{"id":523,"date":"2012-02-28T13:29:12","date_gmt":"2012-02-28T13:29:12","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=523"},"modified":"2012-02-29T10:16:14","modified_gmt":"2012-02-29T10:16:14","slug":"izinli-database-ve-sosyal-medya-i","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/02\/28\/izinli-database-ve-sosyal-medya-i\/","title":{"rendered":"\u0130zinli Database ve Sosyal Medya – I"},"content":{"rendered":"

\u0130zinli data olu\u015fturmak maillerinizin spam \u015fikayetini azaltaca\u011f\u0131 gibi email kampanyalar\u0131n\u0131zdan geri d\u00f6n\u00fc\u015f y\u00fczdenizi de artt\u0131racakt\u0131r.<\/span><\/p>\n

\u0130zinli database nedir?<\/strong><\/span><\/p>\n

\u00c7ok basit anlatal\u0131m; kullan\u0131c\u0131lar\u0131n sizinle ileti\u015fimde kalmak i\u00e7in onlara ula\u015fabilece\u011finiz bilgilerini (email, telefon, posta adresi v.s.) payla\u015fmalar\u0131d\u0131r. Sadece bilgilerin payla\u015f\u0131lmas\u0131 i\u015fletmeye ileti\u015fim i\u00e7in s\u0131n\u0131rs\u0131z bir hak sunmaz. Kullan\u0131c\u0131ya hangi i\u00e7eriklerin ula\u015faca\u011f\u0131na kendisinin karar vermesini sa\u011flayan bir gizlilik s\u00f6zle\u015fmesi ile ba\u011flant\u0131l\u0131d\u0131r. Kullan\u0131c\u0131 bu bilgileri almay\u0131 kabul ederse; size tam anlam\u0131yla izin vermi\u015f oluyor.<\/span><\/p>\n

Sosyal medya \u00fczerinden database olu\u015fturma<\/strong><\/span><\/p>\n

Sosyal medyada yer alan marka sayfalar\u0131n\u0131 be\u011fenen-takip eden ki\u015fi say\u0131s\u0131, markalar\u0131n kendi databaselerinden \u00e7ok y\u00fcksek. Markalar ne yaz\u0131k ki sayfalar\u0131n\u0131 be\u011fenen ki\u015filere ili\u015fkin detayl\u0131 bilgileri al\u0131p i\u015flemek bir yana bu datay\u0131 tan\u0131maya bile \u00e7al\u0131\u015fm\u0131yorlar. Sosyal medya art\u0131k datan\u0131n aktif olarak ya\u015fad\u0131\u011f\u0131, olumlu- olumsuz t\u00fcm tepkilerin rahat\u00e7a payla\u015f\u0131ld\u0131\u011f\u0131 bir kanal ve nitelikli bir ileti\u015fim arac\u0131 olarak kullan\u0131lmas\u0131 gerekiyor. Avea\u2019n\u0131n bu anlamda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar sonucunda \u201cBiz facebook\u2019ta sayfam\u0131z\u0131 be\u011fenmi\u015f t\u00fcm kullan\u0131c\u0131lar\u0131m\u0131z\u0131n telefon numaras\u0131n\u0131 biliyoruz\u201d ifadesi \u00e7ok \u00f6nemli. Facebook \u00fczerinden, \u00e7e\u015fitli kampanyalar yaparak t\u00fcm kullan\u0131c\u0131 bilgilerini e\u015fle\u015ftirip bu bilgilere ula\u015ft\u0131klar\u0131n\u0131 dinlemi\u015ftim. Bu gibi \u00e7al\u0131\u015fmalar\u0131n \u00f6rnek al\u0131nmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.<\/span><\/p>\n

Peki siz neler yapabilirsiniz?<\/strong><\/span><\/p>\n

Sayfan\u0131z\u0131 be\u011fenmeleri i\u00e7in email \u00fczerinden bir \u00f6d\u00fcl vererek sayfan\u0131z\u0131 be\u011fenen ki\u015fi say\u0131s\u0131n\u0131 artt\u0131rabilirsiniz. Facebook\u2019ta her ki\u015finin ortalama 130 arkada\u015f\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek, datan\u0131z i\u00e7erisinde bulunmayan ki\u015filerinde sayfan\u0131z\u0131 be\u011fenmesini sa\u011flayabileceksiniz. Bu noktada dikkat edilmesi gereken sayfay\u0131 be\u011fenen kullan\u0131c\u0131ya ait bilgileri almak i\u00e7in web sitenize onlar\u0131 y\u00f6nlendirmek olabilir. Her yerde bizden \u015fifre istenildi\u011fi i\u00e7in biraz daha i\u015flerini kolayla\u015ft\u0131rman\u0131z facebook \u00fczerinden size emailini vermesini sa\u011flaman\u0131z daha kolay bir y\u00f6ntem olur. A\u015fa\u011f\u0131daki \u00f6rnekte g\u00f6rece\u011finiz gibi basit bir uygulama ile email adreslerini alabilirsiniz. Sonras\u0131nda bu bilgileri detayland\u0131rmak i\u00e7in \u00fcr\u00fcnleriniz ile ilgili bir welcome serisi haz\u0131rlay\u0131p ileti\u015fimi s\u00fcrekli hale getirebilirsiniz.<\/span><\/p>\n

resim 1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 resim 2
\n<\/span><\/p>\n

\"\"<\/a><\/span>\"\"<\/a><\/p>\n

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Resim – 1 : Email \u00fczerinden facebook sayfas\u0131na y\u00f6nlendirdi\u011finizde kullan\u0131c\u0131lar i\u00e7in kar\u015f\u0131lama sayfas\u0131 haz\u0131rlayabilirsiniz.<\/span><\/p>\n

Resim – 2: Facebook sayfas\u0131n\u0131 be\u011fenen kullan\u0131c\u0131lar\u0131n\u0131z\u0131n email adreslerini payla\u015fmalar\u0131 i\u00e7in bu \u00f6rnek kullan\u0131labilir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130zinli data olu\u015fturmak maillerinizin spam \u015fikayetini azaltaca\u011f\u0131 gibi email kampanyalar\u0131n\u0131zdan geri d\u00f6n\u00fc\u015f y\u00fczdenizi de artt\u0131racakt\u0131r. \u0130zinli database nedir? \u00c7ok basit anlatal\u0131m; kullan\u0131c\u0131lar\u0131n sizinle ileti\u015fimde kalmak i\u00e7in onlara ula\u015fabilece\u011finiz bilgilerini (email, telefon, posta adresi v.s.) payla\u015fmalar\u0131d\u0131r. Sadece bilgilerin payla\u015f\u0131lmas\u0131 i\u015fletmeye ileti\u015fim i\u00e7in s\u0131n\u0131rs\u0131z bir hak sunmaz. Kullan\u0131c\u0131ya hangi i\u00e7eriklerin ula\u015faca\u011f\u0131na kendisinin karar vermesini sa\u011flayan bir gizlilik […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,65,17,147,48,148,134,135],"class_list":["post-523","post","type-post","status-publish","format-standard","hentry","category-email-sosyal-medya","tag-crm","tag-database-management","tag-email-marketing","tag-izinli-pazarlama","tag-musteri-iliskileri-yonetimi","tag-sadik-kitle","tag-social-crm","tag-sosyal-medya","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/523\/revisions\/528"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}