{"id":571,"date":"2012-03-09T10:20:54","date_gmt":"2012-03-09T10:20:54","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=571"},"modified":"2012-03-09T10:22:34","modified_gmt":"2012-03-09T10:22:34","slug":"from-name-%e2%80%93-gonderen-ismi-ile-marka-bilinirligini-arttirmak-ve-inboxa-ulasmak","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/09\/from-name-%e2%80%93-gonderen-ismi-ile-marka-bilinirligini-arttirmak-ve-inboxa-ulasmak\/","title":{"rendered":"From Name \u2013 G\u00f6nderen ismi ile marka bilinirli\u011fini artt\u0131rmak ve inbox&#8217;a ula\u015fmak"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email Kampanyalar\u0131n\u0131zda &#8220;G\u00f6nderen&#8221; alan\u0131, markan\u0131z\u0131 \u00f6ne \u00e7\u0131kartmak i\u00e7in kullanabilece\u011finiz en \u00f6nemli f\u0131rsatlardan birisidir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cFrom Name\u201d bu email kimden geliyor alan\u0131d\u0131r. Kullan\u0131c\u0131lar emaili a\u00e7madan \u00f6nce ilk dikkat ettikleri yer emailin nereden geldi\u011fine bakmakt\u0131r. E\u011fer  anlam\u0131 olmayan ba\u015fl\u0131k yada semboller g\u00f6nderiyorsan\u0131z y\u00fcksek oranda a\u00e7\u0131lma oranlar\u0131n\u0131 bu nedenle d\u00fc\u015f\u00fcr\u00fcyorsunuz demektir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">2002 y\u0131l\u0131ndan bug\u00fcne DoubleClick T\u00fcketici raporuna g\u00f6re, ankete kat\u0131lan kullan\u0131c\u0131lar\u0131n sadece %35\u2019i emailin subject(konusuna)\u2019ine bakarak emaili a\u00e7t\u0131\u011f\u0131n\u0131 ve  %65\u2019\u0131 ise emaili a\u00e7mak i\u00e7in motive edici en \u00f6nemli fakt\u00f6r olarak \u201cfrom name\u201d sat\u0131r\u0131n\u0131 \u00f6ng\u00f6rd\u00fc\u011f\u00fcn\u00fc belirtiyorlar.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email kampanyalar\u0131n\u0131zda ba\u015far\u0131y\u0131 yakalamak istiyorsan\u0131z bu kritik k\u00fc\u00e7\u00fck detaylara \u00f6zen g\u00f6stermelisiniz.  Okunma oranlar\u0131n\u0131 artt\u0131rmak i\u00e7in kullan\u0131lan yan\u0131lt\u0131c\u0131 ba\u015fl\u0131klar yerine from name alan\u0131na marka isminizi yazarak ve a\u015fa\u011f\u0131da iletece\u011fimiz ipu\u00e7lar\u0131n\u0131 uygulayarak  sizi ba\u015far\u0131ya ula\u015ft\u0131rma konusunda  yard\u0131mc\u0131 olaca\u011f\u0131na emin olabilirsiniz.<\/span><\/p>\n<table style=\"width: 100%; border: 2px solid #ff3300;\" align=\"left\">\n<tbody>\n<tr>\n<td style=\"border-right: 2px solid #ff3300;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-572 alignleft\" title=\"inbox'a ula\u015fmak\" src=\"http:\/\/www.revotas.com\/blog\/wp-content\/uploads\/2012\/03\/success_in_realestate1.jpg\" alt=\"\" width=\"256\" height=\"192\" srcset=\"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2012\/03\/success_in_realestate1.jpg 400w, https:\/\/www.revotas.com\/blog_emailmarketing\/wp-content\/uploads\/2012\/03\/success_in_realestate1-300x225.jpg 300w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/td>\n<td style=\"padding-left: 20px; color: #000000; font-family: Calibri; font-size: 11px;\">\n<li>From Name (Marka ismi \/ mail kimden geliyor).<\/li>\n<li>From Address (Mail hangi adresten geliyor).<\/li>\n<p>Bu iki ba\u015fl\u0131k hi\u00e7bir zaman yan\u0131lt\u0131c\u0131 olmamal\u0131d\u0131r.<\/p>\n<p><strong>1- <\/strong>From Name:  email kimden geliyor. \u00d6RN: Michelle Diva,  Ali Tu\u011frul yada Markan\u0131z<\/p>\n<p><strong>2-<\/strong> From Addres: Mail hangi adresten geliyor. \u00d6RN: xxx@sunucunuz.com<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify; color: #000000;\">Yukar\u0131da bahsedilen 2 ana ba\u015fl\u0131kta her zaman tutarl\u0131 olun. Email al\u0131c\u0131lar\u0131 taraf\u0131nda bilinir olmak i\u00e7in g\u00f6nderim yap\u0131lan from address ve from name alanlar\u0131n\u0131 sabit tutun.  Her g\u00f6nderide bu alanlar\u0131 de\u011fi\u015ftirmek sizden s\u00fcrekli email alan kullan\u0131cada farkl\u0131 bir firmadan email geliryormu\u015f izlemini yaratabilir.<\/p>\n<p style=\"text-align: justify; color: #000000;\">AOL 9 ve Microsoft  kullan\u0131c\u0131lar\u0131n\u0131 spam email g\u00f6nderenlerden korumak i\u00e7in s\u0131k\u0131 g\u00fcvenlik \u00f6nlemleri almaktad\u0131r. AOL 9 ve Microsoft  Outlook HTML d\u00fczeninizi g\u00f6r\u00fcr , ancak al\u0131c\u0131n\u0131n g\u00fcvenilir g\u00f6nderen veya ki\u015fi listesinde olmad\u0131k\u00e7a sizin emailinizdeki g\u00f6r\u00fcnt\u00fcleri g\u00f6r\u00fcnmez duruma getirir.  Bu nedenle okunabilirli\u011fi artt\u0131rmak ad\u0131na kullan\u0131c\u0131lar\u0131n sizi g\u00fcvenli listeye almas\u0131 \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify; color: #000000;\">Buradaki amac\u0131m\u0131z G\u00fcvenli g\u00f6nderenlerden olmakt\u0131r.  Email al\u0131c\u0131lar\u0131n\u0131n sizi adres defterlerine eklemeleri i\u00e7in te\u015fvik etmelisiniz.  Bu sayede inbox\u2019a ula\u015fma oranlar\u0131n\u0131z b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131yor ve sizi g\u00fcvenli listeye ekleyen kullan\u0131c\u0131lar resimlerinizi otomatik olarak y\u00fckl\u00fcyor olacakt\u0131r. sonu\u00e7 olarak from name ve from address lerini \u00e7ok \u00f6nemli bir gerek\u00e7e olmad\u0131k\u00e7a de\u011fi\u015ftirmemenizi \u00f6neriyorum.<\/p>\n<p style=\"text-align: justify; color: #000000;\"><span style=\"color: #ff6600;\"><em>Bir kullan\u0131c\u0131n\u0131n g\u00fcvenli listesinde oldu\u011funuzda bir \u00e7ok spam filtresinden muaf olaca\u011f\u0131n\u0131z\u0131 unutmay\u0131n!<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Kampanyalar\u0131n\u0131zda &#8220;G\u00f6nderen&#8221; alan\u0131, markan\u0131z\u0131 \u00f6ne \u00e7\u0131kartmak i\u00e7in kullanabilece\u011finiz en \u00f6nemli f\u0131rsatlardan birisidir. \u201cFrom Name\u201d bu email kimden geliyor alan\u0131d\u0131r. Kullan\u0131c\u0131lar emaili a\u00e7madan \u00f6nce ilk dikkat ettikleri yer emailin nereden geldi\u011fine bakmakt\u0131r. E\u011fer anlam\u0131 olmayan ba\u015fl\u0131k yada semboller g\u00f6nderiyorsan\u0131z y\u00fcksek oranda a\u00e7\u0131lma oranlar\u0131n\u0131 bu nedenle d\u00fc\u015f\u00fcr\u00fcyorsunuz demektir. 2002 y\u0131l\u0131ndan bug\u00fcne DoubleClick T\u00fcketici raporuna g\u00f6re, ankete [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[178,179,128],"class_list":["post-571","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-from-name","tag-gonderen-ismi","tag-inboxa-ulasma","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":10,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/571\/revisions\/581"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}