{"id":426,"date":"2012-02-09T10:56:38","date_gmt":"2012-02-09T10:56:38","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=426"},"modified":"2012-02-09T10:56:38","modified_gmt":"2012-02-09T10:56:38","slug":"cart-abandonment-programs","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/09\/cart-abandonment-programs\/","title":{"rendered":"Cart Abandonment Programs"},"content":{"rendered":"<p><span style=\"color: #000000;\">\u00d6nceki yaz\u0131mda lifecycle marketing\u2019e bir giri\u015f yapm\u0131\u015f ve ne oldu\u011fu, bunun welcome serileri ile etkile\u015fimlerinden bahsetmi\u015ftik.<\/span><\/p>\n<p>(bkz <a title=\"Lifecycle Marketing\" href=\"http:\/\/www.revotas.com\/blog\/2011\/08\/11\/lifecycle-marketing-nedir\/\" target=\"_blank\">http:\/\/www.revotas.com\/blog\/2011\/08\/11\/lifecycle-marketing-nedir\/ <\/a> ve<\/p>\n<p><a title=\"Welcome Series\" href=\"http:\/\/www.revotas.com\/blog\/2011\/11\/16\/welcome-serisi-ile-emaillerinizin-acilma-oranlarlarini-arttirin\/\" target=\"_blank\">http:\/\/www.revotas.com\/blog\/2011\/11\/16\/welcome-serisi-ile-emaillerinizin-acilma-oranlarlarini-arttirin\/<\/a> )<\/p>\n<p><span style=\"color: #000000;\">Lifecyle marketing de kullan\u0131lan bir di\u011fer taktik de, Cart Abandonment Programs \u2018d\u0131r.<\/span><\/p>\n<p><span style=\"color: #000000;\">Yap\u0131lan ara\u015ft\u0131rmalarda online al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %75\u2019i sat\u0131n alma i\u015flemini tamamlamadan siteden ayr\u0131ld\u0131klar\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0130\u015fte bu noktada devreye\u00a0 Cart Abandonment Programs girer ,\u00a0 lifecycle marketingin \u00fcyenin davran\u0131\u015f\u0131na g\u00f6re tetiklenen(trigger) email kampanyalar\u0131 oldu\u011funu s\u00f6ylemi\u015ftik, i\u015fte bu yakla\u015f\u0131mda \u00fcye \u00fcr\u00fcn\u00fc sat\u0131n almadan siteden ayr\u0131ld\u0131\u011f\u0131nda tetiklenen kampanyalard\u0131r.\u00a0 Bunu en iyi kullanan sitelerden biri zappos\u2019tur.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tetiklenen kampanyalarda senaryo \u00e7ok farkl\u0131 , yarat\u0131c\u0131 olabilir.\u00a0 \u00d6rne\u011fin sat\u0131n almadan siteden ayr\u0131lan kullan\u0131c\u0131ya indirim kuponu yada hesab\u0131na kredi eklendi\u011fine dair bir email g\u00f6nderilebilir.<\/span><\/p>\n<p><span style=\"color: #000000;\">Yada \u015fu anda Revotas\u2019\u0131n da projeleri aras\u0131nda olan bir kampanyada, kullan\u0131c\u0131n\u0131n sat\u0131n almad\u0131\u011f\u0131 \u00fcr\u00fcnler 3 al 1 \u00f6de mant\u0131\u011f\u0131 ile kullan\u0131cya \u00f6nerilmekte ve kullan\u0131c\u0131y\u0131 tekrar sat\u0131\u015f ortam\u0131na girmesi sa\u011flanmaktad\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6nceki yaz\u0131mda lifecycle marketing\u2019e bir giri\u015f yapm\u0131\u015f ve ne oldu\u011fu, bunun welcome serileri ile etkile\u015fimlerinden bahsetmi\u015ftik. (bkz http:\/\/www.revotas.com\/blog\/2011\/08\/11\/lifecycle-marketing-nedir\/ ve http:\/\/www.revotas.com\/blog\/2011\/11\/16\/welcome-serisi-ile-emaillerinizin-acilma-oranlarlarini-arttirin\/ ) Lifecyle marketing de kullan\u0131lan bir di\u011fer taktik de, Cart Abandonment Programs \u2018d\u0131r. Yap\u0131lan ara\u015ft\u0131rmalarda online al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131n %75\u2019i sat\u0131n alma i\u015flemini tamamlamadan siteden ayr\u0131ld\u0131klar\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. \u0130\u015fte bu noktada devreye\u00a0 Cart Abandonment Programs girer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[41,531,120],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-lifecycle-marketing-nedir","tag-etkili-email-marketing","tag-lifecycle-marketing-nedir","tag-welcome-series","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":5,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":431,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/426\/revisions\/431"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}