{"id":556,"date":"2012-03-06T09:56:32","date_gmt":"2012-03-06T09:56:32","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=556"},"modified":"2012-03-06T09:56:32","modified_gmt":"2012-03-06T09:56:32","slug":"emaile-tepki-vermeyen-uyeleri-hedefleme-ve-geri-kazanma","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/06\/emaile-tepki-vermeyen-uyeleri-hedefleme-ve-geri-kazanma\/","title":{"rendered":"Emaile Tepki Vermeyen \u00dcyeleri Hedefleme ve Geri Kazanma"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email marketing \u00e7al\u0131\u015fmalar\u0131nda datay\u0131 hedeflemek \u00f6nemli ancak hedefleme yaparken dikkat edilmeyen bir grup var: Emaile tepki vermeyen kullan\u0131c\u0131lar. Mailinizi okumayan, t\u0131klamayan bunun yan\u0131nda listenizden de ayr\u0131lmayan kullan\u0131c\u0131lardan olu\u015fan bu grubu analiz etmeniz \u00e7ok \u00f6nemli.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Emailinize tepki vermeyen kullan\u0131c\u0131lar\u0131 hedefleyerek \u00fcyelerinizin tekrar ilgisini kazanabilirsiniz.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">E\u011fer kulland\u0131\u011f\u0131n\u0131z email marketing servisi tarih\u00e7e tutuyor ve m\u00fc\u015fteri kart\u0131 mant\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131yorsa her kullan\u0131c\u0131n\u0131n\u0131z hangi tepkileri verdi\u011fini takip edebilirsiniz. Bunun i\u00e7in \u00f6ncelikli olarak kullan\u0131c\u0131lar\u0131n i\u00e7eriklerinize hangi s\u00fcreler aras\u0131nda tepki vermedi\u011fini belirlemelisiniz daha da \u00f6nemlisi bunun i\u00e7inde belli kurallar olu\u015fturarak 1 ay, 2 ay gibi s\u00fcrelere g\u00f6re senaryolar belirleyip yeni mesajlar\u0131n\u0131z\u0131 payla\u015fmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin \u20181 ay s\u00fcreyle emaillerime tepki vermeyen kullan\u0131c\u0131lar\u0131n listesi\u2019 gibi bir hedefleme yaparak kullan\u0131c\u0131lardan geri d\u00f6n\u00fc\u015f almak \u00fczere nas\u0131l ileti\u015fime ge\u00e7ece\u011finizi d\u00fc\u015f\u00fcnmelisiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Yan\u0131t al\u0131namayan \u00fcyelerden geri d\u00f6n\u00fc\u015fleri artt\u0131rmada faydal\u0131 olan baz\u0131 y\u00f6ntemleri payla\u015fmak isterim;<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Ba\u015fl\u0131\u011f\u0131 ki\u015fiselle\u015ftirme (Personalized Subject); Maillerinizin ba\u015fl\u0131\u011f\u0131nda \u00f6zelle\u015ftirme yaparak kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekebilirsiniz.<br \/>\n(\u00d6r: Sevgili Ali merhaba \u2026)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Kullan\u0131c\u0131y\u0131 geri kazanmak i\u00e7in \u00f6d\u00fcl vererek web sitenizi ziyaret etmesini sa\u011flayabilir ve sat\u0131n alman\u0131n ger\u00e7ekle\u015fmesini tetikleyebilirsiniz. (Ipad kazanmak ister misin? )<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; Ba\u015fl\u0131kta merak uyand\u0131r\u0131c\u0131 bir c\u00fcmle ile i\u00e7eri\u011fin okunmas\u0131n\u0131 sa\u011flay\u0131p yine sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. ( Bu kampanya ka\u00e7maz!)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; \u0130\u00e7erikte kullan\u0131c\u0131 i\u00e7in \u00f6zel kupon kodu verebilirsiniz, ve kupon kodu ile ilgili detay\u0131 ba\u015fl\u0131k b\u00f6l\u00fcm\u00fcne ekleyebilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8211; \u201cSizi \u00f6zledik\u201d gibi periyodik emailler haz\u0131rlayabilirsiniz. (Bu \u00e7al\u0131\u015fmay\u0131 yaparken \u00fcyenizin daha \u00f6nce emaillerinizde hangi linkleri t\u0131klad\u0131\u011f\u0131n\u0131 kontrol edip ilgilendi\u011fi i\u00e7eriklerle paralel konulara i\u00e7eri\u011finizde yer verirseniz geri d\u00f6n\u00fc\u015fleri artt\u0131rabilirsiniz.)<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ba\u015fl\u0131k emailin okunmas\u0131nda b\u00fcy\u00fck bir rol \u00fcstleniyor. Genelde yo\u011fun mail trafi\u011fi i\u00e7erisinde ba\u015fl\u0131klar\u0131 g\u00f6zden ge\u00e7irip, ilgimizi \u00e7ekmeyenleri okumadan silebiliyoruz. Bu nedenle ba\u015fl\u0131k kullan\u0131m\u0131na dikkat etmenizi tavsiye ederim.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Etraf\u0131m\u0131zda \u00e7ok fazla mesaj var farkl\u0131la\u015fmak ve dikkat \u00e7ekmek i\u00e7in ki\u015fiselle\u015ftirerek email marketing \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 yapman\u0131z, okunma oranlar\u0131n\u0131z\u0131, dolay\u0131s\u0131yla emaile yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc h\u0131zland\u0131racakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing \u00e7al\u0131\u015fmalar\u0131nda datay\u0131 hedeflemek \u00f6nemli ancak hedefleme yaparken dikkat edilmeyen bir grup var: Emaile tepki vermeyen kullan\u0131c\u0131lar. Mailinizi okumayan, t\u0131klamayan bunun yan\u0131nda listenizden de ayr\u0131lmayan kullan\u0131c\u0131lardan olu\u015fan bu grubu analiz etmeniz \u00e7ok \u00f6nemli. Emailinize tepki vermeyen kullan\u0131c\u0131lar\u0131 hedefleyerek \u00fcyelerinizin tekrar ilgisini kazanabilirsiniz. E\u011fer kulland\u0131\u011f\u0131n\u0131z email marketing servisi tarih\u00e7e tutuyor ve m\u00fc\u015fteri kart\u0131 mant\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131yorsa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[21,170,171,168,167,166,147,48,169],"class_list":["post-556","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-crm","tag-database-menagement","tag-database-yonetimi","tag-emai-marketing","tag-email-targeting","tag-hedefleme","tag-izinli-pazarlama","tag-musteri-iliskileri-yonetimi","tag-non-responders","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=556"}],"version-history":[{"count":4,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/556\/revisions"}],"predecessor-version":[{"id":560,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/556\/revisions\/560"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}