{"id":612,"date":"2012-03-19T09:52:27","date_gmt":"2012-03-19T09:52:27","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=612"},"modified":"2012-03-19T09:52:27","modified_gmt":"2012-03-19T09:52:27","slug":"yeni-baslayanlar-icin-email-marketing","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/19\/yeni-baslayanlar-icin-email-marketing\/","title":{"rendered":"Yeni ba\u015flayanlar i\u00e7in Email marketing"},"content":{"rendered":"

\u0130nternet \u00e7a\u011f\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z \u015fu g\u00fcnlerde art\u0131k hemen hemen herkesin k\u00fc\u00e7\u00fck b\u00fcy\u00fck demeden bir e-posta adresi var ve bu adresler sayesinde ileti\u015fim o kadar kolayla\u015ft\u0131 ki, d\u00fcnyan\u0131n \u00f6teki ucuna bile en h\u0131zl\u0131 \u015fekilde saat fark\u0131 g\u00f6zetmeden e-mail g\u00f6nderir olduk. G\u00fcn\u00fcm\u00fczde teknolojinin de s\u00fcrekli geli\u015fmesiyle markalar art\u0131k pazarlama metotlar\u0131n\u0131 de\u011fi\u015ftirerek online kanallar \u00fczerinden hedef kitleleri ile ileti\u015fime ge\u00e7iyorlar. Bu kanallardan e-posta g\u00f6nderimini de kullanarak; yeni \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ya da kampanyalar gibi bir\u00e7ok konuyu ki\u015fiye \u00f6zel se\u00e7eneklerle sunmaya \u00e7al\u0131\u015f\u0131yorlar. Kullanmaya \u00e7al\u0131\u015ft\u0131klar\u0131 ara\u00e7 ise hem firman\u0131n b\u00fct\u00e7esini sarsmay\u0131p, hem de \u00f6l\u00e7\u00fcmlenebilir olmas\u0131 sebebiyle en ekonomik ve etkili y\u00f6ntem olan e-mail pazarlamas\u0131. Peki \u015fu s\u0131ralar konferanslarda ve pazarlama stratejileri toplant\u0131lar\u0131ndan ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettiren e-mail pazarlamas\u0131 nedir?<\/span><\/p>\n

E-mail pazarlamas\u0131; bir \u015firket taraf\u0131ndan belli bir hedef gruba g\u00f6nderilen ticari veya bilgi ama\u00e7l\u0131 i\u00e7erikli mesajlard\u0131r ve bu e-mailler sayesinde kolay ve h\u0131zl\u0131ca hedef kitlenize b\u00fcy\u00fck\/y\u00fcksek miktarlarda yaz\u0131l\u0131 b\u00fclten, televizyon veya radyo reklam\u0131na ihtiya\u00e7 duymadan ula\u015fabilir, maliyetinizi de d\u00fc\u015f\u00fcrm\u00fc\u015f olursunuz.<\/span><\/p>\n

Etkili bir e-posta pazarlamas\u0131 yaz\u0131l\u0131m\u0131yla, filtreledi\u011finiz hedef grubunu baz alarak m\u00fc\u015fterilerinizin neden ho\u015flan\u0131p ho\u015flanmad\u0131klar\u0131n\u0131, harcama al\u0131\u015fkanl\u0131klar\u0131n\u0131 veya al\u0131\u015fveri\u015f yaparken harcad\u0131klar\u0131 s\u00fcre gibi bir\u00e7ok \u00f6nemli kritere ula\u015fabilirsiniz. Ayr\u0131ca yine bu mailler sayesinde edinmi\u015f oldu\u011funuz ki\u015fisel bilgilerle tekrardan hedef grubunuzu yarat\u0131p onlar\u0131n ilgi ve talepleri do\u011frultusunda da mailinizi ki\u015fiye \u00f6zelle\u015ftirerek g\u00f6nderim yapabilirsiniz. Bu bir yandan sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131rken, ayn\u0131 zamanda firman\u0131za olan g\u00fcven ve sadakatin artmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n

\u00d6zetlemek gerekirse e-mail pazarlamas\u0131 sadece hedef gruba ula\u015fmak i\u00e7in etkili bir yol de\u011fil, ayn\u0131 zamanda sat\u0131\u015f politikas\u0131na ba\u011fl\u0131 kalmak i\u00e7in etkili bir yoldur. Ayr\u0131ca verimli e-mail pazarlama \u00e7al\u0131\u015fmas\u0131yla \u00f6nceden yaratm\u0131\u015f oldu\u011funuz mevcut m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fcz\u00fc yeni sekt\u00f6r hedeflemelerinizde de kullanabilirsiniz. Daha geleneksel pazarlama \u00e7al\u0131\u015fmalar\u0131 yerine e-mail pazarlamas\u0131n\u0131n firman\u0131za nas\u0131l etkili ve verimli bir kampanya yaratt\u0131\u011f\u0131n\u0131 ve bunun firman\u0131za olan yat\u0131r\u0131m getirisini g\u00f6rebilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nternet \u00e7a\u011f\u0131nda ya\u015fad\u0131\u011f\u0131m\u0131z \u015fu g\u00fcnlerde art\u0131k hemen hemen herkesin k\u00fc\u00e7\u00fck b\u00fcy\u00fck demeden bir e-posta adresi var ve bu adresler sayesinde ileti\u015fim o kadar kolayla\u015ft\u0131 ki, d\u00fcnyan\u0131n \u00f6teki ucuna bile en h\u0131zl\u0131 \u015fekilde saat fark\u0131 g\u00f6zetmeden e-mail g\u00f6nderir olduk. G\u00fcn\u00fcm\u00fczde teknolojinin de s\u00fcrekli geli\u015fmesiyle markalar art\u0131k pazarlama metotlar\u0131n\u0131 de\u011fi\u015ftirerek online kanallar \u00fczerinden hedef kitleleri ile ileti\u015fime […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[65,171,176,196],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-database-management","tag-database-yonetimi","tag-izinli-email-marketing","tag-marketing-otomation","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/612\/revisions\/614"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}