mage-Link3- alt_text : Hakk\u0131m\u0131zda.<br \/>\n\u0130mage-Link4- alt_text: Hizmetler.<br \/>\n\u0130mage-Link5- alt_text: Portf\u00f6y.<br \/>\n\u0130mage-Link6- alt_text: \u0130leti\u015fim.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">\u00d6rnek kod :<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"><strong><code>&lt;img src=\"resim.jpg\" width=\"528\" height=\"405\" alt=\"[resim: <\/code>alt_text<code>]\"\/&gt;<\/code><\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Ancak baz\u0131 ko\u015fullarda eposta istemcisi ekran okuyucusu alt text \u00f6zelli\u011fi devred\u0131\u015f\u0131 b\u0131rakabilir. Bu yaz\u0131m\u0131zda i\u015flemin ana hatlar\u0131yla birlikte test ekran g\u00f6r\u00fcnt\u00fclerini sizinle payla\u015f\u0131yor olaca\u011f\u0131z.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Test edilen ESP\u2019 ler<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Webmail<\/strong> <\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Yahoo Mail<\/span><\/li>\n<li><span style=\"color: #000000\">Yahoo Mail Beta<\/span><\/li>\n<li><span style=\"color: #000000\">Windows Live Mail<\/span><\/li>\n<li><span style=\"color: #000000\">Gmail<\/span><\/li>\n<li><span style=\"color: #000000\">Hotmail<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><strong>Masa \u00fcst\u00fc programlar\u0131<\/strong> <\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Outlook 2007<\/span><\/li>\n<li><span style=\"color: #000000\">Outlook 2003<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Sonu\u00e7lar :<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Pop\u00fcler eposta istemcilerde test edilen i\u00e7erik bir \u00e7o\u011funda varsay\u0131lan ayardan dolay\u0131 otomatik olarak y\u00fcklendi. Ancak yinede y\u00fckleme yapmayan ve bu \u00f6zelli\u011fi devre d\u0131\u015f\u0131 b\u0131rakan Esp\u2019 lerde mevcut. Bu sonu\u00e7lar daha sa\u011flam \/ esnek olabilir. Bizlerin yapt\u0131\u011f\u0131 testler temel html kodlamas\u0131na ba\u011fl\u0131 kalarak en \u00e7ok kullan\u0131lan html i\u00e7eriklerinin test emailleridir.<\/span><\/p>\n<p><span style=\"color: #000000\"><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/ScreenHunter_01-Oct.-31-17.15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-329\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/ScreenHunter_01-Oct.-31-17.15.jpg\" alt=\"Pop\u00fcler Eposta istemcileri\" width=\"520\" height=\"446\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/ScreenHunter_01-Oct.-31-17.15.jpg 520w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/ScreenHunter_01-Oct.-31-17.15-300x257.jpg 300w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Yahoo Mail-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 G\u00f6r\u00fcnt\u00fclemez<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/yahoo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-330\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/yahoo.jpg\" alt=\"Yahoo Mail\" width=\"542\" height=\"414\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/yahoo.jpg 542w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/yahoo-300x229.jpg 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<h4><span style=\"color: #000000\">Yahoo Mail Beta<strong>-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 G\u00f6r\u00fcnt\u00fcler<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Alt text yahoo mail beta hesaplar\u0131nda g\u00f6r\u00fcnt\u00fclenir. Ancak yahoo mail beta alt text yaz\u0131lar\u0131n\u0131 otomatik olarak fontu b\u00fcy\u00fcterek kendisi CSS at\u0131yor. Bu nedenle k\u00fc\u00e7\u00fck resim \u00e7er\u00e7evelerinde yaz\u0131n\u0131n okunmas\u0131 biraz zor olabilir.<\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/yahoo_mail_beta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-331\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/yahoo_mail_beta.jpg\" alt=\"Yahoo Mail Beta\" width=\"540\" height=\"408\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/yahoo_mail_beta.jpg 540w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/yahoo_mail_beta-300x226.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\"><strong>Windows Live Mail-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 G\u00f6r\u00fcnt\u00fclemez<\/strong><\/span><\/p>\n<p><strong><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/windowslive_mail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-332\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/windowslive_mail.jpg\" alt=\"windows Live Mail\" width=\"540\" height=\"408\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/windowslive_mail.jpg 540w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/windowslive_mail-300x226.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/strong><\/p>\n<p><span style=\"color: #000000\"><strong>Gmail-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 Net sonu\u00e7 al\u0131nam\u0131yor.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Ba\u015flang\u0131\u00e7ta standart i\u00e7eri\u011fimizi kullanarak gmaili test ettik.\u00a0 Ancak gmail text uzunlu\u011funu dikkate alarak baz\u0131 alanlarda i\u00e7eri\u011fi g\u00f6sterirken baz\u0131 alanlarda text uzun oldu\u011fundan otomatik siliyor. Dolay\u0131s\u0131 ile gmail i\u00e7in alt text b\u00f6l\u00fcm\u00fcn\u00fc k\u0131sa tutabilirsiniz.<\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/gmail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-333\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/gmail.jpg\" alt=\"Gmail\" width=\"539\" height=\"412\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/gmail.jpg 539w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/gmail-300x229.jpg 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<p><span style=\"color: #000000\"><strong>Hotmail-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 g\u00f6r\u00fcnt\u00fclemez<\/strong><\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/hotmail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-334\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/hotmail.jpg\" alt=\"Hotmail\" width=\"535\" height=\"408\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/hotmail.jpg 535w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/hotmail-300x228.jpg 300w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/a><\/p>\n<p><span style=\"color: #000000\"><strong>Outlook 2007-Alt Text G\u00f6r\u00fcnt\u00fc :\u00a0 g\u00f6r\u00fcnt\u00fcler-otomatik olarak bir yaz\u0131 \u00e7\u0131kar\u0131r.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">MS office Outlook 2007 ve \u00fczeri s\u00fcr\u00fcmlerde gizlili\u011fin korunmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in resimlerin otomatik y\u00fcklemesini engelledi,\u00a0 temel prensip bu konuda kullan\u0131c\u0131lar\u0131na yard\u0131mc\u0131 olmakt\u0131r.<\/span><\/p>\n<p><span style=\"color: #000000\"> <\/span><\/p>\n<p><span style=\"color: #000000\">Outlook 2007 siz alt text eklemeseniz dahi kendisi \u201cresimleri\u00a0 y\u00fcklemek i\u00e7in buray\u0131 sa\u011f t\u0131klay\u0131n\u201d ifadesini ekler. Dolay\u0131s\u0131 ile hem siz hemde outlook bu ifadeyi ekledi\u011finde \u00e7ok fazla i\u00e7erik olu\u015fturmu\u015f oluyorsunuz. Birini tercih etmelisiniz.<\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/Outlook_2007.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-335\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/Outlook_2007.jpg\" alt=\"Outlook 2007\" width=\"538\" height=\"409\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/Outlook_2007.jpg 538w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/Outlook_2007-300x228.jpg 300w\" sizes=\"auto, (max-width: 538px) 100vw, 538px\" \/><\/a><\/p>\n<p><span style=\"color: #000000\"><strong>Outlook 2003-Alt Text G\u00f6r\u00fcnt\u00fc : G\u00f6r\u00fcnt\u00fcler<\/strong><\/span><\/p>\n<p><span style=\"color: #000000\">Yahoo Mail Beta ve Thunderbird\u00a0 alt text ve css \u00f6zellikleri ge\u00e7erli olsada 2003 alt text tek renk uygular. Ancak bunun olumsuz bir \u00f6zellik oldu\u011funu d\u00fc\u015f\u00fcnm\u00fcyoruz. \u015euan i\u00e7in tek sorun belkide Outlook 2003, Outlook 2007 de g\u00fcvenlik mesaj\u0131n\u0131n de\u011fi\u015ftirilememesi olabilir.<\/span><\/p>\n<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/Outlook_2003.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-336\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2011\/11\/Outlook_2003.jpg\" alt=\"Outlook 2003\" width=\"537\" height=\"408\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/Outlook_2003.jpg 537w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2011\/11\/Outlook_2003-300x227.jpg 300w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2011 Test Raporlar\u0131 Bir\u00e7ok eposta istemcisi resimleri varsay\u0131lan ayarlar ve g\u00fcvenlik nedeni ile g\u00f6r\u00fcnt\u00fclemez. Bu nedenle resimler g\u00f6r\u00fcnt\u00fclenmedi\u011finde nas\u0131l bir ekran g\u00f6r\u00fcnt\u00fcs\u00fc olu\u015fuyor bilmek \u00f6nemlidir. Bizler alt text \u00f6zelliklerini kullanarak ve kullanmayarak pop\u00fcler email servis sa\u011flay\u0131c\u0131larda test ettik. Test sonu\u00e7lar\u0131na bakmadan \u00f6nce alt text \u00f6neminden ve \u00f6zelliklerinden biraz bahsedelim. Neden Alt Text? Herhangi bir web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[118,116,83,115,117],"class_list":["post-328","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-2011-test-raporlari","tag-alt-metin","tag-eposta-kampanyasi","tag-esp","tag-text-ozellikleri","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":6,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/328\/revisions\/339"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}