{"id":615,"date":"2012-03-20T12:21:46","date_gmt":"2012-03-20T12:21:46","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=615"},"modified":"2012-03-20T12:21:46","modified_gmt":"2012-03-20T12:21:46","slug":"kampanyalarinizin-gucunu-arttirmak-icin-email-marketingi-nasil-kullanmalisiniz","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/20\/kampanyalarinizin-gucunu-arttirmak-icin-email-marketingi-nasil-kullanmalisiniz\/","title":{"rendered":"Kampanyalar\u0131n\u0131z\u0131n G\u00fcc\u00fcn\u00fc Artt\u0131rmak i\u00e7in Email Marketingi Nas\u0131l Kullanmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"

Email dijital pazarlama kanallar\u0131n\u0131n en ki\u015fiye \u00f6zel i\u00e7erik sunan kanal\u0131 ayn\u0131 zamanda di\u011fer kanallarla \u00f6l\u00e7\u00fcmlenmede \u00f6nemli farklar sunuyor. K\u00fc\u00e7\u00fck ve b\u00fcy\u00fck \u00f6l\u00e7ekli bir\u00e7ok firma taraf\u0131ndan kullan\u0131l\u0131yor \u00f6zellikle bu noktada \u00f6ne \u00e7\u0131kanlar\u0131n e-ticaret, f\u0131rsat siteleri ve \u00f6zel al\u0131\u015fveri\u015f kul\u00fcpleri oldu\u011funu g\u00f6r\u00fcyoruz; i\u00e7eri\u011fi payla\u015farak yeni tekliflerini kullan\u0131c\u0131lar\u0131yla bulu\u015fturup email \u00fczerinden sat\u0131\u015f yapt\u0131klar\u0131 i\u00e7in bu kanal \u00fczerine \u00e7ok yo\u011funla\u015fm\u0131\u015f durumdalar peki ne kadar\u0131 bu kanal\u0131 efektif kullan\u0131yor?<\/span><\/p>\n

Email i\u00e7eri\u011finizi haz\u0131rlay\u0131p iletmek (izinli \u00fcyeleriniz olsa bile) bro\u015f\u00fcrlerinizi bir u\u00e7aktan a\u015fa\u011f\u0131ya atmaktan farks\u0131zla\u015ft\u0131. Kullan\u0131c\u0131dan izinde alsan\u0131z; zamanla her yerden ald\u0131\u011f\u0131 mesajlardan farkl\u0131 bir i\u00e7erik sunmazsan\u0131z sizi de \u00f6nemsememeye ba\u015fl\u0131yorlar. Bu sebeple f\u0131rsat, indirim gibi ifadeler yerine m\u00fc\u015fterilerinize fayda sunacak i\u00e7erikler iletmeniz gerekiyor.<\/span><\/p>\n

E-ticaret ve \u00f6zel al\u0131\u015fveri\u015f siteleri \u00f6rnekleri \u00fczerinden ilerleyerek email marketingde daha etkili sonu\u00e7lar almak i\u00e7in yap\u0131labilecekler:<\/span><\/p>\n

1) <\/strong> Do\u011fru hedefleme:<\/strong> Data tek ba\u015f\u0131na t\u00fcm verilerde oldu\u011fu gibi pek fazla bir \u015fey ifade etmez datan\u0131z\u0131 tan\u0131mak sizi takip eden kitlenin al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6l\u00e7mek email marketingde ba\u015flamadan \u00f6nce en \u00f6nemli maddeniz olmal\u0131.
\n(Datay\u0131 olu\u015fturturken kulland\u0131\u011f\u0131n\u0131z kanallar i\u00e7erisinde markan\u0131z\u0131 nas\u0131l konumland\u0131rd\u0131\u011f\u0131n\u0131zda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Kime hitap ediyorsunuz? )<\/span><\/p>\n

2) <\/strong>\u0130\u00e7erik Optimizasyonu:<\/strong> Hedeflemeyi genelden \u00f6zele indirgemek; m\u00fc\u015fteri bazl\u0131 al\u0131\u015fkanl\u0131klar\u0131 \u00f6l\u00e7mek ve bu al\u0131\u015fkanl\u0131klara bakarak yeni i\u00e7erikler sunmak.
\n( M\u00fc\u015fteri sizden hangi \u00fcr\u00fcnleri sat\u0131n alm\u0131\u015f; hangi markan\u0131n \u00fcr\u00fcnlerini incelemi\u015f, ne s\u0131kl\u0131kta al\u0131\u015fveri\u015f yap\u0131yor, hangi tutarlarda al\u0131\u015fveri\u015f yap\u0131yor gibi \u00f6nemli bilgileri do\u011fru y\u00f6netir ve i\u00e7erikleri bu do\u011frultuda ki\u015fiselle\u015ftirirseniz sat\u0131\u015flar\u0131n\u0131z\u0131 maksimize edebilirsiniz.)<\/span><\/p>\n

3) <\/strong>T\u00fcketici Anketleri:<\/strong> Bir online anket haz\u0131rlay\u0131p m\u00fc\u015fterilerinizden geri bildirim alabilirsiniz. Bunun i\u00e7in email marketing hizmeti ald\u0131\u011f\u0131n\u0131z \u015firketin anket y\u00f6netim mod\u00fcl\u00fcnden faydalanarak datalar\u0131 e\u015fle\u015ftirip m\u00fc\u015fteri cevaplar\u0131 ve email tepkilerini e\u015fle\u015ftirebilirsiniz. Ayn\u0131 zamanda demografik bilgileri detayland\u0131rma imkan\u0131n\u0131z olur.<\/span><\/p>\n

4) <\/strong>M\u00fc\u015fteri \u0130li\u015fkileri:<\/strong> Email marketing servisini sadece sat\u0131\u015f ama\u00e7l\u0131 kullanmamal\u0131 m\u00fc\u015fteri sadakatini artt\u0131rmak ve ileti\u015fim kurmak \u00fczere de kullanmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

5) <\/strong>Listenizi Temizleme: <\/strong>\u0130zinli email marketing alt yap\u0131s\u0131 sunan servis sa\u011flay\u0131c\u0131lar\u0131 listenizden ayr\u0131lan ya da spam \u015fikayetinde bulunan kullan\u0131c\u0131lar\u0131 listenizden \u00e7\u0131kararak listenizi temizliyor olmal\u0131 bunun yan\u0131nda sizde okuyan\/okumayan vs. gibi bilgileri takip edip kendi liste temizleme ve data kurtarma \u00e7al\u0131\u015fmalar\u0131 yapabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email dijital pazarlama kanallar\u0131n\u0131n en ki\u015fiye \u00f6zel i\u00e7erik sunan kanal\u0131 ayn\u0131 zamanda di\u011fer kanallarla \u00f6l\u00e7\u00fcmlenmede \u00f6nemli farklar sunuyor. K\u00fc\u00e7\u00fck ve b\u00fcy\u00fck \u00f6l\u00e7ekli bir\u00e7ok firma taraf\u0131ndan kullan\u0131l\u0131yor \u00f6zellikle bu noktada \u00f6ne \u00e7\u0131kanlar\u0131n e-ticaret, f\u0131rsat siteleri ve \u00f6zel al\u0131\u015fveri\u015f kul\u00fcpleri oldu\u011funu g\u00f6r\u00fcyoruz; i\u00e7eri\u011fi payla\u015farak yeni tekliflerini kullan\u0131c\u0131lar\u0131yla bulu\u015fturup email \u00fczerinden sat\u0131\u015f yapt\u0131klar\u0131 i\u00e7in bu kanal \u00fczerine \u00e7ok […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[198,21,60,17,199,166,197,154,48,114],"class_list":["post-615","post","type-post","status-publish","format-standard","hentry","category-email-gonderim-servisleri","tag-anket-yonetimi","tag-crm","tag-dijital-pazarlama","tag-email-marketing","tag-etkili-email-pazarlama","tag-hedefleme","tag-icerik-optimizasyonu","tag-izinli-database","tag-musteri-iliskileri-yonetimi","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/615\/revisions\/617"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}