{"id":413,"date":"2012-02-08T10:33:42","date_gmt":"2012-02-08T10:33:42","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=413"},"modified":"2012-02-08T15:10:01","modified_gmt":"2012-02-08T15:10:01","slug":"en-iyi-acilma-oranlari-icin-kampanyanizi-ne-zaman-gondermelisiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/08\/en-iyi-acilma-oranlari-icin-kampanyanizi-ne-zaman-gondermelisiniz\/","title":{"rendered":"En iyi a\u00e7\u0131lma oranlar\u0131 i\u00e7in kampanyan\u0131z\u0131 ne zaman g\u00f6ndermelisiniz?"},"content":{"rendered":"

\"\"<\/a>A\u00e7\u0131lma oranlar\u0131 m\u00fc\u015fteri i\u00e7in \u00e7ok \u00f6nemlidir ve sat\u0131\u015flar\u0131n\u0131z\u0131 ciddi oranda y\u00fckseltebilir.
\nBir \u00e7ok m\u00fc\u015fteri a\u00e7\u0131lma oranlar\u0131n\u0131n beklentilerinden daha d\u00fc\u015f\u00fck olmas\u0131ndan yak\u0131n\u0131r.<\/span><\/p>\n

A\u00e7\u0131lma oranlar\u0131n\u0131 etkileyen en \u00f6nemli fakt\u00f6rlerden biri g\u00f6nderim zaman\u0131d\u0131r. Kampanyan\u0131z\u0131n ba\u015fl\u0131\u011f\u0131, i\u00e7eri\u011fi, listenizin temizli\u011fi ne kadar \u00f6nemli olsa da yanl\u0131\u015f zaman da yap\u0131lan g\u00f6nderimler, a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 olumsuz etkileyecektir.<\/p>\n

Cumartesi ve Pazar g\u00fcn\u00fc g\u00f6nderilen bir kampanya pek do\u011fru olmayacakt\u0131r ve okunma oranlar\u0131n\u0131n hafta i\u00e7ine oranla daha d\u00fc\u015f\u00fck olmas\u0131na sebep olacakt\u0131r. Ancak cumartesi ve pazar kampanya g\u00f6ndermeyin demekte bu kadar basit de\u011fildir.<\/span><\/span><\/p>\n

Hedef grubunuza ba\u011fl\u0131 olarak haftasonu g\u00f6nderdi\u011finiz bir kampanya, en iyi okunma oranlar\u0131na da sahip olabilir.<\/span><\/span><\/p>\n

Bu durum da, iyi bir pazarlama i\u00e7in hedef grubunuzu ve davran\u0131\u015flar\u0131n\u0131 \u00e7ok iyi bilmeniz gerekmektedir.<\/span>Bu da ancak email marketing kampanyalar\u0131n\u0131z\u0131 iyi planlamak ve analiz etmekle m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Her ne kadar email marketing, pazarlaman\u0131n en ucuz ve etkin yollar\u0131ndan biri g\u00f6z\u00fckse de; bu daha az planlama yap\u0131lacak anlam\u0131na gelmemektedir. Televizyon, bas\u0131l\u0131 reklam gibi pazarlama yollar\u0131 gibi Email marketing’e de bu \u015fekilde yakla\u015fmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Y\u00fcksek say\u0131da ki listeler de planlama daha da \u00f6nem ta\u015f\u0131maktad\u0131r. Bu listeyi do\u011fru gruplamak i\u015f hedeflerinize ula\u015fman\u0131z da kolayl\u0131k sa\u011flayacakt\u0131r.<\/span><\/p>\n

\u00d6zet olarak, en iyi g\u00f6nderim zaman\u0131n\u0131 belirlemek i\u00e7in hedef gruplar\u0131n\u0131z\u0131 ve davran\u0131\u015flar\u0131n\u0131 iyi bilmeniz gerekir. Bu da ancak email marketing kampanyalar\u0131n\u0131z\u0131 do\u011fru bi\u00e7imde analiz etmek ve planlamakla m\u00fcmk\u00fcnd\u00fcr.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00e7\u0131lma oranlar\u0131 m\u00fc\u015fteri i\u00e7in \u00e7ok \u00f6nemlidir ve sat\u0131\u015flar\u0131n\u0131z\u0131 ciddi oranda y\u00fckseltebilir. Bir \u00e7ok m\u00fc\u015fteri a\u00e7\u0131lma oranlar\u0131n\u0131n beklentilerinden daha d\u00fc\u015f\u00fck olmas\u0131ndan yak\u0131n\u0131r. A\u00e7\u0131lma oranlar\u0131n\u0131 etkileyen en \u00f6nemli fakt\u00f6rlerden biri g\u00f6nderim zaman\u0131d\u0131r. Kampanyan\u0131z\u0131n ba\u015fl\u0131\u011f\u0131, i\u00e7eri\u011fi, listenizin temizli\u011fi ne kadar \u00f6nemli olsa da yanl\u0131\u015f zaman da yap\u0131lan g\u00f6nderimler, a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 olumsuz etkileyecektir. Cumartesi ve Pazar g\u00fcn\u00fc g\u00f6nderilen bir […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,19],"tags":[131,137,138],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-toplu-email-gonderimi","category-yeni-baslayanlar-icin-email-marketing","tag-acilma-oranlarini-arttirmak","tag-gonderim-zamani","tag-hedef-grup","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":11,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/413\/revisions\/425"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}