{"id":594,"date":"2012-03-15T11:10:08","date_gmt":"2012-03-15T11:10:08","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=594"},"modified":"2012-03-15T11:10:08","modified_gmt":"2012-03-15T11:10:08","slug":"veri-tabani-ve-profilleme","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/15\/veri-tabani-ve-profilleme\/","title":{"rendered":"Veri taban\u0131 ve profilleme"},"content":{"rendered":"

2000\u2019li y\u0131llarda internet kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 400-600bin oldu\u011fu d\u00f6nemlerden 25-30milyon oldu\u011fu d\u00f6nemlere geldik.\u00a0 O d\u00f6nemlerde t\u00fcrk\u00e7e web site say\u0131s\u0131 parmakla say\u0131l\u0131yordu \u015fimdi binleri, y\u00fczbinleri ge\u00e7ti.\u00a0 \u00dclkemizdeki bu h\u0131zl\u0131 ivme email marketingde de kendini g\u00f6steriyor.\u00a0 Ama hen\u00fcz ge\u00e7i\u015f a\u015famas\u0131n\u0131 atlatamad\u0131k.<\/span><\/p>\n

Bir \u00e7ok i\u015fletme hen\u00fcz kendi veri taban\u0131n\u0131 olu\u015fturmu\u015f de\u011fil, kendi veri taban\u0131na sahip olanlar ise hen\u00fcz profillemeden uzak.<\/span><\/p>\n

Hemen her yaz\u0131mda ge\u00e7 de\u011fil hemen bug\u00fcn ba\u015flay\u0131n tarz\u0131 c\u00fcmleler kurmaktay\u0131m ama hemen ba\u015flaman\u0131n veri taban\u0131 sat\u0131n almak olmad\u0131\u011f\u0131n\u0131 da belirtiyorum.\u00a0 Veri taban\u0131 olu\u015fturman\u0131n en do\u011fru yolu, sizle, hizmetinizle ilgilenen t\u00fcketiciyi bulmak oldu\u011funu sak\u0131n unutmay\u0131n.<\/span><\/p>\n

Facebook, reklam \u00e7al\u0131\u015fmalar\u0131, webinarlar, promosyonlar bu kitleyi bulman\u0131n bir ka\u00e7 yolu.\u00a0 Daha \u00f6nceki yaz\u0131lar\u0131mda bu yollardan bahsetmi\u015ftim. (bkz http:\/\/www.revotas.com\/blog\/email-marketing\/2012\/03\/08\/veritabaninizi-arttirin<\/a>)<\/span><\/p>\n

Peki\u00a0 bu veriyi olu\u015fturmaya ba\u015flad\u0131ktan sonra ne yapacaks\u0131n\u0131z?<\/span><\/p>\n

Profillemeye ba\u015flaman\u0131z laz\u0131m, 100bin ki\u015filik email adresinden olu\u015fan bir veri taban\u0131na g\u00f6re 1000ki\u015filik isim, soy isim, ya\u015f, cinsiyet ve email adresinden olu\u015fan veri taban\u0131 \u00e7ok daha de\u011ferlidir.<\/span><\/p>\n

\u00dcyelerinizin bu bilglierini hemen edinemeyebilirsiniz, ama do\u011fru taktiklerle bu bilgileri \u00fcyelerinizi s\u0131kmadan alman\u0131z m\u00fcmk\u00fcn.\u00a0 Bro\u015f\u00fcr g\u00f6ndermek amac\u0131yla adreslerini alabilirsiniz, s\u00fcrprizler yada indirimler yapmak i\u00e7in do\u011fum tarihlerini alabilirsiniz, verece\u011finiz her bir hizmet i\u00e7in kar\u015f\u0131l\u0131\u011f\u0131nda bir bilgi isteyebilirsiniz.<\/span><\/p>\n

Ayr\u0131ca g\u00f6nderdi\u011finiz emaillerdeki davran\u0131\u015flar\u0131 sonucunda ilgi alanlar\u0131n\u0131, e\u011filimlerini, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6\u011frenebilirsiniz.\u00a0 T\u00fcm bu bilgiler ileride belirleyece\u011finiz marketing, sat\u0131\u015f ve hizmet stratejileriniz i\u00e7in \u00e7ok b\u00fcy\u00fck bir \u00f6neme sahiptir.<\/span><\/p>\n

\u0130lerleyen y\u0131llarda \u00fclkemizde t\u00fcm \u015firketler bu analizleri, profillemeleri \u00a0yapacak ve buna g\u00f6re startejiler \u00f6nerecek kadrolar\u0131 b\u00fcnyelerinde bulundurmaya ba\u015flayacaklar, yada bu i\u015fi yapan \u015firketlerle anla\u015facaklar.\u00a0 Ama \u00f6nce bunun de\u011ferini anlamalar\u0131n\u0131 beklememiz gerekiyor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

2000\u2019li y\u0131llarda internet kullan\u0131c\u0131 say\u0131s\u0131n\u0131n 400-600bin oldu\u011fu d\u00f6nemlerden 25-30milyon oldu\u011fu d\u00f6nemlere geldik.\u00a0 O d\u00f6nemlerde t\u00fcrk\u00e7e web site say\u0131s\u0131 parmakla say\u0131l\u0131yordu \u015fimdi binleri, y\u00fczbinleri ge\u00e7ti.\u00a0 \u00dclkemizdeki bu h\u0131zl\u0131 ivme email marketingde de kendini g\u00f6steriyor.\u00a0 Ama hen\u00fcz ge\u00e7i\u015f a\u015famas\u0131n\u0131 atlatamad\u0131k. Bir \u00e7ok i\u015fletme hen\u00fcz kendi veri taban\u0131n\u0131 olu\u015fturmu\u015f de\u011fil, kendi veri taban\u0131na sahip olanlar ise hen\u00fcz profillemeden […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[59,190,175],"class_list":["post-594","post","type-post","status-publish","format-standard","hentry","category-email-gonderim-servisleri","tag-emailmarketing","tag-profilleme","tag-veri-tabani","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/594\/revisions\/596"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}