{"id":647,"date":"2012-03-27T09:35:33","date_gmt":"2012-03-27T09:35:33","guid":{"rendered":"http:\/\/www.revotas.com\/blog\/?p=647"},"modified":"2012-03-27T09:35:33","modified_gmt":"2012-03-27T09:35:33","slug":"musteri-iliskileri-ve-email-marketing","status":"publish","type":"post","link":"https:\/\/www.revotas.com\/blog_emailmarketing\/email-marketing\/2012\/03\/27\/musteri-iliskileri-ve-email-marketing\/","title":{"rendered":"M\u00fc\u015fteri \u0130li\u015fkileri ve Email Marketing"},"content":{"rendered":"

M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi ve sosyal a\u011flar \u00fczerinden m\u00fc\u015fteri ileti\u015fiminin gereklili\u011fi g\u00fcn\u00fcm\u00fcz i\u015f ko\u015fullar\u0131 i\u00e7in tart\u0131\u015f\u0131lamaz bir ger\u00e7ek. T\u00fcrkiye\u2019de internet pazar\u0131n\u0131n geli\u015fimi bununla birlikte sosyal a\u011flar\u0131n hem marklalar hem de t\u00fcketiciler taraf\u0131ndan kullan\u0131m oran\u0131 olduk\u00e7a y\u00fcksek.<\/span><\/p>\n

Firmalar\u0131n sosyal a\u011flarda yer almas\u0131 kendileri hakk\u0131nda konu\u015fulanlar\u0131 takip etmeleri ve takip\u00e7ilere h\u0131zl\u0131 geri d\u00f6n\u00fc\u015f yapmalar\u0131 gerekti\u011fini konu\u015ftu\u011fumuz g\u00fcnleri de geride b\u0131rakt\u0131k. Sekt\u00f6r o kadar h\u0131zl\u0131 b\u00fcy\u00fcyor ve geli\u015fiyor ki \u00e7a\u011f\u0131 yakalayamayan markalar \u00e7ok kanall\u0131 pazarlama yapamad\u0131klar\u0131 i\u00e7in g\u00fcncelli\u011fini yitiriyorlar. T\u00fcketicilerin de fazla se\u00e7ene\u011fe sahip olmas\u0131 sadakatlerini azaltabiliyor.<\/span><\/p>\n

S\u00fcrekli ak\u0131lda kalmak i\u00e7in t\u00fcm pazarlama kanallar\u0131n\u0131z\u0131 ayn\u0131 anda ve hedefli olarak \u00e7al\u0131\u015ft\u0131rman\u0131z gerekiyor. Mobil, Web, SEO, Adwords, Sosyal Medya, Email, SMS gibi kanallar\u0131 kullanarak s\u00fcrekli ileti\u015fimde olmal\u0131 ve kullan\u0131c\u0131lar\u0131n\u0131z tepkilerini \u00f6l\u00e7melisiniz.<\/span><\/p>\n

Email marketing<\/strong> i\u00e7in t\u00fcm pazarlama ve ileti\u015fim aktivitelerinin i\u00e7inde asl\u0131nda de\u011feri hala anla\u015f\u0131lamam\u0131\u015f bir ara\u00e7 oldu\u011funu s\u00f6yleyebiliriz. Email pazarlama servislerinin Outlook gibi gizli alan\u0131na mail adreslerini ekleyerek mail att\u0131\u011f\u0131n\u0131, okundu\/okunmad\u0131 gibi genel raporlar\u0131 verdi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Email t\u00fcm kanallar\u0131 bir arada tutarak ba\u011flay\u0131c\u0131l\u0131k g\u00f6revini yerine getirebilecek, bu kanallar\u0131 tek \u00e7at\u0131 alt\u0131nda yorumlay\u0131p iyi analizler yapman\u0131z\u0131 sa\u011flayacak bir yap\u0131dad\u0131r. \u00d6rne\u011fin web sitenizdeki ileti\u015fim formu, Facebook sayfan\u0131zdaki kay\u0131t formu, t\u00fcketici anket sonu\u00e7lar\u0131n\u0131 ayn\u0131 platform \u00fczerinden inceleyip, email kampanya sonu\u00e7lar\u0131n\u0131z ile birle\u015ftirerek, bu analizler yard\u0131m\u0131yla m\u00fc\u015fterileriniz ile ileti\u015fim kurman\u0131z t\u00fcm ileti\u015fim faaliyetlerinizin sonucunda yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc fazlas\u0131yla alman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi ve sosyal a\u011flar \u00fczerinden m\u00fc\u015fteri ileti\u015fiminin gereklili\u011fi g\u00fcn\u00fcm\u00fcz i\u015f ko\u015fullar\u0131 i\u00e7in tart\u0131\u015f\u0131lamaz bir ger\u00e7ek. T\u00fcrkiye\u2019de internet pazar\u0131n\u0131n geli\u015fimi bununla birlikte sosyal a\u011flar\u0131n hem marklalar hem de t\u00fcketiciler taraf\u0131ndan kullan\u0131m oran\u0131 olduk\u00e7a y\u00fcksek. Firmalar\u0131n sosyal a\u011flarda yer almas\u0131 kendileri hakk\u0131nda konu\u015fulanlar\u0131 takip etmeleri ve takip\u00e7ilere h\u0131zl\u0131 geri d\u00f6n\u00fc\u015f yapmalar\u0131 gerekti\u011fini konu\u015ftu\u011fumuz g\u00fcnleri de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[21,17,63,199,166,48,212,213,139,135,114],"class_list":["post-647","post","type-post","status-publish","format-standard","hentry","category-email-gonderim-servisleri","tag-crm","tag-email-marketing","tag-email-pazarlama","tag-etkili-email-pazarlama","tag-hedefleme","tag-musteri-iliskileri-yonetimi","tag-musteri-sadakati","tag-online-pazarlama","tag-sosyal-crm","tag-sosyal-medya","tag-targeting","no-image"],"_links":{"self":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":2,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"predecessor-version":[{"id":649,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/posts\/647\/revisions\/649"}],"wp:attachment":[{"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revotas.com\/blog_emailmarketing\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}