{"id":365,"date":"2012-01-17T15:13:22","date_gmt":"2012-01-17T15:13:22","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=365"},"modified":"2012-01-17T15:13:22","modified_gmt":"2012-01-17T15:13:22","slug":"ulastirilabilirlik-deliverability","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/01\/17\/ulastirilabilirlik-deliverability\/","title":{"rendered":"Ula\u015ft\u0131r\u0131labilirlik (deliverability)"},"content":{"rendered":"<p><span style=\"color: #000000;\"><a href=\"http:\/\/www.emailmarketingturkiye.com\/wp-content\/uploads\/2012\/01\/SScoreEmailMonitoring.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Deliverabilility\" src=\"http:\/\/www.emailmarketingturkiye.com\/wp-content\/uploads\/2012\/01\/SScoreEmailMonitoring.jpg\" alt=\"\" width=\"150\" height=\"100\" \/><\/a> Ula\u015ft\u0131r\u0131labilirlikte ki en \u00f6nemli unsurlar;\u00a0 tutarl\u0131 ve g\u00fcvenilir olmak, reputation(itibar) puan\u0131n\u0131z\u0131 s\u00fcrekli kontrol etmek ve en iyi uygulama kurallar\u0131n\u0131 takip etmektir.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\">A\u015fa\u011f\u0131da ki ilkeler ve ula\u015ft\u0131r\u0131labilirli\u011fe olan etkisi, g\u00f6ndericiler  ve online pazarlamac\u0131lar taraf\u0131ndan dikkate al\u0131nmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>1.\u015eikayetler<\/strong><br \/>\nKullan\u0131c\u0131 &#8220;Blokla ve Sil&#8221;, &#8220;Spam olarak i\u015faretle&#8221; ve ya benzeri kullan\u0131c\u0131 \u015fikayetlerin de bulunursa ortaya \u00e7\u0131kar.<br \/>\nBu durum \u015fikayet oran\u0131n\u0131 ve ya kullan\u0131c\u0131 toplam \u015fikayet oran\u0131n\u0131 belirler.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>2.Bilinmeyen y\u00fcksek kullan\u0131c\u0131 oran\u0131<\/strong><br \/>\nListeniz ne kadar temiz ? Ge\u00e7erli olmayan adreslere ya da adres de\u011fi\u015ftirmi\u015f kullan\u0131c\u0131lara m\u0131 email g\u00f6ndermeye \u00e7al\u0131\u015f\u0131yorsunuz ?<br \/>\nBu sizin spam yapt\u0131\u011f\u0131n\u0131z\u0131 ve listenizi ba\u015fka bir yerden ald\u0131\u011f\u0131n\u0131z\u0131 belirtir.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>3.Casus email adresleri<\/strong><br \/>\nHer hangi bir yerden email almak istememi\u015f ve genellikle ISP&#8217;ler  taraf\u0131ndan spam yapanlar\u0131 tepit etmek i\u00e7in internete casus email  adresleri yayarlar. Listenizde bu adresler bulunuyorsa  ula\u015ft\u0131r\u0131labilirlik konusunda b\u00fcy\u00fck bir probleminiz var demektir.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>4.G\u00f6nderim altyap\u0131s\u0131<\/strong><br \/>\nSpam yapanlar\u0131n g\u00fcvenilir ve end\u00fcstri standartlar\u0131na uyan bir g\u00f6nderim  altyap\u0131lar\u0131 yoktur. Bir \u00e7ok al\u0131c\u0131 (ISP) g\u00f6nderim altyap\u0131s\u0131n\u0131<br \/>\n\u00f6nemser ve bunu bir spam g\u00f6stergesi olarak tan\u0131mlar.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>5.G\u00f6nderim istikrar\u0131 (tutarl\u0131l\u0131\u011f\u0131)<\/strong><br \/>\nAyn\u0131 IP den tutarl\u0131 say\u0131da ve periyod da g\u00f6nderimler yapmak idealdir.  Ayl\u0131k g\u00f6nderim say\u0131n\u0131z\u0131n tutarl\u0131 olmas\u0131na dikkat etmelisiniz.<br \/>\nSpam yapanlar sabit bir IP kullanmazlar. Ayl\u0131k periyod da seyrek,  d\u00fczensiz ve y\u00fcksek hacimde email g\u00f6nderenler spam yapanlar olarak  tan\u0131mlan\u0131rlar.<\/span><\/p>\n<p><span style=\"color: #000000;\"> <\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>6.\u0130\u00e7erik<\/strong><br \/>\nG\u00f6ndericiler email i\u00e7eriklerine, email i\u00e7ine g\u00f6m\u00fclm\u00fc\u015f HTML elamanlar\u0131na ve linklere \u00f6nem g\u00f6stermelidirler.<br \/>\nAnti spam sistemleri i\u00e7eriklere bir g\u00fcvenilirlik puan\u0131 verirler. Bu puan ula\u015ft\u0131r\u0131labilirli\u011finizi ciddi oranda etkiler.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ula\u015ft\u0131r\u0131labilirlikte ki en \u00f6nemli unsurlar;  tutarl\u0131 ve g\u00fcvenilir olmak, reputation(itibar) puan\u0131n\u0131z\u0131 s\u00fcrekli kontrol etmek<br \/>\nve en iyi uygulama kurallar\u0131n\u0131 takip etmektir.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[127,126,38,17,532],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-anti-spam","tag-deliverability","tag-e-mail-marketing","tag-email-marketing","tag-ulastirilabilirlik","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/365\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/365\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}