{"id":627,"date":"2012-03-22T08:33:19","date_gmt":"2012-03-22T08:33:19","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=627"},"modified":"2012-03-22T08:33:19","modified_gmt":"2012-03-22T08:33:19","slug":"mail-acilma-oranlari-icin-taktikler-1","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/22\/mail-acilma-oranlari-icin-taktikler-1\/","title":{"rendered":"Mail a\u00e7\u0131lma oranlar\u0131 i\u00e7in taktikler 1"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Email g\u00f6nderilerinizde ula\u015fma ve inbox\u2019a d\u00fc\u015fmek \u00e7ok \u00f6nemlidir, ama bir \u00f6nemli nokta daha var ki, buda a\u00e7\u0131lma yani okunma oranlar\u0131n\u0131zd\u0131r.\u00a0 Bu, ula\u015fan toplam email say\u0131s\u0131n\u0131n , okunan mail say\u0131s\u0131na oran\u0131 ile bulunur. Yani 100 mail ula\u015f\u0131p, 8tanesi okunduysa oran\u0131n\u0131z %8 demektir.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Bunu ilk etkileyen faktor mailin konusu yani subjectir.\u00a0\u00a0 Emaili g\u00f6ndermeden \u00f6nce en az 2 farkl\u0131 konu ile test yap\u0131n.\u00a0 1000 ki\u015filik 2 farkl\u0131 gruba g\u00f6nderi yap\u0131n ve oranlara g\u00f6re ana g\u00f6nderinizin konusunu se\u00e7in.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Genelde konu olarak s\u00fcrpriz, \u00fccretsiz, indirim vs&#8230; gibi kelimeler kullanmay\u0131n.\u00a0 Konu(subject) i\u00e7erik ile alakal\u0131 olsun.\u00a0 \u00a0Aksi halde a\u00e7\u0131lma oran\u0131n\u0131 art\u0131rmak isterken t\u0131klanma oran\u0131n\u0131 d\u00fc\u015f\u00fcrebilirsiniz.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">i-gunler.com 2009 y\u0131l\u0131nda g\u00f6nderdi\u011fi bir mailin konusunu \u201c\u0130stanbul&#8217;daki trafik sorunu \u00e7\u00f6zd\u00fck\u201d olarak yaz\u0131lm\u0131\u015ft\u0131, a\u00e7\u0131lma oranlar\u0131 standart\u0131n %300 \u00fcst\u00fcne \u00e7\u0131karm\u0131\u015ft\u0131. Emailin i\u00e7eri\u011fi ise, i-gunlerin yeni b\u00f6l\u00fcm\u00fc trafik kameralar\u0131yd\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email g\u00f6nderilerinizde ula\u015fma ve inbox\u2019a d\u00fc\u015fmek \u00e7ok \u00f6nemlidir, ama bir \u00f6nemli nokta daha var ki, buda a\u00e7\u0131lma yani okunma oranlar\u0131n\u0131zd\u0131r.\u00a0 Bu, ula\u015fan toplam email say\u0131s\u0131n\u0131n , okunan mail say\u0131s\u0131na oran\u0131 ile bulunur. Yani 100 mail ula\u015f\u0131p, 8tanesi okunduysa oran\u0131n\u0131z %8 demektir. Bunu ilk etkileyen faktor mailin konusu yani subjectir.\u00a0\u00a0 Emaili g\u00f6ndermeden \u00f6nce en az 2 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[152,204,206,205],"class_list":["post-627","post","type-post","status-publish","format-standard","hentry","category-email-marketing-egitim-programi","tag-inbox","tag-mail-acilma-oranlari","tag-mailin-konusu","tag-subject","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=627"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/627\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/627\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}