{"id":583,"date":"2012-03-13T09:59:46","date_gmt":"2012-03-13T09:59:46","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=583"},"modified":"2012-03-13T09:59:46","modified_gmt":"2012-03-13T09:59:46","slug":"tetikleyici-otomatik-kampanyalar-trigger-campaign","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/13\/tetikleyici-otomatik-kampanyalar-trigger-campaign\/","title":{"rendered":"Tetikleyici (Otomatik) Kampanyalar (Trigger Campaign)"},"content":{"rendered":"

M\u00fc\u015fteri davran\u0131\u015flar\u0131 farkl\u0131l\u0131k g\u00f6sterse de her eylem t\u00fcketici ilgi alanlar\u0131n\u0131 belirlememizde g\u00fc\u00e7l\u00fc bir y\u00f6nlendirici oluyor. Tetikleyici email kampanyalar\u0131 bu davran\u0131\u015flar\u0131 baz al\u0131p, anl\u0131k olarak ald\u0131\u011f\u0131n\u0131z her farkl\u0131 tepki i\u00e7in yeni ve farkl\u0131 bir mesaj iletmenizi sa\u011fl\u0131yor.<\/span><\/p>\n

Tetikleyici email kampanyalar\u0131n\u0131; tepkileri ya da tepkisizli\u011fi \u00f6l\u00e7me ve bu davran\u0131\u015flara yan\u0131t olarak haz\u0131rlanm\u0131\u015f otomatik mesajlar\u0131 i\u00e7eren emailler olarak tan\u0131mlayabiliriz.<\/span><\/p>\n

Tetiklenen email kampanyalar\u0131, email pazarlamac\u0131lar\u0131 i\u00e7in anlaml\u0131 bir ileti\u015fim kurmaya yard\u0131mc\u0131 ve y\u00fcksek performans alabildikleri bir y\u00f6ntemdir.<\/span><\/p>\n

Asl\u0131nda herkesin bildi\u011fi gibi yeni bir web sitesine kay\u0131t oldu\u011funuzda; sizden istenen isim, soy isim ve email adresi gibi bilgiler do\u011frultusunda, \u00fcyelik aktivasyonu i\u00e7in g\u00f6nderilen mesaj basit bir trigger kampanyad\u0131r. Bu noktada adresin aktif olup olmad\u0131\u011f\u0131, kay\u0131tl\u0131 bilgilerin ger\u00e7ek bir ki\u015fiye ait oldu\u011funu aktivasyon maili ile g\u00f6nderilen linke t\u0131klanmas\u0131 ko\u015fuluyla takip ediliyor. Bu a\u015famadan sonra ise Ho\u015f geldiniz serisi<\/strong><\/a> ile otomatik kampanya senaryosu olu\u015fturarak ilerlenebilir.<\/span><\/p>\n

Email marketing \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc artt\u0131rmak i\u00e7in davran\u0131\u015fa dayal\u0131 hedefleme ve davran\u0131\u015fa dayal\u0131 tetikleyici kampanyalar yapabilirsiniz.<\/span><\/p>\n

Revotas alt yap\u0131s\u0131n\u0131 kullanan \u00f6zellikle e-ticaret sitelerinde email \u00fczerinden al\u0131nacak geri d\u00f6n\u00fc\u015f\u00fc artt\u0131ramaya yard\u0131mc\u0131 oluyoruz. \u00c7e\u015fitli senaryolar ile \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalara otomatik kampanyalar haz\u0131rlamalar\u0131n\u0131 sa\u011fl\u0131yoruz. Email i\u00e7erisinde yer alan \u00fcr\u00fcn\u00fc t\u0131klayan kullan\u0131c\u0131ya; sat\u0131n alma ger\u00e7ekle\u015fmedi\u011finde otomatik indirim kuponu g\u00f6ndererek, ilgilendi\u011fi \u00fcr\u00fcn\u00fc daha uygun bir fiyata sat\u0131n alabilece\u011fini belirtti\u011finizde indirimi ka\u00e7\u0131rmadan al\u0131\u015fveri\u015f yapmas\u0131n\u0131 sa\u011flayabilirsiniz. B\u00f6yle bir uygulama ile sat\u0131n alma oranlar\u0131n\u0131 ile birlikte karl\u0131l\u0131\u011f\u0131n\u0131z\u0131 artt\u0131rabilirsiniz.<\/span><\/p>\n

Siz kendi markan\u0131z i\u00e7in tetikleyici kampanyalar kullan\u0131yor musunuz?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri davran\u0131\u015flar\u0131 farkl\u0131l\u0131k g\u00f6sterse de her eylem t\u00fcketici ilgi alanlar\u0131n\u0131 belirlememizde g\u00fc\u00e7l\u00fc bir y\u00f6nlendirici oluyor. Tetikleyici email kampanyalar\u0131 bu davran\u0131\u015flar\u0131 baz al\u0131p, anl\u0131k olarak ald\u0131\u011f\u0131n\u0131z her farkl\u0131 tepki i\u00e7in yeni ve farkl\u0131 bir mesaj iletmenizi sa\u011fl\u0131yor. Tetikleyici email kampanyalar\u0131n\u0131; tepkileri ya da tepkisizli\u011fi \u00f6l\u00e7me ve bu davran\u0131\u015flara yan\u0131t olarak haz\u0131rlanm\u0131\u015f otomatik mesajlar\u0131 i\u00e7eren emailler olarak […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[183,17,184,185,114,182,181,180],"class_list":["post-583","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-aksiyon-bazli-pazarlama","tag-email-marketing","tag-otomatik-email-kampanyasi","tag-otomatik-kampanya","tag-targeting","tag-tetikleyici-kampanya","tag-trigger-based-marketing","tag-trigger-campaigns","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"predecessor-version":[{"id":585,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/583\/revisions\/585"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}