{"id":387,"date":"2012-02-07T13:47:24","date_gmt":"2012-02-07T13:47:24","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=387"},"modified":"2012-02-07T13:54:17","modified_gmt":"2012-02-07T13:54:17","slug":"email-acilma-oranlarini-arttirmak-preheaders","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/07\/email-acilma-oranlarini-arttirmak-preheaders\/","title":{"rendered":"Email A\u00e7\u0131lma Oranlar\u0131n\u0131 Artt\u0131rmak \u2013 PREHEADERS"},"content":{"rendered":"

Email marketing sekt\u00f6r\u00fcnde en \u00e7ok \u00f6nem verilen durum, email okunma oranlar\u0131n\u0131n y\u00fcksek olmas\u0131d\u0131r. Ba\u015far\u0131 bu \u00e7izgi \u00fczerinde yorumlan\u0131r.<\/span><\/p>\n

Bu ba\u011flamda \u00f6zellikle mobil kullan\u0131c\u0131lara y\u00f6nelik,\u00a0 \u00f6neminin \u00e7ok bilinmedi\u011fi yeni bir \u00f6zellikten bahsediyor olaca\u011f\u0131z.<\/span><\/p>\n

PREHEADERS<\/strong><\/span><\/p>\n

Gelen emaili a\u00e7madan \u00f6nce \u00e7o\u011fu mobil, masa\u00fcst\u00fc ve web email istemcisi emailin i\u00e7eri\u011fi ile ilgili \u0130pucu (\u00f6zet)verir.<\/span><\/p>\n

Preheaders;\u00a0 Email\u00a0 gelen kutusunda g\u00f6r\u00fcnt\u00fclenebilir konu sat\u0131r\u0131nda, a\u015fa\u011f\u0131da \u00f6rne\u011fi verilen k\u0131sa bir metin \u00f6zetidir.<\/span><\/p>\n

A\u00e7\u0131lma oranlar\u0131n\u0131 etkileyecek olan Preheaders kullan\u0131m\u0131, en etkili ama en basit tekniklerden biridir.<\/span><\/p>\n

Gmail\u2019 den bir \u00f6rnek :<\/span><\/p>\n

\"PREHEADERS\"<\/a>\ufeff<\/span><\/p>\n

Bir email g\u00f6nderisine Preheaders ekleme : <\/strong><\/span><\/p>\n

Bu b\u00f6l\u00fcmde dikkat edilmesi gereken, \u00a0takip edilen metin yada i\u015fi \u00f6zetleyen bir metin olup olmad\u0131\u011f\u0131?<\/span><\/p>\n

E\u011fer siz email i\u00e7eri\u011finin \u00f6zeti yada \u00f6zel takip edilmesi gereken\u00a0 bir i\u00e7erik eklerseniz metin belirli bir karakterden sonra kesilecektir.\u00a0 Sonucunda anlams\u0131z metinler g\u00f6r\u00fcnebilir. Bunun i\u00e7in \u00e7arp\u0131c\u0131 bir iki kelime eklemek faydal\u0131 olabilir.<\/span><\/p>\n

\u00d6rnek kod :<\/span><\/p>\n

<body><span>Wishing\u00a0you\u00a0a\u00a0safe\u00a0and\u00a0merry\u00a0holiday\u00a0season!<\/span>…<\/span><\/p>\n

<\/span><\/p>\n

Bu metin i a\u00e7\u0131lan html emaili i\u00e7inde gizleyebilirsiniz . bunun i\u00e7in a\u015fa\u011f\u0131daki kodu kullanabilirsiniz.<\/span><\/p>\n

<body><\/span><\/p>\n

<span style=”display:none !important; display:none;”>Wishing you a safe<\/span><\/p>\n

and merry holiday season! <\/span><\/span><\/p>\n

B\u00f6ylelikle Kullan\u0131c\u0131 ilk emaili ald\u0131\u011f\u0131nda yukar\u0131da belirtti\u011fimiz \u00f6zeti g\u00f6r\u00fcyor olacak. Emaili t\u0131klad\u0131\u011f\u0131nda ise yaz\u0131 g\u00f6r\u00fcnmeyecektir. Bunun sebebide Css ile yaz\u0131y\u0131 gizlemenizdir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing sekt\u00f6r\u00fcnde en \u00e7ok \u00f6nem verilen durum, email okunma oranlar\u0131n\u0131n y\u00fcksek olmas\u0131d\u0131r. Ba\u015far\u0131 bu \u00e7izgi \u00fczerinde yorumlan\u0131r. Bu ba\u011flamda \u00f6zellikle mobil kullan\u0131c\u0131lara y\u00f6nelik,\u00a0 \u00f6neminin \u00e7ok bilinmedi\u011fi yeni bir \u00f6zellikten bahsediyor olaca\u011f\u0131z. PREHEADERS Gelen emaili a\u00e7madan \u00f6nce \u00e7o\u011fu mobil, masa\u00fcst\u00fc ve web email istemcisi emailin i\u00e7eri\u011fi ile ilgili \u0130pucu (\u00f6zet)verir. Preheaders;\u00a0 Email\u00a0 gelen kutusunda g\u00f6r\u00fcnt\u00fclenebilir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,19],"tags":[131,67,17,130,132],"class_list":["post-387","post","type-post","status-publish","format-standard","hentry","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-acilma-oranlarini-arttirmak","tag-email-icerigi","tag-email-marketing","tag-html-css","tag-mobil","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=387"}],"version-history":[{"count":17,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/387\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/387\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}