{"id":442,"date":"2012-02-16T11:12:31","date_gmt":"2012-02-16T11:12:31","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=442"},"modified":"2012-02-16T11:13:52","modified_gmt":"2012-02-16T11:13:52","slug":"customer-loyalty-programs-musteri-sadakat-programlari","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/16\/customer-loyalty-programs-musteri-sadakat-programlari\/","title":{"rendered":"Customer Loyalty Programs (M\u00fc\u015fteri sadakat programlar\u0131)"},"content":{"rendered":"

Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemde klasik mecralardaki reklamlar\u0131n geri d\u00f6n\u00fc\u015flerinin iyice azald\u0131\u011f\u0131 reddedilemez bir ger\u00e7ek.\u00a0 Sabah uyanmam\u0131zdan itibaren ortalama 5000 reklam ile bombalan\u0131yoruz.\u00a0 Ve \u00e7o\u011fumuz art\u0131k alg\u0131lar\u0131m\u0131z\u0131 bunlara kapam\u0131\u015f durumday\u0131z.\u00a0 Ak\u015fam yatt\u0131\u011f\u0131n\u0131zda bir d\u00fc\u015f\u00fcn\u00fcn, bu 5000 reklamdan ka\u00e7\u0131 akl\u0131n\u0131zda.<\/span><\/p>\n

Firmalar t\u00fcketicinin ilgisini \u00e7ekmek i\u00e7in \u00e7ok farkl\u0131 mecralar, y\u00f6ntemler deniyorlar.\u00a0 Peki ka\u00e7\u0131 zaten m\u00fc\u015fterileri olan t\u00fcketiciyi elinde tutmaya \u00e7al\u0131\u015f\u0131yor?<\/span><\/p>\n

Email marketing\u00a0 y\u00f6ntemlerini kullanarak bunu \u00e7ok etkili ve az maaliyetli yapmak m\u00fcmk\u00fcn.<\/span><\/p>\n

M\u00fc\u015fterinizi en sevdi\u011finiz arkada\u015f\u0131n\u0131z gibi d\u00fc\u015f\u00fcn\u00fcn, onu anlamaya \u00e7al\u0131\u015f\u0131n,\u00a0 ne sever, ne kullan\u0131r, ne hediye ederseniz ho\u015funa gider, al\u0131\u015fkanl\u0131klar\u0131 nedir?<\/span><\/p>\n

\u0130nternetin ilk evrelerinde t\u00fcketiciler firmalar\u0131, hizmetlerini aray\u0131p buluyorlard\u0131.\u00a0 Art\u0131k devir de\u011fi\u015fti, teknoloji sayesinde art\u0131k \u015firketler herkesin evine dedicated bir mu\u015fteri temsilcisi g\u00f6nderiyor.<\/span><\/p>\n

\u00d6nceki yaz\u0131larda welcome serileri, lifecycle marketing gibi kavramlardan bahsettik bunlar\u0131n as\u0131l amac\u0131 daima m\u00fc\u015fterinizi anlama, davran\u0131\u015flar\u0131n\u0131 de\u011ferlendirme ve ona g\u00f6re teklifler sunma yani CRM olu\u015fturmak i\u00e7indi.<\/span><\/p>\n

Meyvelerini almak i\u00e7in tohumlar\u0131n\u0131 bug\u00fcnden ekmeniz gerekir, hemen \u015fimdi buna ba\u015flay\u0131n, e\u011fer yoksa bir email marketing \u015firketi ile anla\u015f\u0131n, m\u00fc\u015fterilerinizin davran\u0131\u015flar\u0131n\u0131 inceleyebilece\u011finiz, verileri \u00e7aba harcamadan de\u011ferlendirebilece\u011finiz bir yap\u0131 kurun.<\/span><\/p>\n

Onlara ismi ile hitap ederek mail g\u00f6nderin, ilgi alanlar\u0131n\u0131 ke\u015ffedin, hangi \u00fcr\u00fcne daha \u00e7ok t\u0131kl\u0131yorlar, hangi zaman aral\u0131\u011f\u0131nda maillerini okuyorlar, ne s\u0131kl\u0131kta mail almaktan ho\u015fnutlar.<\/span><\/p>\n

Daha sonra bu veriler do\u011frultusunda stratejilerinizi belirleyin.\u00a0 Bu planlar en az 1 senelik olmal\u0131d\u0131r, verileri incelerken stratejinizde de\u011fi\u015fiklikler yap\u0131n.<\/span><\/p>\n

Siz m\u00fc\u015fterinizi anlarsan\u0131z , onlar\u0131n da \u00a0o\u00a0 oranda sadakati artacakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya\u015fad\u0131\u011f\u0131m\u0131z d\u00f6nemde klasik mecralardaki reklamlar\u0131n geri d\u00f6n\u00fc\u015flerinin iyice azald\u0131\u011f\u0131 reddedilemez bir ger\u00e7ek.\u00a0 Sabah uyanmam\u0131zdan itibaren ortalama 5000 reklam ile bombalan\u0131yoruz.\u00a0 Ve \u00e7o\u011fumuz art\u0131k alg\u0131lar\u0131m\u0131z\u0131 bunlara kapam\u0131\u015f durumday\u0131z.\u00a0 Ak\u015fam yatt\u0131\u011f\u0131n\u0131zda bir d\u00fc\u015f\u00fcn\u00fcn, bu 5000 reklamdan ka\u00e7\u0131 akl\u0131n\u0131zda. Firmalar t\u00fcketicinin ilgisini \u00e7ekmek i\u00e7in \u00e7ok farkl\u0131 mecralar, y\u00f6ntemler deniyorlar.\u00a0 Peki ka\u00e7\u0131 zaten m\u00fc\u015fterileri olan t\u00fcketiciyi elinde tutmaya \u00e7al\u0131\u015f\u0131yor? […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[143,17,41,142],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-customer-loyalty-programs","tag-email-marketing","tag-etkili-email-marketing","tag-musteri-sadakat-programi","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/442\/revisions\/444"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}