{"id":643,"date":"2012-03-26T08:09:23","date_gmt":"2012-03-26T08:09:23","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=643"},"modified":"2012-03-26T08:09:55","modified_gmt":"2012-03-26T08:09:55","slug":"e-posta-pazarlamasinin-yayginligi","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/26\/e-posta-pazarlamasinin-yayginligi\/","title":{"rendered":"E-posta Pazarlamas\u0131n\u0131n Yayg\u0131nl\u0131\u011f\u0131"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde e-posta, internet kullan\u0131c\u0131lar\u0131 i\u00e7in gerek i\u015fyerinde, gerekse evde en yayg\u0131n kullan\u0131lan h\u0131zl\u0131, etkin ve do\u011frudan haberle\u015fme olana\u011f\u0131 sa\u011flayan online ileti\u015fim arac\u0131d\u0131r ve bu \u00f6zellik, i\u015fletmeler i\u00e7in \u00f6nemli bir pazarlama f\u0131rsat\u0131n\u0131 da beraberinde getirmektedir.
\n<\/span><\/p>\n

Halen pek \u00e7ok firma a\u00e7\u0131s\u0131ndan e-posta kullan\u0131m\u0131 \u00e7ok h\u0131zl\u0131, \u00f6l\u00e7\u00fclebilir ve d\u00fc\u015f\u00fck maliyetli olmas\u0131 nedeniyle hedef pazarlara ula\u015fmak i\u00e7in \u00f6nemli tan\u0131t\u0131m, bilgi, sat\u0131\u015f ve pazarlama y\u00f6netimi niteli\u011findedir. Bu ba\u011flamda genelleme yapt\u0131\u011f\u0131m\u0131zda bir\u00e7ok internet kullan\u0131c\u0131s\u0131 internete \u00f6ncelikle e-posta yollamak ve okumak i\u00e7in ba\u011fland\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz.
\n<\/span><\/p>\n

Bu e-postalar\u0131n t\u00fcketicilere izinsiz olarak g\u00f6nderilmesi, \u00e7o\u011funlukla okunmadan silinmesi ve al\u0131c\u0131larda olumsuz tepkiler yaratmas\u0131 beklenen yarar\u0131 sa\u011flamamaktad\u0131r.<\/span><\/p>\n

\u0130zinli E-posta Kampanyas\u0131n\u0131n Planlarken Yap\u0131lmas\u0131 Gerekenler:<\/span><\/strong><\/span><\/p>\n

    \n
  1. Stratejinizi geli\u015ftirmek: Kampanyan\u0131n temel amac\u0131 nedir?<\/span><\/li>\n
  2. Amac\u0131n\u0131z\u0131 belirlemek: Ne elde edilmeye \u00e7al\u0131\u015f\u0131lmaktad\u0131r?<\/span><\/li>\n
  3. Plan yaratmak: Belirledi\u011finiz ama\u00e7lara nas\u0131l ula\u015fabilirsiniz?<\/span><\/li>\n
  4. G\u00f6nderilecek olan e-mailin hedefini belirlemek: Hedef gruba iletilmek istenilenler nedir?<\/span><\/li>\n
  5. E-mailin i\u00e7eri\u011fini belirlemek: Hedef gruba iletilmek istenilenler nedir?<\/span><\/li>\n
  6. E-mail g\u00f6nderiminin s\u0131kl\u0131\u011f\u0131: Hedef gruba ne s\u0131kl\u0131kla ileti\u015fim kurulacak?<\/span><\/li>\n
  7. E-maili test etmek: Deneme\/Test maillerle mailinizi etkilerini \u00f6l\u00e7mek<\/span><\/li>\n
  8. Sonu\u00e7lar\u0131\/Raporlar\u0131 anlamland\u0131rmak: Kampanyan\u0131z\u0131n belirlenen ama\u00e7lara ne kadar ula\u015ft\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek<\/span><\/li>\n<\/ol>\n

    Bir\u00e7ok i\u015fletme izinsiz e-posta g\u00f6nderimi yapt\u0131\u011f\u0131nda yarardan \u00e7ok zarar g\u00f6rmektedir. \u00d6nceden izin al\u0131narak yollanan e-posta, i\u015fletmeler i\u00e7in y\u00fcksek geri d\u00f6n\u00fc\u015f oranlar\u0131 ile \u00f6nemli bir f\u0131rsat ve rekabet avantaj\u0131 sa\u011flamaktad\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    G\u00fcn\u00fcm\u00fczde e-posta, internet kullan\u0131c\u0131lar\u0131 i\u00e7in gerek i\u015fyerinde, gerekse evde en yayg\u0131n kullan\u0131lan h\u0131zl\u0131, etkin ve do\u011frudan haberle\u015fme olana\u011f\u0131 sa\u011flayan online ileti\u015fim arac\u0131d\u0131r ve bu \u00f6zellik, i\u015fletmeler i\u00e7in \u00f6nemli bir pazarlama f\u0131rsat\u0131n\u0131 da beraberinde getirmektedir. Halen pek \u00e7ok firma a\u00e7\u0131s\u0131ndan e-posta kullan\u0131m\u0131 \u00e7ok h\u0131zl\u0131, \u00f6l\u00e7\u00fclebilir ve d\u00fc\u015f\u00fck maliyetli olmas\u0131 nedeniyle hedef pazarlara ula\u015fmak i\u00e7in \u00f6nemli tan\u0131t\u0131m, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[65,171,210,17,176,211,196],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-yeni-baslayanlar-icin-email-marketing","tag-database-management","tag-database-yonetimi","tag-email-kampanya-stratejileri","tag-email-marketing","tag-izinli-email-marketing","tag-kampanya-planlanmasi","tag-marketing-otomation","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":3,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/643\/revisions\/646"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}