{"id":461,"date":"2012-02-22T10:32:16","date_gmt":"2012-02-22T10:32:16","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=461"},"modified":"2012-02-22T10:32:16","modified_gmt":"2012-02-22T10:32:16","slug":"ab-testi-uygulayarak-acilma-oranlarinizi-katlayin","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/22\/ab-testi-uygulayarak-acilma-oranlarinizi-katlayin\/","title":{"rendered":"A\/B testi uygulayarak a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 katlay\u0131n"},"content":{"rendered":"<p><a href=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/02\/a-b-test-splitint-test.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-462\" style=\"border: 0pt none;\" title=\"a-b-test-splitint-test\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/02\/a-b-test-splitint-test.jpg\" alt=\"\" width=\"200\" height=\"139\" \/><\/a> <span style=\"color: #000000;\">Email marketing kampanyalar\u0131n\u0131zda ba\u015far\u0131y\u0131 yakalamak istiyorsan\u0131z, daha \u00f6nceki yaz\u0131lar\u0131mda da belirtti\u011fim gibi listenizde ki ki\u015filerin \u00f6zellik ve davran\u0131\u015flar\u0131n\u0131 iyi biliyor olmal\u0131s\u0131n\u0131z. Bu davran\u0131\u015f ve \u00f6zellikleri tahminedemiyor ya da ba\u015flang\u0131\u00e7 i\u00e7in bilmiyor olabilirsiniz. Bunu \u00f6\u011frenmek i\u00e7in listenizden anlaml\u0131 hedef gruplar olu\u015fturabilir, belirli g\u00f6nderimlerden sonra tecr\u00fcbe kazan\u0131p bilgi sahibi olabilirsiniz..Bunun \u00f6\u011frenmenin bir di\u011fer yolu da A\/B testi uygulamakt\u0131r.<br \/>\n<\/span><br \/>\n<span style=\"color: #000000;\">A\/B testi; bir \u00f6rne\u011fin di\u011fer yarat\u0131lan \u00f6rneklerle kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131p, en iyi d\u00f6n\u00fc\u015f oranlar\u0131n\u0131 yakalamak i\u00e7in yap\u0131lan bir pazarlama test metodudur. Listenizdeki ki\u015filere sundu\u011funuz bir i\u00e7erik onlar\u0131n ilgisini \u00e7ekmeyebilir ancak ba\u015fka bir i\u00e7erik onlar\u0131 heyecanland\u0131rabilir. Bu noktada onlar\u0131 heyecanland\u0131racak, ilgisini \u00e7ekecek olan i\u00e7eri\u011fi bulmak i\u00e7in A\/B testlerini kullanabiliriz.<\/span><\/p>\n<p><span style=\"color: #000000;\">Email marketing kampanyalar\u0131n\u0131zda A\/B testi uygulayip acilma oranlarinizi ciddi oranda arttirabilirsiniz.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ger\u00e7ek kampanyan\u0131z\u0131 g\u00f6ndermeden \u00f6nce k\u00fc\u00e7\u00fck hedef gruplar yarat\u0131p farkl\u0131 i\u00e7erikte ve ya farkl\u0131 ba\u015fl\u0131klarla kampanyalar gonderin. Geri d\u00f6n\u00fc\u015f oran\u0131 hangisinde fazla olursa ger\u00e7ek g\u00f6nderiminizi bu kampanyay\u0131\u00a0 kullanarak yap\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing kampanyalar\u0131n\u0131zda ba\u015far\u0131y\u0131 yakalamak istiyorsan\u0131z, daha \u00f6nceki yaz\u0131lar\u0131mda da belirtti\u011fim gibi listenizde ki ki\u015filerin \u00f6zellik ve davran\u0131\u015flar\u0131n\u0131 iyi biliyor olmal\u0131s\u0131n\u0131z. Bu davran\u0131\u015f ve \u00f6zellikleri tahminedemiyor ya da ba\u015flang\u0131\u00e7 i\u00e7in bilmiyor olabilirsiniz. Bunu \u00f6\u011frenmek i\u00e7in listenizden anlaml\u0131 hedef gruplar olu\u015fturabilir, belirli g\u00f6nderimlerden sonra tecr\u00fcbe kazan\u0131p bilgi sahibi olabilirsiniz..Bunun \u00f6\u011frenmenin bir di\u011fer yolu da A\/B testi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[149,131,150,138],"class_list":["post-461","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-a-b-test","tag-acilma-oranlarini-arttirmak","tag-geri-donus-oranlari","tag-hedef-grup","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":465,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/461\/revisions\/465"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}